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GambleAware Calls for Collaboration to Expand Treatment Service
In an open letter to the House of Lords Social and Economic Impact of the Gambling Industry Committee, GambleAware has clarified its organisational structure and addressed the questions relating to funding agreements with treatment providers.
Marc Etches, CEO of GambleAware, addressed some of the issues raised at the Committee’s session on March 10, which was attended by GamCare CEO Anna Hemmings and Interim Chief Executive of Gordon Moody Association Matthew Hickey.
Etches wrote: “Over the course of this inquiry, the Committee will have hopefully gained a sense of the strong commitment to collaborative working that exists throughout the National Gambling Treatment Service.
“Specific mechanisms have been put in place to support and underpin this collaboration, and a key aspect of GambleAware’s function as commissioner is to lead the development of those tools and processes.
“It may be helpful to know that GambleAware, the Gambling Commission and the Care Quality Commission (CQC) have agreed a programme of work to develop an inspection regime for gambling treatment service, which CQC is set to carry out.
“The development phase of this work is being disrupted by COVID-19, but we hope to make a formal announcement of how this will be undertaken as soon as possible. Independent inspection by the CQC will provide us, and all interested parties, with an authoritative assessment of the quality of services.
In the Select Committee on the Social and Economic Impact of the Gambling Industry meeting on March 10, the Committee heard evidence from treatment providers, which primarily considered the accessibility and effectiveness of problem gambling treatments that are currently available.
In its remit, the Committee seeks to establish ‘reliable facts’ on unique gambling industry factors and dynamics, with the purpose of developing better regulatory frameworks and future oversight.
Etches continued: “We also want to make clear that the relationship between provider and commissioner is a wholly collaborative one. It does not involve the former pleading for funding from the latter, as was perhaps suggested during the session (and which we do not feel represents either our aims or work in practice). Co-design runs throughout our work, with providers and commissioners contributing their respective perspectives and insights to initiatives to improve and develop gambling treatment.
“The Committee also spent some time discussing the Grant Agreements that GambleAware has with treatment providers, and there seemed to be a concern these agreements are being used to enforce monopsony. I want to reassure you that this is not the case.
“As an independent charity, GambleAware needs to be able to account for its expenditure. Trustees would be failing in their duty if GambleAware was giving money to a particular activity that was simultaneously being funded from another source, i.e. ‘double-funded’.
“Also, we are keen to ensure that the Grant Agreements do not stifle innovation, or additional investment. This is demonstrated, for example, in the funding from NHS England to support both the Problem Gambling Clinic based at Central & North West London NHS Foundation Trust and the NHS Northern Gambling Service being run by the Leeds and York Partnership NHS Foundation Trust, over and above the preexisting, continuing funding from GambleAware.
“GambleAware is committed to ensuring the success and expansion of the National Gambling Treatment Service and the prevention and research activity supporting it. This will require continued collaboration with treatment providers (alongside national health agencies, local authorities, and others), which continues to be at the heart of our approach.”
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Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”
Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”
Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.
What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.
And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.
Huge Jackpot at King Billy Casino: C$3,658,306!
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