The global company offering a wide range of iGaming products becomes Rossoneri’s Official Regional Betting Partner in Europe

AC Milan is delighted to announce a new partnership with Boomerang, which will see the company become the Official Regional Betting Partner of the Rossoneri in Europe.

Boomerang, a global company founded in 2021, has rapidly established a strong worldwide presence. Its portfolio features a diverse range of sports betting products, including the flagship brand – Boomerang Sportsbook. The company has demonstrated a commitment to innovation and customer satisfaction, underscored by numerous industry awards.

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This partnership represents a significant milestone for both AC Milan and Boomerang. Both organizations are dedicated to building solid brand credibility and creating an innovative, long-term vision. Boomerang’s rapid growth and dynamic approach align perfectly with AC Milan’s commitment to excellence, strategic global growth, and fan engagement.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “We are excited to team up with Boomerang, as this partnership holds great value for our fans. Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports. By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe.”

Ivan Kraynov, Co-Founder of Boomerang, added: “We are incredibly excited to become the Official Regional Betting Partner of AC Milan. This collaboration with the Rossoneri marks a significant milestone for Boomerang. We join forces with the team with which we share our commitment to winning, bravery, and innovation. Together, we’ll strive to drive sports trends and deliver an exclusive experience to fans, partners, and users.”

We are thrilled to announce a new partnership with the swiftly up and coming Spelet.lv, launching Hacksaw’s expansive portfolio of top-tier games on the Spelet.lv platform.

Popular Hacksaw Gaming titles, including Wanted Dead or a Wild, Le Bandit, R.I.P City, and Chaos Crew, are known for their unique user experiences and have captivated players globally. These titles, along with the full portfolio of slots and Dare2Win™ games, are now proudly featured in the dedicated Hacksaw tab on Spelet.lv’s platform. This exciting addition is set to captivate Spelet.lv users across Latvia!

Founded as a trusted online casino and sportsbook, Spelet.lv has been at the forefront of delivering exceptional gaming experiences. Since its establishment, it has continually pushed the boundaries and embraced emerging technologies.

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Spelet.lv expressed their enthusiasm about the launch: “Exciting News! We’re thrilled to announce a dynamic collaboration between Hacksaw Gaming and Spelet.lv! Get ready to elevate your gaming experience as we introduce Hacksaw’s innovative and immersive games to the Spelet.lv platform. Together, we’re not just launching games, we’re shaping the future of online gaming, one thrilling experience at a time. Players can look forward to a diverse selection of Hacksaw titles, ranging from thrilling scratch cards to engaging slots, all seamlessly integrated into the Spelet.lv experience. Whether you’re a seasoned gamer or new to the scene, there’s something for everyone to enjoy.”

Marcus Cordes, CEO of Hacksaw Gaming, also shares Spelet.lv’s outlook on this new beginning. “Another strong collaboration under our belts, driving our mission to revolutionise the industry and deliver innovative gaming experiences!”

Huddle, the provider of industry-leading pricing and unparalleled uptime for core, derivative, micro and player prop markets, will provide its products to Sportradar to enhance the global technology company’s odds offering to the downstream sports betting market.

Huddle will seamlessly distribute its Player-Props and Micro Betting product via the Sportradar Unified Odds Feed, offering unique access to in-play betting for global sportsbooks and their customers. Sportradar’s Unified Odds Feed unites different XML feeds that once required multiple integrations. The solution provides harmonised sports betting data, simplified integration and accelerated data transmission to increase efficiency and flexibility in trading.

Huddle’s Player Props provide unparalleled uptime for in-play betting, precise pricing based on player performance metrics, and a variety of betting opportunities covering every aspect of the game.

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Huddle’s Micro-Markets revolutionise sports betting by empowering fans to bet on precise game moments in seconds. Automation and machine learning drive accurate pricing and seamless user experiences, while in-house models ensure scalability to meet growing demands promptly.

Huddle’s collaboration with Sportradar underscores its dedication to revolutionising the sports betting landscape. By harnessing the power of cutting-edge technology and strategic partnerships, Huddle continues to set new standards in delivering their products.

“Huddle is incredibly excited about our distribution deal with Sportradar, a move that highlights our commitment to revolutionizing the sports betting market. By integrating our state-of-the-art Player Props and Micro-Markets into Sportradar’s Unified Odds Feed, we provide their clients with instant access to our cutting-edge betting solutions. This collaboration eliminates the need for any development work from Sportradar’s customers, delivering enhanced performance and a seamless betting experience. Together, we are shaping the future of in-play sports betting,” Dylan Mitchard, VP of Business Development at Huddle, said.