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Week 42/2023 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
When they’re not creating something totally new – Nolimit City are known to take established slot concepts and twist them into their very own concoction – cracking the thick ice of the world of slots and paving the way for innovative success. Their latest release, Ugliest Catch, is no different. Following on from Space Donkey, a game that immersed players in an old-school arcade battle slot – The provider is now set to take on the fishing genre; with Nolimit proclaiming “ We’re heading to the dirty and slimy depths of a lake plagued by years of illegal and toxic dumping – in search of the Ugliest Catch.” – alluding to the tongue in cheek theme which showcases their signature humorous touch.
Habanero throws a candy-filled celebration that offers sweet rewards in its new title, Slime Party. Immersing players in a land of lollipops and icing-topped mountains, the game introduces players to the slime Angel, Devil and Wizard party guests who make up the high-paying symbols across the slot’s 5×4 reels. Candy Cane Wilds can also appear on the board which not only helps to form matching combinations but can also come with a multiplier value attached.
Jack Potter, the intrepid hero who takes players on the most incredible big-win adventures, has returned for the latest instalment of Apparat Gaming’s popular “Book Of” series. Jack Potter & The Book of Nubia whisks players away on an exhilarating journey to Ancient Egypt where they join the renowned British archaeologist and explorer on his quest to discover the hidden treasures of the mysterious Nubian Pharaoh Princess.
Thunderkick is inviting players on a hair-raising journey across sinister seas in its latest release, Bones & Bounty. Set upon a ghostly pirate ship with the captain at the wheel, players must make matching combinations of symbols such as compasses, telescopes and pirates across a 6×4 grid to be awarded a win. Wilds can land on any spin during the base game, with Stacked Respin Wilds occupying up to four positions on a reel. These Wilds lock into place, triggering a respin and collecting any Scatters that land in a bonus meter.
Yggdrasil and 4ThePlayer have 3 Lucky Witches, a spellbinding adventure containing a thrilling wheel feature. The game’s Witches’ Wheel can conjure cash prizes, Win Spins, or Mega Picks, while landing on a mystery space will enable players to choose which feature they want to win. Three or more pumpkin bonus scatters trigger the wheel that has five levels of rewards for players to progress through, with the max price being 5,000x the bet.
How much is that diamond in the window? The Ruff Crew are the right team to find out! Play’n GO’s latest online slot sees a ragtag posse of pups plan the ultimate heist to steal Fat Cat’s diamond stash in Ruff Heist. Team up with Archie, T-Bone, and Badge as they plot and execute the perfect diamond heist, stealing from the rich Fat Cat and giving to their paws. Spin the 5×3 reels to create winning combinations and unlock the doors to some great potential wins.
Head out to the Great American Plains, where the bison are wild, the coins are golden, and the wins are big in the newly launched Wild Wild Bison from Stakelogic. In this highly volatile and action-packed slot, players begin the game with 2,304 ways to win, only for the reels to increase when 2 Wild symbols land, allowing the game to offer an enhanced 5,625 ways to win.
The scariest night of the year is approaching and Triple Cherry has prepared a unique experience for all slot machine lovers. Experience the scariest night of the year in a haunted mansion where you can participate in trick-or-treating. Visit their pumpkin patch to win big and sweet prizes or add skulls in the Free Spins phase to get an even bigger prize. Halloween Mansion is a slot machine where each spin of the 5 reels and 3 rows will give you the opportunity to unravel the creepiest secrets.
Cha-ching, cha-ching. This is the sound players will hear when they cash in with the latest slot from in-demand provider, Booming Games. Money Inc takes players on a quest for riches that includes Free Spins and Multipliers. This classic slot is set across three reels and three rows and is packed with a wealth of bonus features that will help players amass their fortune. Players join Mr Money who is ready to shower them with riches, from fancy cars to bars of gold.
Spinomenal is getting into the Halloween spirit with the release of its brand new title, Book of SpinOween. This 6×3 slot carries 10 eerie paylines, draws players straight into a ghostly realm heightened by a bone-chilling soundtrack. The reels come alive, not just with standard symbols, but with spooky medium symbols – carved jack-o’-lanterns, sinister skulls, mysterious potions, and wicked witches’ hats.
Wazdan, is gearing up for the Halloween season with Los Muertos™ II, the long-awaited sequel to the spooky 2018 original. The new release once again merges the old-school feel of land-based slot machines with a popular Halloween theme, showcasing the brilliance and diversity of Mexico’s Dia de los Muertos. Los Muertos™ II is set upon a 3×3 grid, with skull and card symbols needing to make winning combinations across 5 paylines to award a win.
Playson, has launched Fire Coins: Hold and Win, a flaming hot slot that exhibits Sticky Bonus symbols to elevate the win potential for players. In this 3×3 title, players are greeted by slick gameplay and the classic Hold and Win mechanic, with the Sticky Bonus symbols the game’s focal point. These Bonus symbols assist players within the main game, potentially sticking to the reels for three spins and activating the Fire Coin Feature and the Bonus Game.
Pragmatic Play, will be carving out exciting gameplay in its latest spooky slot Infective Wild™. Boasting a timely Halloween theme, the symbols of this release are represented by black cats, ravens and more foreshadowing icons. These must form a matched combination across the title’s 40 paylines to award a win. Wilds can be substituted for any base game symbols — offering up a treat for the chance of extra wins.
The misty, moonlit streets of Victorian London play host to howling werewolves in Blueprint Gaming’s latest slot launch Full Moon Fever. Just in time for Halloween, this feature-rich addition to the studio’s Q4 games roadmap offers undiscovered riches when the full moon rises. Flickering streetlamps provide an eery glow to the game board, accompanied by an atmospheric soundtrack of clock strikes and howls to provide an immersive gameplay experience for players.
Players have the opportunity to experience the mystical allure of the afterlife in Destino das Almas, the latest slot release from up-and-coming Swedish games developer Gaming Corps. Destino das Almas is a five-reel video slot, giving players the chance to spin the reels and unlock the captivating world of Day of the Dead. The game features Random Wilds in the main game and an innovative Bingo Bonus that is awarded via three Scatters, as players find out if fate will grant them eternal riches.
Latest ‘Powered by OneTouch’ slot Tonatiuh’s Legacy serves up impressive features and 1,125 ways to win, with the popular Aztec theme set to appeal to a wide audience. The release features an array of wilds, win multipliers and free spins, with major rewards on offer the deeper the game’s secrets are explored. The base game’s distinctive 3x5x5x5x3 board hosts Gold High-Paying Symbols in the middle three reels, and when they align to create a winning combination, they turn into Wilds on the next spin.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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