EQL Games has secured another strong content partnership with Gaming Corps, a listed innovative iGaming studio out of Sweden. With an emphasis on creating thrilling and unique adventures with mesmerizing graphics, every product Gaming Corps creates is designed to transport its players into a unique world of fun and excitement. EQL Games believes these games will be a great addition to the U.S. Lottery market knowing they’ll lead to uncharted realms of entertainment.

“Bringing Gaming Corps on as a provider to the EQL Games iLottery Aggregator represents an exciting step forward in our mission to bring unique, high-quality content to state lotteries,” said Brad Cummings, CEO of EQL Games. “Gaming Corps’ expertise in iGaming, along with their vibrant game portfolio, aligns perfectly with our vision of enhancing the lottery experience through dynamic, engaging content. Together, we’re creating new opportunities to engage lottery players with distinctive and immersive game experiences.”

Gaming Corps’ portfolio is a captivating mosaic of themes, stories, and adventures, with games designed for players across all demographics. From the mysteries of ancient civilizations to the frontiers of space exploration, the games span a diverse universe of themes that are sure to resonate with U.S. lottery players. While these products can currently be found in some of the top iGaming markets in the world, this agreement with EQL Games marks the first time their content will find a home in the lottery vertical.

“The US has always been a bit of a holy grail for game developers like us, which has been further reinforced as several state markets have been regulated,” said Juha Kauppinen, CEO of Gaming Corps. “The potential in the American market is enormous and we are thrilled to partner up with EQL Games and their impressive iLottery aggregation platform. We have high hopes that it will have a significant positive impact on our revenues. We are now working hard to make all our games available to US lotteries via the EQL Games platform.”

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This is the 17th studio partner EQL Games has added in support of its lottery-only aggregator. Built specifically with the needs of government lotteries in mind, this first-of-its-kind product is about more than product distribution. The EQL Aggregator is designed to allow lotteries to enjoy content from multiple studios while only having to interact with a single point of contact. This simplifies the process of adding new content to a lottery’s digital portfolio without having to scale up operations to meet the needs of multiple studio partners. The EQL Aggregator is currently operating in lotteries across two continents and will see further expansion throughout the next year.

HIPTHER’s Virtual Quarterly Meetups for the Gaming industry have officially returned for 2024! The Gaming Americas Q1 Virtual Meetup took place on February 28, featuring an informative panel on Innovating Slot Mechanics, and our staple US Legislation Round-up.

HIPTHER’s Co-Founder, Zoltan Tuendik, hosted the first session about Slot Mechanics, featuring Connor Blinman, Head of Games at Gaming Corps, and Raph Di Guisto, Founder at Silverback Gaming. For the Q1 US Legislation Roundup, the “usual suspects” Martin Lycka, SVP for American Regulatory Affairs & Responsible Gambling at Entain, Bill J. Pascrell III, Esq, Partner at Princeton Public Affairs Group Inc, and Jeremy Kleiman, Gaming Attorney and Member at Saiber LLC, reunited for a session that offered ample insight into the latest regulatory updates in the United States.

The first part of the Meetup primarily focused on the future direction of the gaming industry, including emerging trends in slots and game mechanics, the potential of virtual reality and multiplayer technology in the casino industry, and the game development process. The US Legislation Roundup walked us through the challenges faced by the online gambling industry due to the popularity of unregulated offshore sites, the sports betting industry, the legalization of iGaming in various states, the regulation of online gambling and sports betting, and the future of online sports betting and iGaming services.

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Innovating Slot Mechanics: Balancing Novelty with User Experience

Connor and Raph discussed the game development process, highlighting the importance of understanding the target audience, conducting market research, and introducing innovative mechanics. They anticipate a trend towards medium volatility games with increased player engagement. They also discussed the potential of skill-based and personalized gaming experiences, as well as integrating multiplayer technology. The conversation underscored the complexities of the market and the need for continuous innovation. They discussed the challenges of introducing a new feature in the competitive slots game market and the importance of adapting and innovating. They also focused on reducing player fatigue and burnout and adapting to evolving market needs. The discussion ended with a focus on measuring the success of new game mechanics after their release using player feedback and data analysis.

Q1 US Legislation Roundup: Online Gambling Challenges, New Markets,Taxation, and Sports Betting Industry

Jeremy discussed the difficulties faced by the online gambling industry due to the popularity of unregulated offshore sites among players in regulated markets. He questioned the incentives for players to switch to regulated sites and acknowledged this as a challenge for both the industry and regulators.The conversation between Jeremy, Bill, and Martin revolved around sports betting, particularly in New York and North Carolina, with a focus on tax rates and policy. The need for investing in consumer protection, innovation, and improved customer experience was emphasized.

Bill Pascrell discussed the challenges and progress of online gaming in various states, including the potential tax increase proposed in New Jersey and the readiness of other states to legalize iGaming. The conversation primarily focused on the introduction of sports betting legislation in various states and its potential impact. The panelists also briefly touched on the possibility of regulating online casino and poker games in Maryland. The conversation emphasized the importance of bringing in interested operators, incentivizing them with bonuses, deductions, and reasonable tax rates.

Bill, Martin and Jeremy had a wide-ranging discussion about the sports betting industry. They highlighted the role of Senator Hoskins and his support for the industry. They also touched upon the public perception of the industry and the need for responsible gambling. The conversation explored the challenges of regulating the Black Market and the potential for increased tax revenue. The group also acknowledged the need for the industry to proactively educate the public about its benefits. Towards the end, they discussed the difficulty of creating a positive narrative around the industry.

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Bill, Jeremy, and Martin discussed the regulation of online gambling and sports betting, emphasizing the need for a balance between industry growth and job creation, and addressing concerns about dysfunction and stakeholder engagement. They also touched on the potential of technological innovation and the risk of entrenched market shares. The conversation concluded with a reminder about the importance of integrity, compliance, legality, and responsible gaming in the industry. The trio discussed the need to respect tribes and engage with them in negotiations. The issue of betting on college sports was raised, highlighting potential risks for players and the need for regulation. The discussion ended with a brief mention of the NCAA tournament and the importance of commercial operators’ support for legislation.

The panel concluded with thoughts on the future of online sports betting and iGaming services. The speakers emphasized the importance of agreements with individual states and the federal government to offer these services. The role of human interaction in understanding stakeholders’ interests and pain points was highlighted, and the potential for legalizing sports betting in California and other states was discussed, while acknowledging the problems with the black market. The need for a more efficient way to engage with tribes and the necessity of regulation were stressed as next steps to drive out the black market.

Coming up Next:

Watch the recording of the Gaming Americas Q1 Meetup on HIPTHER TV, and keep an eye out for our next Gaming Americas Quarterly Meetups for 2024!

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