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Eastern Europe

Superbet Group announces a strategic partnership with OKTO to provide omnichannel digital payment experiences

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Superbet Group, the leading sports betting operator in Romania and one of the fastest growing betting companies in Central and Eastern Europe, announces a strategic partnership with OKTO, adopting the omnichannel payment technology of the fintech provider.

The unified payment platform has been activated in Superbet’s retail and online channels, creating digital payment experiences across multiple touchpoints for Superbet customers. In particular, the OKTO.WALLET solution is now available in all Self-Service Betting Terminals of the Superbet network, across over 1,000 points of sale nationwide, while the cashless solution will be extended in Electronic Gaming Machines supporting the group’s digitalization strategy to enable a safe, secure, and convenient experience via an advanced digital payment service.

Ciprian Lazăr, Director for Romania Retail & Multichannel Operations at Superbet Group expresses the importance of the partnership: “We are a company with global growth ambitions that pays close attention to its customers’ demands but also to the latest technological developments. OKTO is widely recognized as the market-leading digital payment provider. It offers complementary solutions to Superbet’s digital strategy that are in line with the group’s efforts on responsible gaming and compliance with all legal provisions imposed by market regulators in countries where our group and its brands are active.”

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In addition, Superbet online gets quick and easy access to the OKTO.CASH e-Voucher cash payments solution via the integration of the OKTO unified platform with Nuvei’s alternative payment methods (APMs). iGaming customers of Superbet are now able to load their iGaming account with cash in a convenient, streamlined, zero-hassle way, using OKTO’s collaborating network of over 25,000 points-of-sale in Romania.

Luca Giancola, Head of Antifraud, Payments & Risk Payments at Superbet Group, focuses on the benefits of alternative payment methods: “Innovation is in our DNA, and it is important to work with solutions that are coming from people who understand the intricacies of the gaming industry and who use advanced technology to deliver the very best payment solutions to our customers.

Our strategy is in line with the one of OKTO and there is a shared commitment to invest in the delivery of the best possible experience at every stage and channel of the customer journey.”

In turn, Simon Dorsen, OKTO’s Chief Commercial Officer, states: “Our partnership with Superbet is fully aligned with our mission not only to digitalize the physical payment experience as demanded by modern consumers, but also to provide users with the ability to transact across several touchpoints and channels seamlessly, in a secure manner via a unified payment experience.”

Referring to this new partnership, which satisfies both the compliance as well as the safer gaming requirements of industry regulators, Dorsen also acknowledges that it represents a powerful endorsement from a brand whose vision is being backed by one of the world’s largest private equity funds, Blackstone Group.

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“OKTO is both proud and delighted to be partnering with the Superbet brand, which is among the most technologically advanced and ambitious sports betting operators in Europe. Also, Romania is a strategic market for our company, and we seek to continue investing in our local presence” adds OKTO’s commercial business leader.

In 2019, with the entry of the American investment fund Blackstone into the shareholding of the Superbet group, technology has become a vector of exponential growth for the Romanian company which aims to access international markets that have a strong regulatory framework for the betting & gaming industry.

Overall, the partnership between Superbet Group and OKTO represents a firm confirmation of the digitalization strategy, which will cover all areas of the business, and an important step in the creation of an omnichannel model that will continue to offer clients a unique, high-quality experience, both in retail and digital.

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EGT Digital to showcase innovations at BEGE Expo 2024

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At the highly anticipated BEGE Expo 2024, EGT Digital will highlight its diverse portfolio of top-performing products and exciting innovations. Visitors can explore these offerings at booth 4.0 alongside the latest advancements from EGT.

The company’s extensive gaming solutions include popular instant games and its bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, featuring over 120 in-house developed slots. Attendees can experience renowned titles like Burning Goals, Amazons’ Battle, and Sugar Duke, as well as the upcoming 5×6 Fruity Shots. This cocktail-themed game includes multipliers ranging from x2 to x500 and introduces Toppling Reels for enhanced win opportunities.

EGT Digital’s “all-in-one” betting platform X-Nave will also be on display with its four modular solutions: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway.

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The Sport Product will debut its Customizable Tournament Page, designed to ensure effortless navigation and a personalized betting experience.

The Gaming Aggregator, offering over 12,000 titles, will present features like the Buy Bonus, Hot and Cold games category with live RTP insights, and tools for personalized content such as the Recommendation Engine and Casino as Widget.

The CRM Engine will showcase advanced player segmentation and AI/ML-driven tools for tailored game suggestions.

The Payment Gateway will emphasize its secure, player-focused design with options like deposit repeat, bonus selection, and two-factor authentication.

“We are delighted to participate in BEGE Expo once again,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “During this 15th edition we will showcase a solid dose of innovations, sure to impress clients and partners in the region. We are also looking forward to the BEGE Awards, where EGT Digital is a finalist in numerous categories.”

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EGT Digital’s commitment to innovation and excellence continues to position the company among the leaders in the iGaming industry​​​.

The post EGT Digital to showcase innovations at BEGE Expo 2024 appeared first on European Gaming Industry News.

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BEGE celebrates 15 years as Eastern Europe’s premier gaming expo

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The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.

Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.

Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.

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For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.

As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.

A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.

BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.

The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.

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Eastern Europe

TotoGaming partners with CFR CLUJ

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Champions Unite to Walk the Path to Perfection Together

TotoGaming, which entered the Romanian market in January 2024, has announced a partnership with CFR Cluj, the eight-time Romanian football champions. This agreement will span two competitive seasons, starting with the 2024/25 season.

The goal? To create even more spectacular, inspiring football.

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This is not TotoGaming’s first collaboration with football clubs; the brand, with a 20-year history in Armenia, has sponsored five Armenian football clubs. However, this marks its first partnership in Romanian sports.

“This collaboration was anticipated. Supporting the development of sports and promoting a healthy lifestyle have been core principles of TotoGaming from the beginning. CFR Cluj exemplifies these championship values. The club, with its 100-year history, knows what it takes to become a champion,” said Harutyun Vardanyan, CEO of TotoGaming.

CFR Cluj and TotoGaming have the same destination: both in sports and in life, each day begins with a champion’s commitment to embrace challenges and pursue victory.

The post TotoGaming partners with CFR CLUJ appeared first on European Gaming Industry News.

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