Latest News
Week 8/2023 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal is celebrating the recent expansion of the Spinomenal Universe via its Wolf Pack series, with the release of new slot game, Wolf Fang Underworld! The gripping Wolf Pack sagas originate from a legendary tale that is decades old. Over the years, the Wolf Pack has evolved and adapted to the various environments it encounters, now the mighty Wolf Fang faces the Underworld, battling against the spirits and otherworldly foes to reach the fortune that awaits.
Relax Gaming, invites players to stray from the law and help Wild Chapo escape from prison in its latest title, Wild Chapo 2. Plotting an escape route in this high volatility 6 reel, 25 payline slot will prove to be an unpredictable ride as this title features wild re-spins, free spins, expanding wilds and lucrative multipliers that can see players win up to 20,000x their stake.
Yggdrasil and Jelly have launched the first chapter of an exciting adventure based on classic tales in latest collaboration, Fury of Hyde Megaways™. Featuring cascading symbols following every Megaways™ win, this title can offer up epic rewards with its highly volatile HYDE Super Spin. With the possibility of being triggered on any spin, this feature can remove symbols, increases the multiplier and boosts the minimum Megaways™, all in one incredible super spin.
Betsoft has released its latest slot title “Expansion”. This latest 5 reel, 30 payline intergalactic adventure from Betsoft brings Stacked Mystery Symbols, Alien Multipliers, an innovative Directional Wilds mechanic and a Free Spins round to take players to another world. Loaded with intergalactic symbols from the high paying Gold Star that brings 3.33x on five-of-a-kind wins to the colourful planets, Expansion puts a new spin on a space themed slot.
Pragmatic Play, a leading content provider to the iGaming industry, has lassoed numerous bonuses and packed them into a cowboy-themed adventure in latest release Wild West Duels™. Played across 5×5 reels, this gun-slinging title features a caboodle of Western-themed symbols and characters that must form a matching combination across the slot’s 15 paylines to award a win.
AvatarUX has rolled out LooneyPop™, the first title to feature its thrilling new mechanic ZapReel™, taking the playing experience to new heights. The Mad Professor takes centre stage in the latest release from the producer to use the popular PopWins™ mechanic, as he looks to bring monsters from his nightmares to life. In base play, winning combinations ‘pop’ and symbols are replaced by two more, increasing reel height and expanding the paylines available up to a whopping 118,098 ways to win.
Gaming Realms, is returning to Egypt with the reimagining of a classic slot in its latest release Slingo™ Cleopatra. Partnering with IGT, this new title blends the supplier’s iconic, high-performing Cleopatra™ slot with Gaming Realms’ engaging and immersive Slingo™ concept. Set across 5×5 reels, each spin reveals five numbers, that must connect to those randomly generated on the title’s game board and in turn will mark its position.
BF Games has revamped one of its most popular titles, elevating it to new levels in sizzling new release Burning Slots Cash Mesh. The game is the fourth addition to BF Games’ fan-favourite Burning Slots series and has been boosted by the supplier’s high-performing Cash Mesh feature. When triggered, each Cash Mesh spin sees any position containing a coin symbol being held and all other positions spinning individually.
Zeus is on a rampage as he lords over six reels in this 4,096 ways-to-win video slot by up-and-coming Swedish games developer, Gaming Corps. Players can look to land the standard Wilds or Scatters in the base game, while hoping the latter will activate free spins and potentially Zeus himself in the Raging Zeus feature. This feature can be triggered on any spin, guaranteeing two to four Wilds on the reels and thereby increasing the maximum win potential.
Yggdrasil, has teamed up with Bang Bang Games to release a brand-new Egyptian-themed hit full of the mystery and anticipation slots players love, Pharaoh’s Gaze DoubleMax™. The high volatility, 5-reel, 20 payline slot can see players win up to 15,000x their stake by way of Scarab Free Spins, Pharoah’s Gaze Wilds and Yggdrasil’s thrilling Game Engagement Mechanic (GEM), DoubleMax.
One of Blueprint Gaming’s most popular franchises is back on the waves bringing more ways to land big wins in the feature-rich release of Fishin Frenzy’ Even Bigger Catch. Once again developing new ways to give players new takes on the games they want, Blueprint dives head-first into the big blue and awards free spins when three or more bonus symbols land in view. In this round, the famous, friendly fisherman is wild and pays a win for every fish that lands on the same spin.
NetEnt has launched a fluffy new video slot, Milkshake™ XXXtreme, filled with soft ice cream and glossy hard candies for guaranteed zero-calorie fun. The game’s exciting progressive twist potentially helps players earn Multipliers by using scatter pays, beyond the usual pay-out rewards. On every spin, one to four milkshake glasses will tip-toe beside the reels. Glasses fill with milkshakes when players match ice cream scoops and hard candies, respectively, of the same colors, fueled by the scatter pay mechanism.
BGaming, a fast-growing iGaming provider, invites players to celebrate St. Patrick’s Day as the Irish traditions demand with the new Lucky Oak slot. In the Lucky Oak online slot, the path to fortune sweeps away to an enchanted forest filled with generous bonuses. Players form matching winning combinations of holiday symbols on the 5×3 layout with 10 paylines, wading closer to the mighty oak where desirable wealth is hidden.
Burendo
Burendo: Why learning from US betting giants could help European operators get the most from legacy platforms
Tom Walton, Director at Burendo, shares how the technology consultants are helping European operators squeeze more value from their existing technology by taking inspiration from US market leaders.
Established European markets have long been at the forefront of betting technology and regulation, yet leading operators across the Atlantic are increasingly pushing the envelope on user experience, product development and market agility. Major sportsbooks such as DraftKings and FanDuel have the deep pockets to build flexible proprietary technology, outpacing smaller rivals, while many European operators continue to rely on cookie cutter legacy technology that struggles to resonate with customers.
Setting the pace in the US
The rapid success of market leaders like DraftKings and FanDuel has not only redefined the US sports betting landscape but highlighted key lessons in user acquisition and innovation. One of the major differentiators between the US giants and smaller European operators is their ability to invest in and build their own technology tailored to the demands of modern sports bettors.
FanDuel’s SGP+ feature offers a new layer to the betting experience by combining multiple bets from the same game with more bets from other games in one parlay. At the end of 2024, ESPN Bet announced an account linking feature that allows bettors to seamless switch to watching live sports, in turn helping the operator to better curate custom bets as the technology tracks their viewing preferences. In the same vein, DraftKings’ Sportsbook+ subscription service, launched in January 2025, allows subscribers to access better odds on parlays for $20 per month, and is the first of its kind. While same-game parlays and streaming also enjoy significant success in Europe, the Americans are leading the way with heavy promotions, marketing, and specialised technology designed to disrupt the market. The advantages are clear – bigger US operators with more financial power can offer customers a seamless, mobile-first experience that is tailored to their needs. They have the flexibility to take bigger risks and innovate rapidly, without being tied to technical limitations of outdated infrastructure. While their wall-to-wall advertising and marketing budgets are ahead of the game, their technology is equally as important to their success.
In Europe, operators may strive to build their own platforms but come up against a series of hurdles. Financially, it is a major undertaking and without the technical expertise, could lead to missteps. This is where Burendo can step in. Our consultancy team partners with operators to identify key opportunities for leveraging existing technology, helping them to innovate and scale in a cost effective and risk-mitigated manner.
We understand that near-identical user interfaces that offer similar player journeys to competitors cannot drive meaningful growth. For many operators in the UK and other regulated European markets, it can seem daunting to introduce entire new systems. However, transforming legacy platforms is not as overwhelming as it may appear. By streamlining processes and leveraging handpicked solutions and technologies, Burendo enables its clients to squeeze more value from their existing platforms and craft compelling experiences. We empower them with the skills to continuously improve long after our engagement, ensuring their systems remain adaptable in an ever-evolving market.
Innovation without breaking the bank
Technological improvements do not require a large budget. Operators can uncover real value by working with our expert teams, who leverage more than 40 years of combined experience in highly regulated markets, to deliver cost-effective, impactful solutions that prioritise long-term success over short-term fixes. Whether optimising an existing platform or introducing new features and capabilities, the goal is always to deliver measurable improvements that are built for the future.
Through our tailored approach, operators can innovate affordably, unlocking the power of their existing systems without the need for a complete overhaul. We help European operators bridge the gap between legacy systems and the innovation driving success in America. With our expertise of transforming sportsbooks, we can reinvigorate platforms without complexity or high costs commonly associated with changing provider or building sportsbooks from scratch.
The post Burendo: Why learning from US betting giants could help European operators get the most from legacy platforms appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Coral Becomes Birmingham City’s Official UK Betting Partner

Birmingham City Football Club has announced leading British betting operator Coral as its Official UK Betting Partner.
Coral, owned by Entain, has signed a multi-year partnership with the club that will run through to the end of the 2027/28 football season. Coral will look to use the new partnership to reward and entertain Birmingham City supporters with a range of engaging content and activation activities. These will include acting as the official goal sponsor, collaborating on the Fan Park ahead of match days and providing fans with once in a lifetime experiences.
The deal will also see Coral branding pitch-side on the Club’s new digital screens and perimeter boards at St. Andrew’s @ Knighthead Park.
Birmingham City Chief Executive Officer, Jeremy Dale, said: “We are thrilled to welcome Coral onboard as the latest partner to join us on our exciting journey. In Coral, we are entering a partnership with a brand which puts the customer at the heart of its operation, something we care deeply about here at Blues with our supporters.
“We are aligned on our values and share a burning ambition to deliver an excellent product which our supporters can be proud of. This isn’t a journey we will go on alone and we are delighted that Coral has chosen to embark on this adventure with us. We love the focus on fans from Coral so it was very simple to build a programme that we both embraced.”
Charlotte Emery, Chief Marketing Officer for Coral (Entain UK Brands), said: “Having made the decision to return the Coral brand to football, it was key we partnered with a club that not only has a similarly long history to our own, but is also looking firmly to the future, with a long-term plan for success.
“Most importantly, we wanted to work with a club that shares our passion to put the fans first. We know Birmingham City FC and its fans are on a great journey, and we are thrilled that Coral will be here for that journey every step of the way.”
The post Coral Becomes Birmingham City’s Official UK Betting Partner appeared first on European Gaming Industry News.
EveryMatrix Press Releases
OddsMatrix grows micro-market coverage with Kero Gaming integration

OddsMatrix, EveryMatrix’s sportsbook and odds feed business, has further enhanced its premium sports content offering by partnering with micro-markets provider Kero Gaming.
The collaboration will see OddsMatrix integrate Kero’s suite of traditional and contextual football led micro markets into its sportsbook and feed coverage, with basketball, baseball, and American football to follow later this year.
These rapid micro-markets will broaden OddsMatrix’s coverage of 170,000+ monthly live betting events and 650+ bet types across its ‘always-on’ sportsbook.
Kero content will supplement OddsMatrix’s existing multi-sport Fast Markets product offering sportsbook and odds feed customers real-time, instant betting options across a variety of individual game moments.
By blending its proprietary Fast Markets with Kero’s micro-betting output, OddsMatrix will further empower its growing, global tier-1 client base with a differentiated and dynamic live betting offering.
Tor Skeie, CEO, OddsMatrix, said: “Integrating with Kero Gaming adds another layer to our comprehensive premium sportsbook and feed coverage.
“Kero have been fundamental figures in the growth of micro-betting and we are thrilled to integrate their content into our ‘always-on’ sportsbook.
“We’re passionate about empowering our loyal customers with technology, tools and content that enable them to differentiate, and this partnership will help support that goal.”
Tomash Devenishek, CEO, Kero Gaming, said: “Collaborating with EveryMatrix is a natural fit for Kero, as both companies share a commitment to delivering best-in-class solutions for operators and bettors alike.
“This partnership enables us to integrate our cutting-edge micro-betting technology with EveryMatrix’s powerful platform, creating new opportunities for engagement and excitement.”
The post OddsMatrix grows micro-market coverage with Kero Gaming integration appeared first on European Gaming Industry News.
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