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Week 4/2023 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming!

As they say, this phrase is meant to bring us extreme luck! So, let’s hop into our most adorable slot game, put this superstitious tale to the test, and shout “Rabbits, Rabbits, Rabbits!” to help Mr. Rabbit find his darling Mrs. Rabbit. Will this phrase increase his charm and luck after all? This is a new 5-reel, 3-row game with 10 paylines. Among the symbols on the reels, you’ll find rabbits, gem-stones, classy cocktails, an old car, and a bouquet of cabbage. The Wild acts as a dollar sign with bunny ears!

 

MGA Games presents Roma Plus, the premium version of Roma, one of the company’s most emblematic products. The renewed version of the 3-reel classic – the second online slot game created by MGA Games – includes significant game changes and the latest technology making the game playable on mobile, the users preferred channel.

 

Evoplay has launched its latest release, Mega Greatest Catch Bonus Buy, a new twist on its hit slot, Mega Greatest Catch. Inspired by the original game, Mega Greatest Catch Bonus Buy is an upgrade on its predecessor, integrating all known Bonus Buy features within the game. The Bonus Buy allows players to purchase 10, 15 or 20 Free Spins, so the bigger wins are always within grasp.

 

Greentube, is kick-starting the year with its most magical release to-date, Manic Potions™. Players looking to unlock the mystery behind this 5-reel, 1024 ways to win slot, will discover a concoction of fantastic features including a respin bonus, Lock & Spin bonus with a Wincreasing™ mechanic, and a medley of mystic modifiers.

 

Relax Gaming, continues its 2023 content roll-out with its spinetingling new slot, Horror Hotel. Across a quiet graveyard, players are invited to check in to an old lodge where 6×6 high-volatility fun, an RTP of 96.18% and max win of 20,000x bet await. The game sees the return of the Mystery Symbol feature, introduced in Relax’s Santa’s Stack, which is activated on any win.

 

Lightning Box looks set to harvest another hit after returning to the farm for Stellar Cash Chicken Fox 5x Skillstar. This 3×5 reeler, which boasts 20-win lines, features the studio’s thrilling Stellar Cash feature integrated within one of its most popular games. It will make its debut with Sky Betting and Gaming this week for a fortnight exclusive before a general release across the UK and Europe.

 

Instant wins are turned up to the max in Kalamba Games’ fresh take on a classic slot with 9 Blazing Cashpots Megaways™. Fruits are synonymous in slots entertainment, being enjoyed by millions over the years, and Kalamba has strolled down memory lane to revisit a player favourite title, bringing with it some brand new flavour – and Megaways™ – in this ultimate homage to the traditional iconography.

 

Wizard Games has embarked on a journey across the desert in search of glorious rewards in latest release, Sultan’s Palace Fortune. The three-reel slot is packed full of riches fit for a sultan, with glittering gems, wilds and scatters filling the reels. In addition, players can land cash prizes, launch the Sultan’s Treasure feature, initiate Bonus Mini Games, and more for fortunes of fun and payouts.

 

Inspired Entertainment, Inc. is pleased to announce the launch of two vibrant new online and mobile games: Call of the Wild™ and Lightning Viking™.

 

Collect your sword and prepare for the pit in Play’n GO’s latest action slot, Game of Gladiators: Uprising, the follow-up to their 2019 title, Game of Gladiators. Follow Spartacus as he embarks on a battle for freedom and fortune. Pitted against the fearsome Bellica by the evil Emperor Gaius only one gladiator will leave the ring victorious.

 

 

Spinomenal has returned to Ancient Egypt with its new game release, Lucky Jack – Book of Rebirth – Egyptian Darkness. In Lucky Jack’s latest adventure, the story takes you back to a time when a heavy, all-consuming darkness fell upon Egypt, looming over the empire. Join Lucky Jack on his treacherous journey in an attempt to save the land and restore the sunlight through the mystical powers of the sacred Book of Rebirth.

Pragmatic Play, a leading content provider to the iGaming industry creates monstrous towers of symbols that award multipliers in latest release, Monster Superlanche™. Played across 6×5 reels, the title introduces a crew of colourful creatures that act as symbols within the slot, at least eight of these must be matching anywhere on the reels to award a win.

 

Yggdrasil and Reflex Gaming are looking to chase the pot of gold at the end of the rainbow in their latest collaboration, Double Lucky Mushrooms DoubleMax™. The 5×3, 20 payline slot is adapted from Reflex Gaming’s original Lucky Mushrooms title. It has a distinctly Irish feel, with leprechaun hats, pots of gold, and colourful Gaelic runes acting as symbols, while the game’s bonus round is enhanced by Yggdrasil’s popular Game Engagement Mechanic (GEM) DoubleMax.

 

BF Games is serving up a treat in its latest mouth-watering release Sweet Reward. This satisfying 5×3 game is set in the colourful Candyland, packed with scrumptious features and sweet rewards. Landing three cream-filled scatter symbols triggers 12 free spins along with up to a x15 multiplier. The feature is served up on a different set of reels and can be retriggered, unlocking another 12 spins that are added to the current spin serving with the same multiplier.

 

Playson, the fast-growing digital entertainment supplier, has released Pirate Chest: Hold and Win – its first slot launch of 2023 which showcases a new Boost feature to award cash prizes instantly. This feature-rich game promises to be a huge hit for the supplier and comes on the back of a very successful 2022. In this newest title, Playson takes players on a journey to the seven seas with an opportunity to discover mega wins.

 

Wazdan, the innovative games provider, has released the fifth title in its top-performing and engaging Hot Slot™ series, Hot Slot™: 777 Stars. The straightforward and satisfying gameplay is brimming with classic traits and symbols that give off classic retro vibes. The inclusion of such a popular theme will see operators’ metrics boosted significantly with the title set to follow its predecessors in becoming a player-favourite before long.

 

Stakelogic is launching players into the cosmos where out-of-this-world wins await in its latest video slot release, Star StaxxTM. This game is all about Multipliers and Stacked symbols with players being encouraged to strap themselves in for a wild, intergalactic big-win ride. Star Staxx takes the 5×3 reel format with 20 pay lines active. The game sits at the high end of the volatility scale with a max win Multiplier of 7,500x the player’s bet.

 

Iron Dog Studio brings players a furiously fishy frenzy of a slot with Feeding Fury, a gorgeous addition to the 1X2 Network portfolio, with general release across the 1X2 Network on 26th January. And with the ‘Feed or Die’ bonus round offering a dynamic freespins experience with a powerful expanding collector feature, this game is really something to sink your teeth into.

 

Realistic Games has launched one of the fieriest releases of the year with Chilli Master. A highly volatile title that provides players with incrementally increasing multipliers and big win potential. Played across 5×3 reels this Latin American-inspired slot has symbols depicting tacos, burritos, avocados and more which must form a matching combination across the game’s 20 paylines to award a win.

 

Red Rake Gaming has kicked off the new year by releasing a new 5×3 reel slot game, with a highly retro theme and two main characters – Captain Wild and the villain – who will battle it out to accumulate multipliers, increasing them on the “Intergalactic Wheel” and discovering “Mystery” symbols along the way.

 

Red Tiger has launched Blood Suckers™ Megaways™, a chilling revamp of the renowned NetEnt classic enhanced by the industry-changing MegawaysTM mechanics. This macabre game, where players are advised to hang tight onto their wooden stakes as they slay the vampires, comes in addition to great Red Tiger remakes of further successful heritage NetEnt titles, such as Gonzo’s Quest™ Megaways™ and Piggy Riches™ Megaways™.

 

BGaming, a fast-growing iGaming provider, has announced the launch of its latest online slot Potion Spells with elements of Match-3 games. The magic-infused 7×7 slot offers players high volatility and 96.24% RTP, along with a variety of features including refilling reels, Spin and Match-3 elements.

 

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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July 7, 2025

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Eastern Europe

Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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July 7, 2025

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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10 hours ago

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July 7, 2025

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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