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Eastern Europe

Hacksaw Gaming Goes Live with MaxBet Romania

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Leading online casino supplier Hacksaw Gaming is delighted to announce a link-up with MaxBet Romania aimed at expanding its presence in the competitive Romanian market. The agreement sees the studio’s award-winning content suite including smash hit slot titles Wanted Dead or a Wild, Dork Unit, and Hand of Anubis, integrated into the operator’s Romanian-facing digital platform.

Hacksaw Gaming has enjoyed meteoric growth since launching its first Scratchcard title in 2019 and its games are now offered in over 20 regulated markets via deals with hundreds of casino operator brands.

Just recently, the full-service iGaming company toasted double success as it was crowned ‘Slot Supplier Rising Star’ at the prestigious EGR B2B Awards, weeks after receiving the 2023 CasinoBeats ‘Outperforming Game Studio of the Year – Medium’ trophy sponsored by SlotCatalog.

Speaking on the partnership, Hacksaw Gaming’s CCO, Gabrielle Star, said: “This news represents another leap forward as we look to bolster our standing in regulated markets.

“Romanian players have already demonstrated a thirst for our extensive portfolio of games, and we’re delighted to reach an even broader audience through this deal with a leading player in MaxBet.”

“It is a joy and pride to welcome Hacksaw in our gaming portofolio. With the goal of offering MaxBet.ro players an experience at another level, the Hacksaw slots will provide a unique experience 24/7. And there is plenty more to follow in this partnership,” said Alexandru Ghiurcau, Marketing Manager of MaxBet Romania.

Eastern Europe

Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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Africa

QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe

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Leading distributor for emerging markets announces the appointment of its new business lead to drive African sales

QTech Games, the leading game aggregator for all emerging markets, has appointed Ekaterina Mayorova to the new role of Sales & Account Manager for Africa & Eastern Europe, as it bids to consolidate its existing presence across Europe and, in particular, drive new revenue streams across Africa’s evolving landscape.

Ekaterina arrives at QTech Games after successful stints at Trustly and, most recently, PandaScore where she respectively proved herself in both account management and senior business development roles. Now Ekaterina brings those talents to bear at the industry’s leading aggregator for developing markets, where she will be responsible for managing QTech’s existing partners in Africa and Eastern Europe – spearheading that progressive expansion into Africa’s diverse patchwork quilt of territories.

QTech Games CEO, Philip Doftvik, said: “We’re delighted to now have Ekaterina at QTech Games where she has hit the ground running and proved herself a quick study. Her extensive experience and network in our targeted territories is already serving us well, especially as we broaden our existing influence across Africa.

“She’ll be a true asset to both QTech and all our clients, as we grow in Africa to make it a substantial part of our total revenue mix. We have high growth hopes for the region in the coming years and we want to dominate by building a strong brand in the region.”

Ekaterina Mayorova added: “I’m thrilled to be underway at QTech Games, a company with the most customizable content suite and focus on emerging markets. Beyond that, I’ve already found a cohesive and collaborative structure with an organisational culture to match – I think the team is fantastic!

“Having worked across iGaming, esports, and fintech, I’m thrilled to take on this new opportunity—bringing innovative gaming solutions to some of the most dynamic and fast-growing markets. Africa holds a special place in my career journey, and I’m looking forward to deepening partnerships, driving growth, and collaborating with forward-thinking operators and platforms in the region.”

QTech Hybrid – join Ekaterina and the team in Ghana to find out more!
QTech Hybrid will next be showcased at the upcoming SBWA+ show in Ghana in August, where QTech Games delegates will be on site to unpack its breakout technology and salient applications for joining up the retail and digital-mobile experience.

QTech Hybrid is a software service that joins up QTech Games’ AI-powered casino lobby (a leading game-personalisation engine known as QTech Play) to a land-based (retail) management system and a state-of-the-art integrated AMS (Agent Management System) to manage both retail outlets and agents. This allows operators to scale their brick-and-mortar operation online. QTech Hybrid simplifies transactions by enabling deposits, withdrawals, and gameplay while allowing access to players both in-store and on personal devices.

For the player, the net result is that they can now enjoy all the games from the comfort of their own home, or on the move. For the operator, there is no need for expensive terminals, as QTech Hybrid runs on cost-effective computers/tablets. In short, it’s ideal for operators looking to extend their reach across multiple platforms, providing the flexibility to operate both land-based and online through the AMS.

The post QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe appeared first on European Gaming Industry News.

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Eastern Europe

GGBET UA became the title sponsor of FC Dynamo Kyiv

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The partnership was announced on 25 June at the Dynamo 3.0 media event held in Kyiv, Ukraine. GG.BET is the first betting brand in the club’s history to be given title sponsor status. 

Kyiv was the venue of a press conference with the leadership of UPL team FC Dynamo, who were celebrating another special occasion: 30 titles in the club’s history. CEO Dmytro Brif, team captain Vitaliy Buyalskyi, and midfielders Oleksandr Karavayev and Andriy Yarmolenko spoke about their journey to this latest achievement and future plans for the football club.

At the event, they presented a new title sponsor: the GGBET UA will be a partner of FC Dynamo Kyiv for three years. Plans include continuing to bring the fans and the team closer together, opening up new sides of Dynamo to supporters through joint projects, custom content, and special offers.

During the announcement, GGBET UA CEO Sergii Mishchenko revealed the symbolism of the name: “Dynamo 3.0 isn’t just about the thirty titles, although of course this is a momentous and historic event. It’s also about a new era for Dynamo and GGBET UA. It’s a totally new level of collaboration, with a status that no betting company has ever been awarded by the Kyiv club, and involving lots of time and possibilities for carrying out special projects. For us, this is an opportunity to work even more closely with football fans, to increase brand awareness, and to achieve both our own business objectives and those we can work towards with the club. So, I’m confident that during three years of collaboration, we’ll be able to impress both our users and Dynamo fans”.

”Keeping the bar high and working with the best – that’s the dream of every club. This is a very inspiring period for Dynamo. We have thirty incredible successes under our belt. We’re entering the new season as reigning champions. We’re being supported by a partner who can significantly boost our media presence and help us to organize a range of activities that will surprise even the most demanding football fans. We’ll do everything we can to make sure that this season, the quality of our football and the ideas we embody with GGBET UA shine as brightly as the stars on our new emblem,” commented FC Dynamo’s CEO Dmytro Brif.

Previously, GGBET UA had been the official sponsor of FC Dynamo Kyiv for European cup matches, as well as the sponsor of its winter training camp in Turkey.

The post GGBET UA became the title sponsor of FC Dynamo Kyiv appeared first on European Gaming Industry News.

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