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Week 19/2023 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Evoplay, invites players to solve the ancient code and reveal the rewarding artefacts in its latest instant game release, Treasures of the Gods. Taking users on an archaeological adventure deep into the jungle, Treasures of the Gods features three levels ranging from easy to hard, allowing for customisation of the game’s volatility.

 

Relax Gaming, is thrilled to announce the highly-anticipated launch of its latest action-packed title, Mega Heist. This captivating game offers players an exhilarating experience with the potential to land an incredible max. win of 15,000x their stake. With an RTP of 96.19%, Mega Heist is a 5×4 high-volatility slot that immerses players in a daring prison escape and heist of a lifetime as they join forces with cunning cell mates to incite a riot, break free, and embark on an audacious robbery.

 

NetEnt has launched its latest slot game, Taco FuryTM XXXtreme, where Chef Zombie serves questionable delicacies from a rusty food truck. Taco Wilds, Wild Explosions and XXXtreme Spins swarm the gaming grid set in a post-apocalyptic, brave new world to entertain players. An extra horizontal reel spans above the middle reels. The Wild Explosion Feature is activated when at least 1 of the 3 different Wild Explosion symbols slides onto the horizontal reel with Taco Wilds beneath.

 

After surviving an unnerving road trip with Chainsaw Larry in their previous Kiss My Chainsaw release, Nolimit City is masking up to revisit the darker side of the medical world. The provider is familiar with unconventional themes with mega hits such as Mental and, more recently, Serial, but nothing quite compares to the eeriness found behind the surgical curtains in their latest release, Disturbed.

 

Players of all budgets, experience and playing styles will have a second-to-none slots experience and the potential to win big with Treasures God, the latest game by REEVO, the multi-product B2B content and platform provider. Treasures God, released on 10 May, is a 5×3 reel, 10-payline, 95.4% RTP slot with a player favourite Hold & Win (Cash Respins) feature and In-Sync Reels at its heart. Set in the mysterious land of the Pharaohs, join a quest to uncover the hidden riches of ancient Egypt and win huge cash prizes that lay beneath the sand.

 

Slotmill, is proud to announce the release of their newest game, ‘Cash Pandas’. The Avalanche cluster game is set in a gritty New-York back-street alley where raccoons, affectionately referred to as “Cash Pandas”, are on the hunt for riches. The game features a 7×7 symbol grid, and players can expect to be entertained with Wilds, Giant Symbols, and power-ups during the base game.

 

Wizard Games is taking the Big Boss’ orders and gathering the crew for an action-packed adventure in new title La Mafia Heist. The studio’s latest release incorporates a 5×3 grid filled with features to get the adrenaline pumping, with members of the mafia appearing on the reels alongside overflowing bags of cash that act as wilds. If a Big Block Mafia symbol lands during base gameplay, it could transform into a Big Block 3×3 symbol and cover the middle reels for boosted win potential.

 

 

Dynamic slot development studio BF Games is burning up the dancefloor with their latest funky title Disco Lights. The 5×3 game is set to get players grooving the night away with a charismatic host and his glamourous assistant to get them in the mood. Offering dazzling gameplay and immersive design, the low-volatility slot has a variable RTP and offers an unmissable bash for players.

 

Play’n GO steps into the ring with some aspiring luchadores in their next feature-rich video slot, Luchamigos. Bringing players into the entertaining world of Mexican wrestling, Luchamigos introduces three friends who have always dreamed of becoming Luchador champions but never had the strength to compete. But after discovering a magical chili pepper that’s provided them with the power they need, these three amigos will be able to prove this isn’t just a pipe dream – they can become the ultimate champions!

 

Yggdrasil, has joined forces with AceRun for a sizzling take on the iconic fruit machine in 10 Hot HOTFIRE. The five-reel title has 10 paylines and evokes memories of the classic land-based machine, with various fruit symbols filling the screen and Lucky 7s acting as the highest paying icon. Its straightforward gameplay ensures that fans of the genre can enjoy a fast-paced, immersive slot experience without any additional features or mechanics.

 

Blueprint Gaming’s big, licensed slot series continues to prove incredibly popular and its latest instalment is set to continue the success with Deal or No Deal™ The Banker’s Call. The Banker keeps on giving as players are challenged to deal at the right time in a game that provides a unique twist on the smash hit TV series. Three or more of the familiar Deal or No Deal™ symbols award the Banker’s Bonus where players can choose a box to reveal one of the wins displayed on the paddles. Choose whether to Deal and bank the prize or No Deal and reject it.

 

Wazdan, has released Hot Slot™: 777 Coins which is the ninth title in its top-performing Hot Slot series. Similar to its predecessors, Hot Slot™: 777 Coins stands with simple gameplay, a retro theme and old-school symbols, but uses innovative gameplay mechanics on its 5×3 reels with 20 paylines. As always, there are plenty of opportunities for players to gain massive cash prizes. They can win well-known Mini, Minor, Major or Grand Jackpots by landing six, seven, eight or nine Cash symbols respectively, on any spin during the base game.

 

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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