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Week 50/2022 slot games releases
Here are this weeks latest slots releases compiled by European Gaming!
Just in time for the holidays, Endorphina gifted us its newest release – Santa’s Gift. Not just only for the holiday season, however, this slot can be played and spun all year long. This is a Christmasy 5-reel, 3-row, and 10-payline holiday-themed game that will put players right into the Christmas mood. Among the symbols in the game, players will find a bell, a golden star, Christmas tree balls, a sleigh, and a lot of gifts and socks in a Bonus Game.
Rasputin Megaways™ is the hilarious new slot from Big Time Gaming. This 6-reel Megaways™ game offers up to a whopping 1,000,000 ways to win in the base game and up to and a staggering 2,985,984 during the Free Spins! You can even head straight into the Free Spins with Bonus Buy™; allowing you to purchase 7 or 10 Free Spins for 100 times stake.
Pragmatic Play, a leading content provider to the iGaming industry, serves up an Italian cuisine classic with its latest slot, Pizza! Pizza? Pizza!™. The game board in Pizza! Pizza? Pizza!™ is loaded onto a large slice of gaming goodness resulting in a 2x3x4x5x6 grid which sees reels spin left to right and is accompanied by a jaunty traditional Italian soundtrack.
Push Gaming has announced the network-wide release of Generous Jack, a slot that pays homage to land-based Casino, whilst providing new and innovative slot mechanics for players to enjoy. Offering expanding reels through a Push-Up mechanic, the title can be initially played across one row with three positions for multiplier chips to appear.
AvatarUX invites players to an alternative universe where the Egyptian empire remains eternal in the scientific wonders of HelioPOPolis™. The thrilling title uses the studio’s popular PopWins™ mechanic, which sees the symbols of any winning combination ‘pop’ and two more replace it, increasing reel height and expanding the paylines available up to 32,768.
Inspired Entertainment, Inc. is pleased to announce the launch of Cops ‘n’ Robbers Big Money™, an online and mobile slot with a reel configuration of 5×3 and 10 win-lines. As a medium volatility game, it has a return-to-player rate (RTP) of 94.99%. Cops ‘n’ Robbers™ is back, this time with a criminally good bonus trail. Set in a sprawling metropolis, the game’s vibrant reels spin to reveal the franchise’s well-known, classic Cops ‘n’ Robbers symbols.
Yggdrasil, has teamed up with Peter & Sons to forge The Legend of Musashi, a slot inspired by Ancient Japan featuring the greatest master of the double blade. Those brave enough to enter Musashi’s dojo are met by high volatility gameplay that can see wins up to 20,000x the stake by way of several bonus features and mechanics, including ten Power Mode levels, Monster Multipliers,Monster Free Spins and a Super Free Spins game that triggers after completing all Power Mode levels.
GAMOMAT, one of the leading independent slot game developers, has released its fifth and final game from its hugely successful Fire series, Nordic Fire. This final chapter in the series takes place in a once peaceful Viking settlement amongst the backdrop of snow-laden mountains.
The popular Instagram and Tik Tok influencer Joana Alburquerque invites us to follow her on a space odyssey to Gems Planet. This new 5-reel Portuguese Celebrities instalment from MGA Games with its IP (Intellectual Property) celebrity character, well known by the Portuguese public, enhances the user’s fully immersive game-playing experience.
ESA Gaming, has continued its recent roll-out of EasySwipe™ titles, with the launch of latest addition Wild Vegas. The new 3×5 release takes players on a trip to Sin City to try their luck, offering them plenty of chances to win big along the way. With a x1,000 max win alongside an exciting expandable reels feature that is triggered by landing a wild symbol on both reels one and two in the same spin, Wild Vegas brings the energy of the gambling capital to the collection of light-weight games.
Live 5 is taking players to a beautiful land of rolling green hills, pink blossom trees and roses bursting with colour in the latest Lucky Lady style slot to leave its production line. Luck of the Charms takes a 3×3 reel matrix with a selection of good luck symbols including a Golden Horseshoe, Ladybird, Clover, 7s and Lucky Cat landing throughout the game.
Slotmill is proud to announce the forthcoming release of “Coin Quest 2” – a sequel to our insanely popular slot “Coin Quest”, which introduced our new, ground-breaking, and trademarked feature “Coin Clusters”. Coin Quest 2 is the result of player requests for a higher max win, increased bonus frequency, and enhanced features.
Head back to the Yukon River, where it’s still flowing towards gold in Wild Falls 2, the sequel to Play’n GO’s popular Wild Falls (2019). Join the miner and his dutiful donkey, who have returned for their latest and greatest adventure down the river to collect more gold. In Wild Falls 2, players will enjoy new and exciting features and immersive gameplay with the same great mechanics – and a couple of news ones – that made Wild Falls a fan favourite.
Red Rake Gaming invites players to enjoy non-stop rewards in this new slot with a homely and cosy setting and an endearing Father Christmas. This video slot based in Christmas features de minigame “Million Christmas”. To trigger it you only need to fill the Accumulator of grey symbols of Santa and the multipliers. While you play this fun minigame, the winning symbols remain locked and you receive 3 Free Spins.
Stakelogic is taking players back to the dawn of man where wild beasts and big wins roam across the reels in its latest modern video slot release, Origins. This slot game has plenty of action and bonuses to explore and discover. In the base game, intrepid players have a 5×3 reel matrix to journey through and with a roar-some 243 ways to win with each spin.
Wazdan, welcomes players back to a familiar setting of the top-performing Hot Slot™ series with the launch of its new release, Hot Slot™: Mystery Jackpot Joker. Catering to players who love retro slot experiences, the brand-new title will shock players and leave them spinning endlessly with its energetic gameplay and unique bonus game. The slot offers an exciting new mechanic called Magic Respin, which enhances player engagement and amplifies retention rates.
Pragmatic Play, hits the sweet spot with a new candy-inspired slot that will see the return of fan favourite feature with the release of Sweet Powernudge™. Played across 6×5 reels, symbols depict various sweets, jellies and chocolates which must form a cluster of five or more adjacent matching symbols to trigger a win.
BF Games is inviting players to whet their appetites with its juiciest release yet, Stunning Cash Ultra. The game, which is the latest in the developer’s Stunning series, is a 5×3 slot with 20 paylines and a mouth-watering array of fruity symbols. While enjoying the intuitive gameplay, players should look out for Coin Symbols, which trigger the Cash Mesh feature when five are collected.
More treasure than ever before has been added to the fabled pot o’ gold in the shape of Blueprint Gaming’s industry-leading progressive jackpot system, adding to the engagement of the latest instalment of its popular series, Luck O’ The Irish Gold Spins Jackpot King. Three bonus scatters in view awards Gold Spins where only wilds and the three highest-paying symbols are in play, providing players with a far greater chance of a super-stacked big win.
Red Tiger has launched Good Luck Clusterbuster™ where players can team up with helpful leprechauns to break open a pot of gold. Four Leprechaun Wilds relax in the corners of the reels to help players complete pay clusters in Good Luck Clustebruster™. In the centre of the reels is a giant pot, cast in stone. Cluster wins adjacent to the giant pot bust off pieces of stone, revealing the Pot of Gold beneath.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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