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Eastern Europe

Conquering Challenges: TotoGaming in Romania – 1 Year in the Market

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On January 16, 2024, TotoGaming, a brand with 20 years of experience in Armenia, entered the Romanian market.

A year later, as the brand reflects on its achievements, it acknowledges that its goal has always been to conquer challenging heights—a philosophy deeply embedded in Toto’s vision: making champion-like decisions and pursuing them relentlessly.

Today, totogaming.ro stands out as one of Romania’s “rising stars” a fact underscored by its shortlisting in the “Rising Star” category at the EGR Europe Awards 2025.

“What we planned after entering the market was achieved within the first few months, which is a strong indicator of our success,” said TotoGaming CEO Harutyun Vardanyan.

Let’s look through the highlights from TotoGaming’s 1st year in Romania.
The brand launched in Romania with a collaboration featuring global football star Luís Figo. This victory march of partnerships continued with one of Romania’s oldest clubs, CFR Cluj, uniting to embark on a Path to the Glory together.

Added 56 new providers and launched 2,568 new games, including new features like Bet Builder, Quick Bet, Autobet, and Copybet.

Introduced TotoChat, an active platform for users to interact and share their best experiences.

For sports betting enthusiasts, offered:100+ sports, spanning 3,000+ global tournaments and over 1,000 football championships across 150+ countries. Real-time stats, line-ups, and formations for 15,000+ international leagues. A staggering 100,000+ pre-match and 150,000+ live events streamed monthly.

The contact center achieved remarkable results in customer satisfaction, recording an 81% chat satisfaction rate, surpassing the industry average of 76%.

Totogaming stands out for its impressive payment speed. Statistics reveal that 15.50% of transactions are processed in under a minute, with 77.30% completed within 10 minutes. The brand is dedicated to supporting its customers, offering step-by-step guidance over the phone whenever they face challenges during transactions.

This marks the beginning of a long journey for TotoGaming, and the past year has clearly shown that the brand is determined to achieve every goal it sets for itself.

The post Conquering Challenges: TotoGaming in Romania – 1 Year in the Market appeared first on European Gaming Industry News.

Balkan's

BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

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BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.

At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.

“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”

Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”

In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.

Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.

With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.

The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.

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Compliance Updates

Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries

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Ukraine has created a new agency named “PlayCity” to control state policy in the field of gambling and lotteries.

The work of “PlayCity” will be coordinated by the Cabinet of Ministers through the Deputy Prime Minister for Innovation, Development of Education, Science and Technology — Minister of Digital Transformation Mykhailo Fedorov.

In 2025, the agency will be financed within the budget of the liquidated Gambling Commission (CRGL).

In December 2024, the parliament decided to liquidate CRGL and transfer gambling regulation functions to the Ministry of Digital Economy. It was decided to automate licenses to remove the human factor from the process and reduce corruption.

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Eastern Europe

GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv

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The first media event as part of FC Zorya Luhansk’s partnership with their title sponsor, GGBET UA, has taken place in Kyiv. Zorya is the second Ukrainian football team that the brand has successfully collaborated with. The partnership with the leading betting brand has boosted Zorya’s media activity and brought the club closer to fans.

By working with GGBET UA, Zorya have strengthened their presence on social media, regularly sharing engaging and interactive content. Thanks to this new strategy for interacting with fans, the reach and engagement of certain types of social media posts have doubled. The club have launched an updated version of their official site, where you can now find all the information about their history and current activities. Zorya will also soon be delighting fans by launching an official fan shop.

This approach to the partnership between GGBET UA and FC Zorya Luhansk is bringing the team closer to their fans, creating real value for all involved, and promoting Ukrainian football.

GGBET UA CEO Sergii Mishchenko shared his thoughts about the collaboration and the future of the partnership: “GGBET chooses its partners carefully. Signing football clubs just for the sake of a portfolio is not the approach we take. Shared values, a drive for growth, and a desire to evolve and improve are all important to us. Our partnership with FC Zorya is a brilliant example of our philosophy when it comes to collaboration. We only started working together at the end of 2024, and we’re already seeing results. And we have many new and interesting things to look forward to in the future.”

During the press conference, club representatives also shared the results of their winter training sessions and discussed how the team is preparing for the second half of the Ukrainian Premier League season. The club also announced that it has signed some new players: Bosnia’s Dejan Popara and Ukraine’s Volodymyr Bilotserkovets.

You may recall that previously GGBET UA broadened its support for Ukrainian football by partnering with FC Dynamo Kyiv. A press conference with the club was held in autumn 2024 and was an important step forward in terms of strengthening the brand’s ties with Ukrainian football.

The post GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv appeared first on European Gaming Industry News.

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