Amusnet is going to participate in Belgrade Future Gaming 2025, one of Southeast Europe’s most influential gaming expos, taking place on May 27-28 in Belgrade. The event brings together regional operators, providers, manufacturers, and decision-makers, serving as a key platform for networking and business growth. At this year’s edition, Amusnet will present a selection of games and cabinets across its online and land-based portfolios, while spotlighting its strengthened commitment to the Serbian market.

Serbia holds a strategic role in Amusnet’s European expansion, offering strong potential through its established player base and evolving regulatory landscape. To lead this effort, Dejan Vukosavljevic recently joined the company as Country Director for Serbia, bringing over 17 years of industry experience.

“Joining the Amusnet team is a great honor and a challenge for me. Belgrade Future Gaming is the ideal platform to connect with operators and introduce our brand to a wider audience. This is a moment of expansion and significant progress for the company, and our offering is stronger than ever, featuring top-performing online and live casino games, along with outstanding slot machine models that set new standards and support our ambitious goals for this year and beyond. Serbia is a market with gold potential, and I’m proud to lead Amusnet’s journey here, building strong, lasting partnerships,” said Dejan Vukosavljevic, Country Director Serbia.

Visitors at the event will have the opportunity to experience Amusnet’s Type S slot cabinet series, developed to meet the highest expectations of the land-based sector. The lineup includes the versatile Type S27, Type S32 and Type S50, as well as the newly launched 55J, which features a striking 55-inch curved display. Combining premium design and exceptional finish, the 55J delivers a standout gaming experience. Powered by the AmuseBox platform, the cabinets support a top-notch selection of games, including player-favoirites like Extra Crown, Virtual Roulettes, the celebrity slot Stoichkov #8 and many more. A highlight is the top-performing 20 Golden Coins now recreated as a triple reel slot on Type S 50F and 55J to elevate player excitement with enhanced payout options.

Also drawing attention is Coin Gobbler, known for its dynamic cluster pay mechanics. Wins are generated by matching adjacent symbols rather than traditional paylines, while the Golden Coin Free Spins symbol adds excitement and increases win potential.

In addition to the product showcase, visitors are invited to join “Gold Rush at Amusnet Stand”, a two-day interactive activation filled with entertainment and amazing prizes – a grand prize draw for a 24-karat Golden Coin featuring Karađorđe, the leader of the First Serbian Uprising and founder of the Karađorđević dynasty – a powerful symbol of Serbian heritage.

Join Amusnet at Booth Y1 during Belgrade Future Gaming 2025 to explore its product portfolio, meet the local team, discover new business opportunities, and take part in the Gold Rush celebration.

Football legend Sami Hyypiä has become the brand ambassador of Veikkaus. Finland’s all-time central defender, who has already worn the Veikkaus “playing shirt” in previous years, represents Veikkaus’ values in the finest way: courage, perseverance and constant striving for better.

“Sami Hyypiä is one of Finland’s all-time footballers, who has been and continues to be a great role model for many. We are excited that Sami will be one of our brand ambassadors in the future and that we as a company will be able to collaborate with him again,” said Reija Laaksonen, Human Resources and Communications Director at Veikkaus.

Hyypiä and Veikkaus last collaborated twenty years ago, during Hyypiä’s active career.

“It’s a pleasure to return to the Veikkaus shirt after a break of many years. I’m happy to be collaborating with a domestic gambling operator that has promoted Finnish sports in many ways throughout its history – including my career,” Hyypiä said.

“Striving to get better and better and overcoming difficult moments are meaningful things for both me and Veikkaus,” Hyypiä added.

Ville Peltoniemi, Veikkaus’ sponsorship liaison manager, also sees the stories of Hyypiä and Veikkaus as embodying the same values.

“We believe that getting better requires courage, the strength of working together, and the ability to care about each other,” said Peltoniemi.

“Our goal is to continue to offer both entertaining and safe gaming experiences to our customers. For a better game – that’s what we believe in,” said Reija Laaksonen, Director of Human Resources and Communications.

International Game Technology PLC announced that the Judging Commission completed its analysis of the technical and economic offers in the bid for the Italy Lotto License and will propose LottoItalia, a consortium comprises Allwyn, Arianna 2001 and Novomatic Italia and led by IGT, to the Agenzia delle Dogane e dei Monopoli (ADM), which is expected to make the award notice within the next 35 days.

“The Italian Lotto concession is one of the world’s most important lottery contracts. IGT and its predecessor companies have successfully managed the license for 30+ years through constant innovation and the introduction of cutting-edge technology. The award is very gratifying, and we are honored and excited to continue working with the ADM for nine more years,” said Marco Sala, IGT Executive Chair of the Board.

“The €2,230 million investments in upfront fees reflect the significant value of the new license and IGT is confident that the investment will enhance our revenue and profit potential. The exciting innovation pipeline with fresh launches planned for commencement of the new license will drive Lotto wager growth. In addition, we plan to significantly grow our iLottery sales and leverage that momentum to expand into the Italian B2C iCasino, sports betting, and other digital gaming business,” said Vince Sadusky, CEO of IGT.

The consortium’s comprises a €2230 million upfront license fee payable in three installments between the time of award and April 2026. IGT currently expects the first two installments of €500 million and €300 million to be made in 2025, with the balance made in 2026.

The nine-year license term secures the business until November 2034. The concession rate collected from total wagers is 6% and an additional 8% gross fee is collected through the digital channel as a distributor fee.

IGT maintains operational control of the business. Allwyn Entertainment is committed to the consortium and contributes a pro-rata share of license fees and capital expenditure.