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Week 21/2023 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Silverback Gaming is taking players back to the neon lights and bouncing beats of the 80s in Beverly Wilds, the latest slot to leave its production line. Players find themselves in Los Angeles where they begin their route through extravagance, excess and crime to potentially big wins. Beverly Wilds is set across five reels and three rows with 20 paylines active.
The age of chivalry is alive and well in REEVO’s latest slot, Le Bo$$u: Richesse Royale where players fight for freedom, justice and the chance to walk away with a fortune. Released on 24 May and set during the time of the French revolution when keeping your head was essential, Le Bo$$su: Richesse Royale, is a 5×3, 50 payline, 95.5% RTP, medium volatility game with a revolutionary theme centred around one of France’s greatest ever swordsmen.
Relax Gaming, the renowned iGaming aggregator and provider of unique content, transports players to New York City in search of big wins with fierce felines in its latest Dream Drop game. This title takes inspiration from Relax Gaming’s award-winning 2021 hit, Top Dawg$, and can see players win up to 5,000x their bet as street-smart cats take centre stage on the streets of Brooklyn.
Yggdrasil, the leading iGaming publisher, has freshened up its offering with the flavourful new title, Fruit Combinator™ from YG Masters partner ReelPlay. The 6×5 tumbling reels slot sees three symbol rows initially dropped into the six columns. Uniquely to ReelPlay’s Combinator™ series innovation, in any winning combination the losing symbols are removed, the winners held and new symbols are dropped from above.
Spinomenal is sure to have slots fans going wild with its brand new release, Wolf Fang – Spear of Fire. Set deep in the jungle, this title welcomes players into the wild for an epic adventure amongst the fauna and prehistoric temples. A raw and energetic soundtrack evokes a sense of mystery and excitement on the reels. Joining players on this journey are an array of animals including an eagle, leopard, snake, gorilla and of course the famous Wolf Fang.
Inspired Entertainment, is pleased to announce the release of its player popular Big Fishing Fortune slot to the Cat C market. It has everything the proven Big Fish Fortune B3 slot has, plus more! From its fishing-themed game symbols to its innovative BIG Free Spins bonus mechanic where players can cast their hook to reel in big wins, this slot promises the same level of excitement as its predecessor – even more so with its new gamble feature.
After smashing expectations with its previous release, Disturbed, Nolimit City is now set to take on the underworld of mobsters. The provider has had success with fast-paced collector slots such as the mega hit Fire in the Hole and, more recently, Pearl Harbor. Its latest offering, Whacked!, will no doubt be right up there for players looking for that sweet Nolimit City thrill. Whacked takes players right into the blazing hot desert at the mercy of a gang of suited-up mobsters.
Wazdan, has released its latest state-of-the-art game 12 Coins™. Acting as a successor to last year’s standout 9 Coins™ series, the game amplifies familiar features found in the original game with the inclusion of new and innovative in-game mechanics. Boasting a highly lucrative Grand Jackpot, the Hold the Jackpot feature offers even more opportunity for wins in 12 Coins™ and can reward users by up to 750x a player’s bet.
Pragmatic Play, unearths glistening gems containing secret multipliers in its latest release Jewel Rush. Set across 7×7 reels, symbols consisting of diamonds, emeralds, amber, rubies, opals, and topaz fill the board, with matching combinations of five or more needed to secure a win. Winning symbols are removed from play, triggering a cascade of new ones to take their place, with this process continuing until there are no more matching symbols left on the board.
The Free Reelin’ Joker takes centre stage once again in Play’n GO’s new expanding online slot, Free Reelin’ Joker 1000. Adding on to their highly successful Joker series, Play’n GO offers this brand new and unique online slot which provides players with straightforward yet enjoyable gameplay, allowing players of all experience levels to jump in and have some fun.
Players need to make sure they have purchased their tickets for the big win money train that is set to depart following the release of Money Track 2 from Stakelogic. This is the sequel to the run-away success original and promises even more action-packed slot play with a max win potential of 50,000x. Yes, that’s right, 50,000x.
One of Blueprint Gaming’s most loved characters has swung in to make a return to winning ways with a jungle full of features and chances to scoop big jackpots in King Kong Cash Go Bananas Jackpot King™. The trademark bold colours and symbols of the jungle are vibrantly displayed on the 3×5 reels and these are paired with the gentle and joyous soundtrack as players attempt to land matching symbols to rack up the wins.
AvatarUX has rolled out a feature-rich feline hit in latest launch Kitty POPpins™. The cat-filled title takes place on a 5×5 grid, that pays both ways, and cascading reels. It is the latest game to feature an enhanced version of the Multipop™ mechanic, which spawns random multipliers at the beginning of every spin. When symbols form a winning combination, each symbol pops and is replaced by a new one, with an additional +1x multiplier.
Playson, the fast-growing digital entertainment supplier, has gone live with Buffalo Power 2, a captivating sequel to one of the company’s most successful Hold and Win titles that includes several new features to experience. The highly anticipated release transports players back to the Arizona wilderness, with the Buffalo Extra Bonus one of many compelling additions to an already established game series.
Gaming Realms, is transporting players to the Wild West with the launch of Slingo Money Train, its interpretation of a fan-favourite title. The game’s release follows a licensing agreement last year with Relax Gaming and is played across 5×5 reels. In the slot, every Slingo created progresses players up an incrementally increasing prize ladder. Wilds and super wilds aid in the formation of Slingos and free spins can be landed to provide additional opportunities to create a winning line.
Yggdrasil and 4ThePlayer are set to spin down the River Nile in their latest release, 4 Fantastic Fish in Egypt. The game is a sequel to the top performing 4 Fantastic Fish, with the provider marrying two player favourite themes–Egypt and Fishing. Boasting 4,096 ways to win and 4ThePlayer’s Money Ways™ mechanic where Fish can land on any reel, awarding cash prizes from 0.1x right up to 50x.
The first Samurai Studio’s game launched via the SwinttStudios platform sees players rumble in the jungle with flash cash prizes, re-spins and max wins of up to 9,016x. With the innovative SwinttStudios programme offering third-party developers the chance to launch their products via the company’s extensive distribution network, Swintt is delighted to unveil the brand-new Lightning Jungle: Hold The Cash in partnership with Samurai Studio.
Betsoft Gaming, offers a classic slot with a personalised playing experience in the latest release, Hot Lucky 7’s. Delivering an authentic casino experience with its classic fruit slot theme, this five reel, 1024 ways to win release provides major win potential of 10,102x alongside Multiplier Wilds in an exciting Free Spins round.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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