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NHL Signs Sports Betting Deal with Liga Stavok

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The National Hockey League (NHL) has welcomed Liga Stavok as the Official Sports Betting Partner of the NHL and Official Sportsbook of the NHL in Russia and the CIS region, and the League’s first-ever exclusive partner in Russia.

As Official Sports Betting Partner of the NHL, Liga Stavok will conduct marketing campaigns utilising NHL branding across the company’s digital sports betting offerings in Russia and the CIS region. Liga Stavok will receive premier marketing positions on NHL digital assets including NHL.com/ru, the official Russian language version of NHL.com.

As part of the partnership, Liga Stavok will have rights to use NHL marks, logos and official designations designed to help create authentic NHL fan and consumer marketing programmes. Additionally, Liga Stavok will have access to a full portfolio of NHL-controlled media assets throughout the term of the partnership, including custom digital, social and email marketing campaigns focused on building brand awareness and driving new customer acquisition.

“This marks an exciting time for NHL fans in Russia. Liga Stavok, the market leader in sports betting, is partnering with the NHL, the world’s premier hockey league, to deliver inventive initiatives designed for our robust fanbase in Russia. We look forward to working with Liga Stavok to bring new features to the NHL experience in Russia,” John Lewicki, NHL’s international vice president of business development and partnerships, said.

Liga Stavok is the first and only betting company in Russia providing extensive and overall support to ice hockey at the national level. Since 2017, Liga Stavok has been the official partner of the Russian Ice Hockey Federation and the official partner of the Russian national ice hockey team. This season, Liga Stavok signed a five-year deal to become a sponsor of the Ice Hockey World Championship.

“Moving towards an international level is part of the business strategy of Liga Stavok. It is a great honor and responsibility for us to expand our participation in development of world ice hockey. Liga Stavok sincerely loves hockey and it is ready to invest significant funds in its development not only in Russia, but also in the world. This partnership with the NHL is another historic step in this direction. We are thankful to NHL for appreciating our business potential and reputation as the most popular sports bookmaker in Russia,” Yury Krasovskiy, CEO of Liga Stavok, said.

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Darwin Filho CEO of Esportes Gaming Brasil

Esportes Gaming Brasil announces Rita Cunha as Chief Growth Officer

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Esportes Gaming Brasil, the group behind the brands Esportes da Sorte and Onabet, has appointed Rita Cunha as Chief Growth Officer (CGO). In her role, she will focus on driving the group’s organic growth, boosting commercial performance, and consolidating data-driven, customer-centric initiatives.

“The iGaming sector is undergoing a period of rapid and highly competitive expansion,” notes Rita Cunha. “I’m excited to join Esportes Gaming Brasil with the mission of transforming data into agile decision-making, strengthening our owned channels, and creating experiences that maximize user value—from the first interaction to long-term relationships,” she explains.

With over 20 years of experience in e-commerce and technology, Rita has built a career leading growth and marketplace strategies at companies such as PicPay—where she led PicPay Shop—as well as stints at Mosaico (Buscapé), Zoom, Passei Direto, and Match.com. Known for her data-driven business mindset, she brings acquisition, retention, and engagement strategies that have consistently delivered exponential results for high-traffic digital companies.

“Rita’s arrival reinforces our strong growth strategy grounded in technology, without compromising the user experience,” says Darwin Filho, CEO of Esportes Gaming Brasil. “Her experience with digital operations, combined with a 360° view of the customer journey, will be essential as we expand our market share in Brazil’s regulated environment.”

The post Esportes Gaming Brasil announces Rita Cunha as Chief Growth Officer appeared first on Gaming and Gambling Industry in the Americas.

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Altenar agrees sponsorship extension for Isle of Man Marathon

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Sportsbook provider builds on commitment to local sporting initiatives by extending sponsorship deal to 2027

Altenar, a leading sportsbook and iGaming software provider, has agreed to sponsor the 2025 Isle of Man Marathon and Half Marathon for another three years, taking its agreement up to 2027.

This year’s edition of the popular event will take place on 10th August and will mark the third year of the provider’s sponsorship deal, which forms part of its broader strategy to invest in the Isle of Man community.

At the heart of the action, Altenar’s Chief Financial Officer (CFO) John Quaye will once again take to the undulating course, reinforcing the provider’s dedication to hands-on local engagement. This year, participants will also receive newly designed medals, t-shirts, and trophies, while extra medals will be awarded to winners of the Isle of Man Marathon Championships.

Fundamental to Altenar’s strategy is forging successful ties with Isle of Man locals and finding proactive ways to reinforce its affinity with the area. As part of its wider CSR goals, Altenar has also signed a new deal to sponsor the island’s Gran Fondo cycling race, further expanding its presence in the sporting scene.

John Quaye, CFO at Altenar, said: “We are delighted to support the Isle of Man Marathon and Half Marathon for a third year. It has been such a rewarding journey, and we’ve thoroughly enjoyed being part of such a meaningful local tradition. We are also pleased to announce that Altenar will remain the official sponsor for another two years at least.

“Being able to actively support our community and engage in events like this is something we take great pride in at Altenar.”

The post Altenar agrees sponsorship extension for Isle of Man Marathon appeared first on European Gaming Industry News.

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PG Soft releases fantasy-fueled Dragon’s Treasure Quest

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PG Soft, a world-class digital mobile games company, has unveiled its fantasy-fueled video slot, Dragon’s Treasure Quest. The game is presented within a  5-reel, 3-row frame and features expanding reels and multipliers.Players must track down hidden treasures while navigating through legendary lore to find Wilds and Scatters, represented by a dragon eye and treasure chest respectively.

The Dragon Wild symbol only appears on reels two, three, four and five, and substitutes for all symbols except the Scatter symbol. Four Scatter symbols found anywhere will trigger the Free Spins Feature with 15 free spins – each additional Scatter symbol will trigger two more free spins. It’s possible to retrigger Free Spins.

At the end of every winning free spin, the total win for that spin is multiplied by both the multiplier at the bottom of the reels and the combined multipliers from the multiplier symbols on

the reels. Any multipliers collected during free spins will be accumulated and will remain at the bottom until the end of the Free Spins Feature.

Players can also take advantage of the Expanding Reel Window feature in Dragon’s Treasure Quest. At the start of each spin, all reels begin with three large reel windows. After each cascade, any reel window involved in a winning combination is split into two smaller windows—boosting the number of ways to win with every round.

A final element is the Multiplier symbol which is in play for any spin within the main game. One or more Multiplier symbols with values ranging from x2 to x100 may appear on the reels. At the end of the spin, all multipliers from the Multiplier symbols on the reels will be added together, and the total win for that spin will be multiplied by the total multiplier. The Treasure Chest may randomly add additional Scatter symbols if there are 1, 2 or 3 Scatter symbols present.

PG Soft’s spokesperson commented: “Dragon’s Treasure Quest delivers an action-packed reels adventure packed with exciting moments as players spin through a magical realm. Dragon’s Treasure Quest captures the spirit of heroic quests and the fiery power of dragons, keeping the adrenaline red hot with every spin.”

The post PG Soft releases fantasy-fueled Dragon’s Treasure Quest appeared first on European Gaming Industry News.

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