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Eastern Europe

Betano and the Romanian Football Federation extend partnership until 2030

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Betano, Kaizen Gaming’s premium brand, announced the extension of their strategic partnership with the Romanian Football Federation (FRF) until 2030. The announcement represents a major milestone in this partnership and demonstrates Betano’s and FRF’s shared commitment to promoting excellence in sport in Romania.

Over the past two years, Betano and FRF have combined their vision and expertise for the growth of the Cupa Romaniei Betano, one of the most loved football competitions in Romania. The current competition season introduced a new format of the Cup, bringing the game closer to the fans in the stands and at home.

As part of the collaboration, Betano has been actively involved in marketing efforts, working alongside an extensive ecosystem of partners, including FRF, media partners and representatives of the teams that qualified for Cupa Romaniei Betano’s group stage. Their common goal is to develop campaigns that will increase the visibility of the competition and facilitate engaging football fans even more. The latest initiative is the development of the TV and digital show Bate Cupa. This is the first show putting a spotlight on all 24 qualified teams and showcasing the players’ skills in an unconventional and entertaining way.

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Both Betano and FRF are dedicated to delivering even more initiatives to support Romanian football within this year.

“During the past two years, we have shared a common vision with the Romanian Football Federation to take Cupa Romaniei Betano to new heights. The new format of the competition has been a great step down that route. We believe that the enthusiasm and the prestige surrounding Cupa Romaniei Betano will rise even higher. The new multi-year agreement shows the belief we have in this competition and our burning passion for football. At Kaizen Gaming we remain committed to supporting the growth of sports in Romania with integrity and responsibility”, said Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, owner of Betano.

On his part, the President of the FRF, Răzvan Burleanu, commented: “This is a special moment, as it marks the longest extension of a partnership ever recorded by the FRF – a 6-year extension of our collaboration with Betano for the Romanian Cup. This new contract reflects the mutual trust between the Romanian Football Federation and Betano, as well as the recognition of our partnership’s essential contribution to the development and promotion of Romanian football. Together, we aim to take the Betano Romanian Cup to another level and consolidate the position of this competition as one of the most important sports events in our country. Our work with Betano reflects our common commitment to promoting sports values. One of the remarkable achievements of this collaboration is Betano’s sustained effort in marketing projects dedicated to increasing the visibility and popularity of the Betano Romanian Cup”.

Eastern Europe

Conquering Challenges: TotoGaming in Romania – 1 Year in the Market

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On January 16, 2024, TotoGaming, a brand with 20 years of experience in Armenia, entered the Romanian market.

A year later, as the brand reflects on its achievements, it acknowledges that its goal has always been to conquer challenging heights—a philosophy deeply embedded in Toto’s vision: making champion-like decisions and pursuing them relentlessly.

Today, totogaming.ro stands out as one of Romania’s “rising stars” a fact underscored by its shortlisting in the “Rising Star” category at the EGR Europe Awards 2025.

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“What we planned after entering the market was achieved within the first few months, which is a strong indicator of our success,” said TotoGaming CEO Harutyun Vardanyan.

Let’s look through the highlights from TotoGaming’s 1st year in Romania.
The brand launched in Romania with a collaboration featuring global football star Luís Figo. This victory march of partnerships continued with one of Romania’s oldest clubs, CFR Cluj, uniting to embark on a Path to the Glory together.

Added 56 new providers and launched 2,568 new games, including new features like Bet Builder, Quick Bet, Autobet, and Copybet.

Introduced TotoChat, an active platform for users to interact and share their best experiences.

For sports betting enthusiasts, offered:100+ sports, spanning 3,000+ global tournaments and over 1,000 football championships across 150+ countries. Real-time stats, line-ups, and formations for 15,000+ international leagues. A staggering 100,000+ pre-match and 150,000+ live events streamed monthly.

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The contact center achieved remarkable results in customer satisfaction, recording an 81% chat satisfaction rate, surpassing the industry average of 76%.

Totogaming stands out for its impressive payment speed. Statistics reveal that 15.50% of transactions are processed in under a minute, with 77.30% completed within 10 minutes. The brand is dedicated to supporting its customers, offering step-by-step guidance over the phone whenever they face challenges during transactions.

This marks the beginning of a long journey for TotoGaming, and the past year has clearly shown that the brand is determined to achieve every goal it sets for itself.

The post Conquering Challenges: TotoGaming in Romania – 1 Year in the Market appeared first on European Gaming Industry News.

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Eastern Europe

Bogdan Smeu joins CT Interactive as Regional Manager for Romania

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Bogdan Smeu is the new Regional Manager for Romania at CT Interactive. With over 20 years in the gaming and entertainment industry, Bogdan brings a wealth of experience in sales, operations, and customer relationship management.

His strong track record in driving growth and achieving results, combined with his strategic approach to business development, makes him a great fit for this role.

Bogdan’s background includes leadership in sales management, business strategy, and team building, along with a focus on quality standards and budget optimization. His expertise in casino operations and hands-on industry experience further supports his capabilities.

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Holding a degree from the “Henri Coanda” Air Force Academy and a technical background from Technical High School Hidromecanica Brasov, Bogdan’s unique mix of technical and managerial skills has driven his success in complex business environments.

At CT Interactive, he will focus on expanding our presence in Romania and aligning his extensive experience with our mission of providing innovative gaming solutions.

We wish him every success in his new role and look forward to the growth and achievements he will bring to the company.

The post Bogdan Smeu joins CT Interactive as Regional Manager for Romania appeared first on European Gaming Industry News.

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EGT Digital to showcase innovations at BEGE Expo 2024

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At the highly anticipated BEGE Expo 2024, EGT Digital will highlight its diverse portfolio of top-performing products and exciting innovations. Visitors can explore these offerings at booth 4.0 alongside the latest advancements from EGT.

The company’s extensive gaming solutions include popular instant games and its bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, featuring over 120 in-house developed slots. Attendees can experience renowned titles like Burning Goals, Amazons’ Battle, and Sugar Duke, as well as the upcoming 5×6 Fruity Shots. This cocktail-themed game includes multipliers ranging from x2 to x500 and introduces Toppling Reels for enhanced win opportunities.

EGT Digital’s “all-in-one” betting platform X-Nave will also be on display with its four modular solutions: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway.

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The Sport Product will debut its Customizable Tournament Page, designed to ensure effortless navigation and a personalized betting experience.

The Gaming Aggregator, offering over 12,000 titles, will present features like the Buy Bonus, Hot and Cold games category with live RTP insights, and tools for personalized content such as the Recommendation Engine and Casino as Widget.

The CRM Engine will showcase advanced player segmentation and AI/ML-driven tools for tailored game suggestions.

The Payment Gateway will emphasize its secure, player-focused design with options like deposit repeat, bonus selection, and two-factor authentication.

“We are delighted to participate in BEGE Expo once again,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “During this 15th edition we will showcase a solid dose of innovations, sure to impress clients and partners in the region. We are also looking forward to the BEGE Awards, where EGT Digital is a finalist in numerous categories.”

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EGT Digital’s commitment to innovation and excellence continues to position the company among the leaders in the iGaming industry​​​.

The post EGT Digital to showcase innovations at BEGE Expo 2024 appeared first on European Gaming Industry News.

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