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Africa

Triumph at SiGMA Africa 2025: Best Platform & Best Marketing Campaign

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SOFTSWISS, a leading tech company with over 15 years of experience in iGaming, received two prestigious accolades at the SiGMA Africa Awards. Winning Best Platform and Best Marketing Campaign, the company testifies to its commitment to innovation, excellence, and industry leadership.

The SiGMA Africa Awards serves as the grand opening to the SiGMA Africa Summit, a key event celebrating the achievements of industry leaders and innovators across the African iGaming sector. The awards honour outstanding contributions in technology, marketing, operations, and player engagement, setting the stage for fruitful networking at the summit.

Casino Platform Recognised for Excellence

SOFTSWISS’ Casino Platform, an industry-leading solution that has been driving success for operators for over a decade, secured the Best Platform award for the African market. The Casino Platform is known for its advanced player management tools, seamless integration capabilities, and robust security features. Powering over 250 online casinos with more than 6 million players worldwide, SOFTSWISS flagship product plays a pivotal role in shaping the online casino landscape.

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“Winning Best Platform is a testament to our commitment to providing operators with cutting-edge technology and outstanding service,” said Vitali Matsukevich, Chief Operating Officer at SOFTSWISS. “For over 12 years, our Casino Platform has empowered brands to thrive in a competitive market, and this award reinforces its position as a top-tier solution in the industry.”

SOFTSWISS is actively expanding its presence in the region by acquiring a majority stake in South African software developer Turfsport.

Innovative Approach to Marketing Campaigns

SOFTSWISS took home the Best Marketing Campaign award for ‘Cheers to 15 Years’, a creative and engaging campaign celebrating the company’s 15th anniversary. The campaign showcased SOFTSWISS’ impact, achievements, and industry contributions,  reflecting creative spirit and innovative technologies.

“The Cheers to 15 Years campaign was more than just a celebration – it was a tribute to our partners, clients, and team members who have been part of this incredible journey,” comments Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. “Receiving this award underscores the impact of our dynamic approach to building a strong, recognisable, and trusted brand in the iGaming industry.”

SOFTSWISS’ campaigns consistently earn industry recognition, showcasing an outstanding forward-thinking approach and solidifying the position as a leader in iGaming marketing innovation. ‘Cheers to 15 Years’ is the third SOFTSWISS marketing campaign acknowledged by the industry leaders, following revolutionising ‘Bringing the Heat’ and bright ‘Grab Success’.

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The award-winning SOFTSWISS team is ready to welcome its clients and partners at the SiGMA Africa Summit in Cape Town at stand 56P.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Triumph at SiGMA Africa 2025: Best Platform & Best Marketing Campaign appeared first on European Gaming Industry News.

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Africa

EGT Digital is the “Best Slot Game Provider 2025” according to SiGMA Africa Awards

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EGT Digital has been named the “Best Slot Game Provider 2025” by the prestigious SiGMA Africa Awards. At an official ceremony on March 10 in Cape Town, the Bulgarian iGaming provider received the award in recognition of its diverse portfolio of gaming solutions, which enjoy huge popularity in over 50 markets around the world.

“It is a great pleasure and honor for me to accept this prize on behalf of EGT Digital”, said Tsvetomira Drumeva, Head of Sales at the company. “We would like to thank our incredible team, without whom our success would not have been possible, as well as our esteemed partners and friends, who once again gave a high evaluation of our constant pursuit of innovation and player experience improvement. Today is a double celebration for EGT Digital, which has a birthday. What better way to mark it than with this valuable award!”

The SIGMA Africa Awards is an annual competition recognizing excellence in 26 categories. It distinguishes companies or individuals that stand out with exceptional creativity and innovative approach, which are of crucial significance for the progress of the gaming industry.

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Africa

PG Soft sponsors SiGMA Africa to highlight African ambition

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PG Soft, a world-class digital mobile games company, is proudly sponsoring the SiGMA Africa event which kicks off today in Cape Town. The move
underlines the company’s commitment to the African iGaming market – a region playing an important part in the PG Soft’s growth strategy.

The South African iGaming scene has risen to become a serious force on the continent, renowned for its savvy entrepreneurs, trailblazing innovators, and pioneering thinkers. As the sector evolvs, PG Soft’s support highlights the company’s vision of engaging with this dynamic market.

As part of the agreement, PG Soft will have two HD screen slots, displaying a total of four distinct 30-second videos. Two are indoor LED screens and two are outside LED screens presenting guests with the brand’s vibrant offerings. Additionally, PG Soft’s banner and logo will feature prominently at the registration desk.

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This sponsorship reinforces PG Soft’s ongoing support for SiGMA and its focus on Africa.

PG Soft’s spokesperson commented: “Sponsoring the standout SiGMA Africa reflects our commitment to the region’s vibrant iGaming landscape and our belief in its immense growth potential.”

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Africa

Logifuture and Bolabet deepen partnership with addition of Zoom Soccer

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Immersive virtual product adds 30,000 extra events to leading African sportsbook

Logifuture, a leading supplier of award-winning iGaming products, has strengthened its partnership with leading African sportsbook Bolabet with the integration of Zoom Soccer.

Zoom Soccer delivers ultra-realistic virtual events for sportsbook users, delivering tens of thousands of events every month for nonstop 24/7 action. With no off-peak moments and a packed schedule that’s always relevant, Zoom ensures continuous engagement. Powered by RNG for steady margins and consistent profits, it creates a fast-paced, immersive betting experience that mirrors the excitement of real football games.

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This extended partnership means Bolabet is now able to offer more than 30,000 extra pre-match and in-play betting events each month to its players in Africa.

The move follows the successful addition of Simulate – another of Logifuture’s pioneering virtual products – to the Bolabet platform in August 2024.

Niccolo Cassettari, Group Chief Business Development Officer at Logifuture, said: “We are thrilled to deepen our collaboration with Bolabet through the addition of Zoom Soccer, building on the success we have seen with our Simulate partnership.

“At Logifuture, we remain focused on delivering fast-paced and entertaining sports products, and with the expansion of Zoom Soccer, we are poised to meet that demand.

“As the need for dynamic, quick-turnaround sports content increases, particularly in emerging markets, this integration will further strengthen Bolabet’s virtual sports portfolio and offer players an unparalleled gaming experience.”

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Bolabet CEO Justin Palmer said: “Bolabet aims to deliver an engaging and interactive experience for our players and it’s a pleasure to welcome Logifuture’s Zoom Soccer to our product portfolio.

“The addition of Simulate last year has been hugely popular with our players and we are sure Zoom Soccer will further enhance our players’ experience.”

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