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Week 38/2022 slot games releases
Here are this weeks latest slots releases compiled by European Gaming!
Yggdrasil and Peter & Sons are set to enjoy Mardi Gras with a twist in their latest collaboration, Voodoo Hex. Set deep in the heart of the French Quarter, a Voodoo shop hosts a classic 3×3, five payline reel set, where plenty of features await plucky players.
Armadillo Studios announces the release of Mythological Mayhem Supreme Streaks, a brand-new slot that combines an all-time classic theme with our most innovative mechanics. The mechanical fusion of market symbols, progressive storytelling, rising reels, prize pot accumulators, cascading reels, and lightning wilds are all beautifully incorporated into a single slot in a surprisingly intuitive, high-potential title, aided by the magic of mythological Greek Gods.
Wizard Games is inviting players to brush shoulders with the gods in its new release Towers of Olympus. Telling the tale of Zeus, the Greek deity of the sky, this 5×4 slot contains a plethora of features as players meet up with legendary idols on their thrilling journey.
Inspired Entertainment, Inc. has launched three new online and mobile slot games to kick start Autumn, while further enhancing its portfolio of iGaming content. Offering players diverse themes, gameplay styles, and a variety of fun bonus mechanics, Respin 7s™, Gold Cherry™, and Anubis Gold™ bring the joy of online slots to multiple audiences, for a fun and casual iGaming experience.
Play’n GO combine two favourite themes in their charismatic Ancient Egypt meet animal-themed grid slot, ImmorTails of Egypt. Play’n GO combine two favourite themes in their charismatic Ancient Egypt meet animal-themed grid slot, ImmorTails of Egypt.
Relax Gaming, has launched Money Train 3, one of the industry’s most anticipated releases to date. The action-packed, high volatility slot marks the latest addition to the celebrated franchise, boasting an incredible maximum payout of 100,000x stake and offering an exhilarating player experience like no other.
Yggdrasil and Jelly have set sail in search of the catch of the day in their latest collaboration, Wild Fishin’ Wild Ways. The five-reel, 1944 payline title combines classic play styles with an innovative fishing mechanic, which is triggered when two wild fishermen land on reels one and two. This then sees them capture any fish present on reel three, with the possibility to progress across all five reels.
Kalamba Games returns to an android-filled future in a sequel to its original sci-fi favourite, with Machina Reloaded Megaways™. The studio’s second Megaways™ release follows the recent hit title Rumble Ratz Megaways™ which also includes the iconic Big Time Gaming mechanic. This six-reeled slot has symbols depicting various cyborgs that must form matching combinations across ever-changing reels to unlock a win.
3 Oaks Gaming, the fast-growing casino games and marketing tools distributor, is daring players to break into the bank vault and take home sacks of cash prizes in its latest game release, Big Heist. In this 5×3, 10 lines slot, all eyes are on the safe scatter symbol, with three appearances granting access to the title’s main feature and rewarding 10 free spins to collect as much gold coins as possible.
OneTouch has announced its latest release, Miko Festival, an engaging and exciting slot that gives players a commemorative experience. The new title features an anime-inspired theme, with a host of eye-catching symbols including Golden covered Scatters and Wilds, while three gregarious sisters dish out large rewards throughout the gameplay.
Playson, has released Royal Coins 2: Hold and Win, a continuation to one of the company’s most well-received slots. Staying true to the classic fruit-slot format, the latest release features a 3×3 layout with 5 pay lines, while enhanced visuals captivate players as a host of eye-catching symbols and animations are embedded into the title’s mesmerising offering.
Lucksome, invites players to discover the wonders of Ancient Egypt and the power of the Goddess Isis in its latest release, Gates of Etherea™. Taking the form of a 5 reel slot, using the increasingly popular 3-4-5-4-3 row configuration, Gates of Etherea™ features two Guardians which are the key to unlocking bonus rounds and big wins.
Hot on the heels of their recent release, Treasure of Tengshe, Blue Guru Games has upped the ante with its latest slot – Clash of the Seraphim which will take players on another mythical journey – within a truly epic story. Exclusively available to operators on the ORYX Gaming platform, Clash of the Seraphim is a stand out, 7×7 medium volatility slot, following the Seraphim and their armies who have been battling Lucifer’s fallen legions for control of creation.
Evoplay has announced its latest title, Hot Volcano, a scorching release which gives players a thrilling Vegas-themed encounter. Hot Volcano features the classic fruit slot layout but offers a thrilling twist, as a Fruits on Fire symbol ignites fruit symbols and replaces them in winning combinations – giving players larger wins.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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