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Eastern Europe

Parimatch appoints Dmitry Sergeev to lead Eastern European expansion

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Parimatch Russia (a franchise-based partner of Parimatch Tech) has announced its latest move as it eyes further rapid expansion across the CIS and Eastern European (CEE) Regions, with the appointment of Dmitry Sergeev.

Formerly CEO of Parimatch CIS, Sergeev will be tasked with developing the brand in Russia, as well as taking charge of Parimatch Tech’s franchise implementation as Parimatch Russia separates from Parimatch CIS to develop independently, effective at the start of next year.

As part of its separation, Sergeev will also take charge of Parimatch Russia’s expansion across the CEE region based on local betting licences.

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Parimatch CIS will now be headed by Yuliya Leshkova, current Deputy CEO Parimatch Belarus, a key veteran of the company for almost a decade, with her appointment following a track record of consistent outstanding quarterly growth across the Belarusian market.

Despite the changes, no additional structural transformations of the Russian based arm of the company are expected to be announced.

Led by its current CEO Ruslan Medved, Parimatch Russia will aim to continue to target its recent legacy of outstanding growth across multiple sectors. More specific development plans for the Eastern European regions will be announced later next year.

Commenting on his appointment, Dmitry Sergeev, who will be responsible for the development of Russia and new regions in Eastern Europe, said:

Russia represents a huge potential for future growth, and our continued expansion across the region increasingly demands more and more from each of us on the team, which I’m delighted to be leading.

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“Our franchise-based development in the Eastern Europe is a new direction and will prove a highly ambitious challenge massive that both myself and our team will relish. Always dedicated to delivering the best, we will do our utmost to deliver upon the expectations of our shareholders and raise brand awareness in Europe.

“I appreciate the cooperation on the part of the holding and stand proud of the achievements we have earned together. Each of our CIS regional markets have evolved into a strong business unit demonstrating great financial performance and exponential growth. I wish all the best to Yuliya in her new role and will support and help her in every way possible.”

Already considered an established figure at Parimatch, Sergeev was appointed to Parimatch CIS in May 2020 as part of the brand’s business development ambitions across its core markets – with his leadership proving integral to the company’s closing of 2021 with its key goals met.

Under Sergeev’s leadership, Parimatch CIS has recorded exponential growth across its core markets, while simultaneously tripling the base of active players across all CIS regions where the brand is live.

With extensive experience across marketing, business development, and commercial growth, Sergeev was the founder of “Championat” in 2005, which is now considered one of the major sports media platforms across Russia and the CIS region.

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Between 2016 and 2019 Sergeev played a crucial role in establishing Parimatch as the first international betting player on the Russian market, having previously served as CEO for bwin Russia. In 2019 and 2020 Dmitry Sergeev was ranked among the leading top managers in the Top 1000 Russian Managers, a rating organised by the Association of Managers and Kommersant Publishing House.

Recipient of multiple additional accolades, the international Bispo Awards presented awarded Sergeev Discovery of the Year award for his work with Parimatch CIS in 2020, and later that year MarSpo Awards rated him one of the top 100 sports industry managers. In 2021 Sport Business Awards acknowledged him as Manager of the Year.

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BEGE celebrates 15 years as Eastern Europe’s premier gaming expo

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The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.

Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.

Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.

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For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.

As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.

A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.

BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.

The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.

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Eastern Europe

TotoGaming partners with CFR CLUJ

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Champions Unite to Walk the Path to Perfection Together

TotoGaming, which entered the Romanian market in January 2024, has announced a partnership with CFR Cluj, the eight-time Romanian football champions. This agreement will span two competitive seasons, starting with the 2024/25 season.

The goal? To create even more spectacular, inspiring football.

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This is not TotoGaming’s first collaboration with football clubs; the brand, with a 20-year history in Armenia, has sponsored five Armenian football clubs. However, this marks its first partnership in Romanian sports.

“This collaboration was anticipated. Supporting the development of sports and promoting a healthy lifestyle have been core principles of TotoGaming from the beginning. CFR Cluj exemplifies these championship values. The club, with its 100-year history, knows what it takes to become a champion,” said Harutyun Vardanyan, CEO of TotoGaming.

CFR Cluj and TotoGaming have the same destination: both in sports and in life, each day begins with a champion’s commitment to embrace challenges and pursue victory.

The post TotoGaming partners with CFR CLUJ appeared first on European Gaming Industry News.

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EveryMatrix launches ‘Academy for Heroes’ to help Ukraine military veterans develop IT careers

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A new fully EveryMatrix-funded project aimed at helping veterans of the war in Ukraine transition to develop new careers in technology has launched in Lviv.

The NGO, entitled ‘Academy for Heroes’, is spearheaded by EveryMatrix and was inspired by its 300+ employees, based in Lviv in Ukraine, some of whom are fighting in the war.

There are hundreds of thousands of combatants in Ukraine, a number that is rising every day. Following their return from war, sometimes with serious injuries, many need social adaptation and work that can provide a more certain future.

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The Academy will organise courses designed by leading experts in the IT industry, enabling former military personnel to gain the knowledge and skills needed for successful IT careers.

Beyond its primary goal of equipping veterans with IT skills, it also aims to help them successfully integrate into today’s labour market. EveryMatrix and several other local IT companies will be involved in the employment of veterans after they have completed courses.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Our Lviv office is central to our continued success and growth. Ever since the country has experienced conflict we have supported our friends and colleagues, as well as charities, with much needed funds committing more than €2 million to date, and we will continue to help them.

“Now, we’re taking that one step further by setting up our second company NGO to ensure veterans receive the training and skills they need to return to work and develop successful careers in technology.

“The IT industry is one of the strongest parts of the Ukrainian economy, renowned worldwide for technical skills. I hope many will either join us or go on to join other IT companies, giving them hope and a more certain future for themselves and their families.”

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Professor Oleksiy Druhov, CEO, Academy for Heroes, said: “This is the only continuously operating project of its kind in Ukraine for military veterans. Our goal is to teach four groups of veterans every year.

“Each group will have its own specialisation such as Project Management, Quality Assurance and Full stack to name just a few areas. We carefully monitor the Ukrainian IT market and only train the specialisms required.

“All participants will undergo internships at EveryMatrix and other leading Ukrainian IT companies during their studies and they will have the best teachers from the IT Industry. We are also planning to open a specialised, inclusive-friendly training centre at the end of 2024.”

This is the second fully funded NGO that EveryMatrix has initiated. In 2015 the iGaming technology provider established TeachStream supplying much needed funds and resources to disadvantaged children in Romania who might otherwise never have the opportunity to develop IT, computer science, mathematics and English skills.

The post EveryMatrix launches ‘Academy for Heroes’ to help Ukraine military veterans develop IT careers appeared first on European Gaming Industry News.

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