The upgraded offering will give operators access to increased in-play opportunities and new micro markets

Altenar has enhanced its sportsbook offering with an upgraded tennis vertical, now featuring official TDI data through a strategic integration with Sportradar.

The recent launch brings fast, live data from ATP and Challenger Tour events, increasing the number of in-play betting opportunities and introducing innovative micro markets. By leveraging Sportradar’s advanced AI and deep tennis data from TDI, Altenar can now process hundreds of thousands of data points from every match, offering a significant boost in betting options for users.

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The introduction of micro markets allows users to bet on events with an immediate result, such as next serve, break points or the total number of shots in a point. This new feature is expected to enhance the user experience and drive further engagement, as micro markets have already proven to be successful in soccer and major US sports.

Altenar’s commitment to utilising premium data from official rights holders underlines its focus on delivering a superior sportsbook experience. The improvements aim to boost retention rates for operators, ultimately leading to greater revenue.

Antonis Karakousis, Director of Operations at Altenar, said: “This is a pivotal opportunity to achieve our growth ambitions. By integrating cutting-edge tennis data, we are providing unique betting options and the lowest possible latency across all our operators, driving innovation in the industry.”

BoyleSports has appointed former jockey Bryan Cooper as its new horse racing ambassador.

Cooper, who enjoyed an illustrious career in the saddle, is best known for his unforgettable victory on board the Gordon Elliott-trained Don Cossack in the 2016 Cheltenham Gold Cup.

In his new role with BoyleSports, the esteemed rider will use his first-hand experience on racing’s biggest stages to provide exclusive expert insights, previews and analysis to customers and horse racing fans alike. He joins former weigh-room colleague Robbie ‘Puppy’ Power and trainer John ‘Shark’ Hanlon to form a big-hitting trio of horse racing representatives for the bookie.

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Cooper said: “I am delighted to be joining the BoyleSports family and look forward to sharing my experiences and insights with racing fans. As huge supporters of racing, particularly in Ireland, BoyleSports is a brand that clearly values this great sport, and I’m thrilled to be on board in time for another Cheltenham Festival which promises so much excitement.”

The Kerryman also shared his big tips for the Festival, insisting Gold Cup favourite and Willie Mullins’ banker, Galopin Des Champs, will not be denied in his quest for a third consecutive victory in the big race: “I cannot see him getting beaten, even a below par run compared to his other two Gold Cups will be good enough to win this.

“I’ve yet to see a horse win an Irish Gold Cup at Leopardstown the way Galopin Des Champs has done it the last two times. The distance he puts between himself and good horses from the back of the last fence to the line is exceptional. It’s very nice to watch and hopefully he’ll get the job done at Cheltenham.”

Sharon McHugh, Head of PR & Sponsorship for BoyleSports, said: We are thrilled to welcome Bryan Cooper as our new horse racing ambassador to strengthen our commitment to providing top-tier analysis and tips. With such an impressive career, and alongside Robbie and Shark, we’re confident Bryan’s addition to the team to form a fantastic racing trio will bring an added dimension to our racing coverage. We look forward to working with him during the Cheltenham Festival and beyond.”