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Children’s sports to defeat pandemic: 2020 Football for Friendship Forum presents most successful projects to support children’s football

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Over 25 successful projects to adapt children’s football to the 2020 pandemic were presented during the Eighth International Forum, which was held on November 30 – December 3 as part of the Gazprom International Children’s Social Programme Football for Friendship.

The International Football for Friendship Forum was held for the 8th year in a row, for the first time in the online format. The Forum is a unique platform for exchanging views on the development of children’s football in various countries around the world. At the Forum, coaches, athletes, public figures, and heads of sports organisations identify the best practices for supporting children’s sports and discuss the most effective ways to promote the key values of Football for Friendship in the world. The best practices are published with open access and become the basis for the free courses of the Football for Friendship Coaches Academy.

Football is a social game that teaches important values. These include respect, honesty, fairness and devotion to a set task”, pointed out Frank Ludolph, UEFA Head of Football Education Services, Head of the Expert Council of the 2020 International Football for Friendship Award. “The idea behind Football for Friendship is to promote innovation in online learning, emphasize the social role of football and promote local community building to inspire more children around the world”.

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In 2020, projects include successful application of organising online classes using video communication services, messengers, and social media. The SLSFA Sri Lanka Schools Football Association and the Sri Lanka Ministry of Education presented an online concept of competitions and contests for children of all age groups. The Brazilian Football Confederation launched several social projects, including those aimed at training goalkeepers, providing social services, and supporting a highly active lifestyle during the pandemic-related period of self-isolation. In total, over 100 football academies and federations submitted applications to participate in the Football for Friendship Forum. Projects were presented in the following nominations:

  • Changing the World: Educational Activities
  • Stadium Is Where I Am: Improving Football Skills
  • Earth is a Ball: Providing Football to Everyone
  • Driving the Planet: Building Football Community

All the projects were evaluated by the International Expert Council, which included world experts in the field of football education: Frank Ludolph, Germany, UEFA Head of Football Education Services, Head of the Expert Council of the 2020 International Football for Friendship Award; Pablo Cesar Torres, Uruguay, President of Youth Football and Scouting at Club Atlético Peñarol, Mike Puig, Spain, CEO of the Soccer Barcelona Youth Academy; and three Football for Friendship Young Ambassadors: Ananya Kamboj, India, Mohammad Yusuf Moazzam, Pakistan, and Sheqayli Ascencion, Aruba.

For the first time in the history of the world football movement, children assessed “adult” projects on equal terms.

“All the projects followed the values of Football for Friendship. And each of them has benefited children in uncertain conditions due to the coronavirus pandemic”, noted 15-year-old football player Yusuf Moazzam, a member of the jury, Young Ambassador from Pakistan. “Judging several projects at the international level was amazing, I really enjoyed it!”

All the projects presented at the International Football for Friendship Forum are open to the public on the programme’s official website https://footballforfriendship.com/experts-forum/. Those who initiated the projects hope that the best practices will be replicated in different countries, benefiting as many children around the world as possible.

On December 9, during the live broadcast of the 2020 Football for Friendship Season final, the best projects in the four nominations will be announced and given the Football for Friendship Award.

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Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024

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Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.

Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.

Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America™ 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.

Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”

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Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands

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Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.

“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.

The post Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands appeared first on European Gaming Industry News.

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BEGE celebrates 15 years as Eastern Europe’s premier gaming expo

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The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.

Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.

Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.

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For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.

As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.

A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.

BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.

The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.

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