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BetVictor Partners with TransUnion

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Online gambling operator BetVictor has partnered with global information and insights company TransUnion.

Central to the partnership will be BetVictor’s implementation of TransUnion’s ground-breaking Affordability Solution for Gaming, a suite of tools designed to boost consumer protection in gambling.

The new solution uses individual-level financial data and industry-recognised scores built by TransUnion, along with sociodemographic and property data. Combined, this can provide BetVictor with a much deeper understanding and a more holistic view of its customers’ affordability levels.

“TransUnion is delighted to support BetVictor in ensuring responsible gaming through smarter decision-making. Designed specifically for the iGaming market, our new Affordability Solution for Gaming uses cutting-edge modelling and analytics to provide a holistic view of the customer. By generating an assessment and assigning a rating, it will help BetVictor to identify the financial stress and potential vulnerability of players at any point in the customer journey,” Adam Hancox, head of gaming at TransUnion in the UK and Europe, said.

“Using granular-level, real-time data, TransUnion’s tool will provide BetVictor with the most up-to-date view of its players, helping to inform fair, responsible decisions whilst also complying with industry regulations and providing a clear audit trail,” Adam Hancox added.

“BetVictor’s vision is to add excitement to sports and casino by providing a safe environment to enjoy gambling responsibly. We are serious about keeping the customer safer, and integrating TransUnion’s tool is a further data source that can help us understand our customers and build a more accurate customer profile, especially when it comes to a customer’s affordability,” Rob Smith, chief legal and compliance officer of BetVictor, said.

“We’ve looked at a number of solutions over the past six months and TransUnion’s Affordability Solution for Gaming was the only one that provides qualified information from a wide variety of data sources that can help develop our customer profiles. This allows us to make customer assessments at scale and we’re extremely pleased with our continued partnership with TransUnion,” Rob Smith added.

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REEVO Welcomes MEGAFAIR to its Growing Aggregation Network

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REEVO, the leading B2B games aggregator known for its innovation in the iGaming ecosystem, has announced a strategic partnership with MEGAFAIR, an emerging pioneer in next-gen gaming experiences. This collaboration marks a significant step forward in REEVO’s mission to deliver high-quality content to operators and players worldwide.

MEGAFAIR has carved a distinct identity in the industry by blending traditional game mechanics with engaging and visually captivating experiences. Now, through REEVO’s best-in-class aggregation platform, MEGAFAIR’s portfolio of high-quality, competitive games will be available to a global audience, instantly accessible via a single API integration.

This partnership expands MEGAFAIR’s content distribution while offering REEVO partners access to a differentiated product category that’s capturing the attention of a new generation of iGamers.

Yan Shif, Co-founder and CEO of MEGAFAIR, said: “It’s not just hype, it’s a truly new level for our team. Partnering with REEVO is a game-changer for MEGAFAIR. Their unparalleled aggregation capabilities and commitment to operator success perfectly align with our vision. This alliance will not only enhance the delivery of our top-tier games, but also enable us to leverage REEVO’s advanced promotional tools to boost player engagement, satisfaction, and retention.”

His statement highlights the strong synergy between both companies and the shared benefits operators can expect from this collaboration.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with MEGAFAIR adds a bold and refreshing edge to the REEVO content universe. Their fusion of innovation, entertainment, and quality is exactly what today’s iGaming landscape demands. We’re excited to integrate their titles into our platform and look forward to introducing this dynamic new offering to our operator network. This is just the beginning, our partners should stay tuned for what’s next.”

The post REEVO Welcomes MEGAFAIR to its Growing Aggregation Network appeared first on European Gaming Industry News.

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BFU and Elitbet Extend Their Partnership Until 2028

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The Bulgarian Football Union and the company ELITBET, which has been the official sponsor of the Third League since last summer, have reached an agreement to extend their partnership. The new contract is until 2028, the official website of the BFU announced. Thus, the third echelon will continue to bear the name ELITBET Third League, and both parties expressed their satisfaction with the continued cooperation between them.

“We are happy to support amateur football in Bulgaria and will continue to do so in the future. In this one year since the beginning of our partnership with the Bulgarian Football Union, we have managed to promote the league by creating quality digital content. We have plans to make this product even more attractive,” said Dani Nikolova, Marketing Director of ELITBET.

“The Third League is one of the main elements of the football ecosystem in our country and is of key importance for the development of the game in the different regions of the country. We are glad that in the person of ELITBET we have a solid partner who invests in amateur football,” said the president of the Amateur Football League and member of the Executive Committee of the Bulgarian Football Union Rumyan Valkov.

The post BFU and Elitbet Extend Their Partnership Until 2028 appeared first on European Gaming Industry News.

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Compliance Updates

KSA Imposes Penalty Payment Order on Influencer Leftlanepapi

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The Netherlands Gambling Authority (KSA) has imposed a first penalty payment order on YouTube influencer LeftlanePapi for promoting illegal gambling.

The YouTube channel LeftlanePapi showed videos with live streams of online gambling from illegal providers. The illegal providers were also actively advertised, by encouraging viewers to also play there. The KSA issued a warning to the influencer. Because the content in question was not removed after the warning and new streams were made, the KSA imposed a penalty. Existing content must be removed and no new advertising may be made. If this does happen, the influencer will receive a penalty of €25,000 per violation, with a maximum of €75,000.

With its new approach, the KSA opts for a two-track policy. After establishing a violation, influencers receive a message that they must stop their activities within 48 hours and that illegal content must be removed. If the influencer does not do so, the KSA approaches the social media platform so that the harmful content is removed in any case. The influencer is given a penalty under penalty of a fine, as was also the case with Leftlanepapi. The KSA has now warned several influencers.

The post KSA Imposes Penalty Payment Order on Influencer Leftlanepapi appeared first on European Gaming Industry News.

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