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Gamesys Reduces Marketing Exposure During COVID-19

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Gamesys, the UK-based gambling operator, has decided to reduce marketing exposure during the COVID-19 pandemic. The decision came amid UK’s advertising watchdogs warned sportsbooks to ensure the proper way to promote eSports betting markets.

Last week, the Gamesys group issued trading update for Q1 2020. The revenue increased by one fifth on a year-on-year basis. The group posted a total revenue of £155.3mn. The company noted strong growth in Asia and a solid performance in the UK. In the US, the company posted double-digit growth.

The company released an acknowledgment that due to the unprecedented COVID-19 pandemic, children and problem gamblers are spending much more time at home. This has also increased the time they consume media, be it Radio or TV or other platforms. This has made Gamesys take the decision to suspend the untargeted customer marketing. The company said that this has prompted the company to suspend all the TV and Radio advertising. The advertising would cease to exist until the social restrictions are eased that are imposed now. The company is, however, to continue online marketing but will suspend direct mail marketing and untargeted digital advertising.

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Even though Gamesys announced the proactive steps, the Advertising Standards Authority (ASA) of the UK continues to issue guidelines. The ASA sent another reminder to gambling operators to ensure their ads are socially responsible. The Committee of Advertising Practice (CAP) issued another piece of advice to the bookmakers that eSports betting related advertisements should comply with the rules and it should also apply to the other forms of gambling advertising.

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SUZOHAPP Appoints Geoff McDowell as New President

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SUZOHAPP has announced the appointment of Geoff McDowell as its new President, effective October 1, 2024.

McDowell previously worked at SUZOHAPP from 2010 to 2017, successfully leading the gaming business in Australia and Asia. He rejoins the company from Coinflip, a global digital currency platform, where he was SVP/GM of US Kiosks. Prior to that, he held the position of CEO of Atlas Gaming Pty Ltd, an Australian developer of proprietary gaming content and products.

“We are thrilled to welcome Geoff back to our global leadership team to lead one of our core divisions. His proven track record in growth and strategy execution will be invaluable as we continue to serve our customers and achieve strong results. We also extend our gratitude to Sim Bielak for his years of dedicated service and leadership at SUZOHAPP,” said Drew Scielzo, ACON Partner.

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Geoff McDowell is excited about his return and the opportunity to drive SUZOHAPP’s success. “SUZOHAPP is an exciting company with tremendous growth potential and a strong team. I look forward to embracing this new challenge in an industry I am passionate about,” he said.

The post SUZOHAPP Appoints Geoff McDowell as New President appeared first on European Gaming Industry News.

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Amusnet Releases Showtime Roulette 500x

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Amusnet has released Showtime Roulette 500x, where entertainment meets innovation. This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. With every spin, a random multiplier can increase the payouts by 50x, 100x, 150x, 200x, 250x and 500x for a thrilling experience. Showtime Roulette 500x offers a fantastic gaming experience that is sure to entertain and captivate players.

What truly sets this game apart is its groundbreaking customisation capabilities. Leveraging advanced chroma technology, operators can transform the game environment to reflect their unique brand identity. The possibilities are endless, from integrating their logos to designing bespoke background themes. This level of personalisation enhances brand visibility and delivers a tailored, immersive gaming experience that resonates with players, making every session feel distinctively crafted.

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Up to five numbers and a win multiplier of between 50x and 500x are selected at random for bigger rewards!

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The post Amusnet Releases Showtime Roulette 500x appeared first on European Gaming Industry News.

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GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office

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Groupe Partouche has acquired a building, strategically located at Place de l’Etoile in Paris, at 10 avenue de la Grande Armée.

With a surface area of over 8000 m² spread over seven levels, this building will undergo development work to accommodate its Parisian gaming club currently located on rue de Berri.

This building will also house the headquarters of Groupe Partouche.

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The post GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office appeared first on European Gaming Industry News.

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