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Week 50/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
ELA Games is proud to announce its latest release, Flame Fruits Frenzy. This new title is a fresh and modern take on classic fruit slot machines found in pubs and casinos across the world. The studio emphasises the importance of art and design with this new 5-reel, 3-row game with enticing animations and eye-catching graphics. Flame Fruits Frenzy’s core gameplay is simple, featuring 5 paylines, with players taking home the highest win per line. Scatter symbols add to the excitement, offering a payout whenever they land on the reels.
GAMOMAT has released its fruity hit, Juicy Joker. This vibrant title sits within a 3×3 framework and offers players a classic fruity experience with radiant traditional fruit, bar, and bell symbols. A refreshing twist on the reels comes from the star of the show, the Joker – which serves as a Wild symbol that – if shown – substitutes for all symbols.
Think you can handle the heat of some super-hot Wasabi? Then Silverback Gaming’s latest slot, Wasabi Wilds, is just the game for you. Players come face to face with an expert sushi chef whose delectable delights pack a flavoursome punch thanks to plenty of glowing green wasabi. Players take a seat at the chef’s table and watch as the magic of consecutive cluster explosions unravels a world of tasty treats and rewards.
Evoplay has launched Hot Triple Sevens Hold and Win, the latest addition to its popular flaming sevens series. The game features a traditional 5×3 reel layout enhanced with dynamic visuals and a light board that tracks every win, creating an interactive and visually appealing experience. Its standout Bonus Game, triggered by six or more Bonus symbols, allows players to win four jackpots, including the Grand Jackpot worth 3,000x the bet.
Red Rake Gaming is pleased to announce the launch of Million Christmas 2, the latest Christmas-themed release to bring big wins and magic to players all over the world. With a series of innovative features and a very Christmassy feel, Million Christmas 2 promises to bring fun and happiness throughout the holiday season. The greatest new feature of Million Christmas 2 is the “Santa’s Gifts & Wins Minigame,” triggered when players obtain three or more Santa’s Bag symbols.
Thunderkick has launched Ways of Athena, a Greek mythology-themed title where matching mystery symbols reveal up to 43,923 ways to win. The goddess of wisdom and warfare reigns supreme in the 3×5 slot, where helmets, shields, amphoras, and lyres line the reels. Matching mystery symbols land on reels two to five and enhance base game action, transforming into double symbols and mirroring an icon on reel one to increase the number of pay ways and boost wins.
Push Gaming’s latest release, 10 Flaming Bisons, brings the American Frontier to life, featuring the provider’s innovative Push-up mechanic and thrilling jackpots that enhance excitement. Played initially across 5×3 reels, various native American characters must form a matched combination across 20 paylines to award a win.
Amusnet has released Extra Crown Deluxe, a new addition to its online casino portfolio. This online video slot will take players to a world of art-inspired luxury, where every spin is a masterpiece. The game features 5 reels and 20 fixed paylines hosting 11 symbols – an abundance of fruits, bells and sevens.
Burgers, because who doesn’t love them? In Big Time Gaming’s latest slot creation, players are invited for a tasty treat as they fire up the reels on the 4×4 gameboard in search of multiplier-boosted wins amongst the patties and buns. The game is set against a Route 66 backdrop with a classic burger joint to the left-hand side of the reels. Visually striking, packed with flavour and innovation, Burgers is set to satisfy your hunger for big wins and bigger thrills.
Reel Reindeer, a seasonal entry into the Reel franchise and right in time for the Christmas holidays, featuring the red-nosed character himself. This 25 payline game offers an insane Free Spins round where all winnings are multiplied by 50x and expanding wilds activate on the reels. Plus, the game also offers a Hold & Win round where filling the reels will trigger the top payout of 10,000x. That is quite the Christmas treat!
Play’n GO invites players to join an adorable crew of canines in Hot Dog Heist, a 5×3 slot with 40 paylines. Set against the charming backdrop of suburban BBQs, this fun-filled adventure delivers sizzling gameplay and delectable rewards. Hot Dog Heist takes players to a sunny, picture-perfect neighbourhood where a pack of mischievous dogs has its eyes set on a delicious prize – hot dogs fresh off the grill.
Players can adventure deep into the heart of the ancient Aztec empire when they spin the reels on Stakelogic’s latest title, Fire and Gold Cluster Breaker. Each exciting spin presents the chance to trigger explosive bonuses and reward monumental wins, with players able to win up to 10,000x their stakes. This captivating slot uses a 5×4 game grid with a cluster-pay system, with the game granting players wins when they hit clusters of five or more on the grid.
Relax Gaming, the iGaming aggregator and provider of unique content, has launched The Great Pigsby Dream Drop, a jackpot infused take on the much-loved classic. The game preserves the elegance and charm of the 1930s-inspired original while adding the Dream Drop Jackpot, giving players the chance to win one of five progressive jackpots: Rapid, Midi, Maxi, Major, or Mega. At the core of the experience is the Dream Drop feature, which triggers randomly and transports players into a jackpot bonus round.
For this festive season, Booming Games is bringing a little bit of warmth this winter with the brand-new Burning Classics: Royal Edition. The Burning Classics series has proved to be a firm favourite among online casino players, and the latest instalment, the Royal Edition, is undoubtedly going to follow suit. As with its predecessors, this 5×3 reel, 20-payline slot is filled with fruit – which are joined this time around by three high-paying, colorful crowns. All pay symbols land stacked in classic slot game fashion.
The post Week 50/2024 slot games releases appeared first on European Gaming Industry News.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
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AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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