Eastern Europe
BETER Live cuts ribbon on two new studios in Romania
Fast-growing live casino content provider opens state-of-the-art facilities to meet operator demand for its games
BETER Live, the next-generation live casino content provider for top operators in markets around the world, has opened two new studios in Romania: European and Indian style — as demand for its games continues to grow at an incredible pace.
BETER Live’s Romania studios really are state of the art and have been designed to provide a sophisticated, stylish and relaxed environment for players to enjoy. The BETER Live team has ensured customers in the new studios can find the tables that best suit their tastes. From classic tables with a cinematic atmosphere of a land-based casino to darker tables with LED lighting to create a sportier atmosphere and ending with more modern style tables for the younger generation.
All BETER Live studios have a common identity and are united by a corporate code. That’s why you can find a signature mint colour in the design of each table, and the European studio in Romania is no exception. This ensures games are instantly recognisable as being produced by BETER Live, with a growing number of players now seeking out the provider’s titles in operator game lobbies.
The European studio combines classic design with a modern approach. The floral patterns behind the glass add a tropical vibe and enhance the atmosphere of relaxation for a comfortable pastime.
The second studio in Romania was an Indian-style studio with traditional Asian games. To create the studio, the team consulted with local designers to reflect the Eastern region’s cultural traditions.
As well as its market-leading studios, BETER Live has quickly earned a reputation for the quality of its dealers. Each is trained to the highest possible standard and knows how to deliver a good quality experience to players and make them feel special at all times.
Anna Vikmane, Director at BETER Live, said: “I’m proud of our teams’ achievements and our business growth which allowed us to open already 2nd studio in a completely new location during the first year of operations.
These are only the first steps, and we have no intention of slowing down regarding our expansion into new locations. We also pay special attention to dedicated tables and studios that meet our partners’ requirements.”
Gal Ehrlich, CEO of BETER, added that the emergence of new BETER Live studios is a strong indicator of where the company is heading: “We’re constantly on the hunt for new opportunities to offer our customers the best experience possible and to bring them a superior-quality product that will not only dazzle with its stylish design, but also impress with its technical capabilities.”
Conferences in Europe
Altenar Steps in as General Sponsor of EEGS 2025

The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.
Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.
Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.
Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.
As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.
Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.
Check the available sponsorship options here.
The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.
Balkan's
BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.
At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.
“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”
Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”
In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.
Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.
With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.
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Compliance Updates
Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries

Ukraine has created a new agency named “PlayCity” to control state policy in the field of gambling and lotteries.
The work of “PlayCity” will be coordinated by the Cabinet of Ministers through the Deputy Prime Minister for Innovation, Development of Education, Science and Technology — Minister of Digital Transformation Mykhailo Fedorov.
In 2025, the agency will be financed within the budget of the liquidated Gambling Commission (CRGL).
In December 2024, the parliament decided to liquidate CRGL and transfer gambling regulation functions to the Ministry of Digital Economy. It was decided to automate licenses to remove the human factor from the process and reduce corruption.
The post Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries appeared first on European Gaming Industry News.
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