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Week 38/2022 slot games releases
Here are this weeks latest slots releases compiled by European Gaming!
Yggdrasil and Peter & Sons are set to enjoy Mardi Gras with a twist in their latest collaboration, Voodoo Hex. Set deep in the heart of the French Quarter, a Voodoo shop hosts a classic 3×3, five payline reel set, where plenty of features await plucky players.
Armadillo Studios announces the release of Mythological Mayhem Supreme Streaks, a brand-new slot that combines an all-time classic theme with our most innovative mechanics. The mechanical fusion of market symbols, progressive storytelling, rising reels, prize pot accumulators, cascading reels, and lightning wilds are all beautifully incorporated into a single slot in a surprisingly intuitive, high-potential title, aided by the magic of mythological Greek Gods.
Wizard Games is inviting players to brush shoulders with the gods in its new release Towers of Olympus. Telling the tale of Zeus, the Greek deity of the sky, this 5×4 slot contains a plethora of features as players meet up with legendary idols on their thrilling journey.
Inspired Entertainment, Inc. has launched three new online and mobile slot games to kick start Autumn, while further enhancing its portfolio of iGaming content. Offering players diverse themes, gameplay styles, and a variety of fun bonus mechanics, Respin 7s™, Gold Cherry™, and Anubis Gold™ bring the joy of online slots to multiple audiences, for a fun and casual iGaming experience.
Play’n GO combine two favourite themes in their charismatic Ancient Egypt meet animal-themed grid slot, ImmorTails of Egypt. Play’n GO combine two favourite themes in their charismatic Ancient Egypt meet animal-themed grid slot, ImmorTails of Egypt.
Relax Gaming, has launched Money Train 3, one of the industry’s most anticipated releases to date. The action-packed, high volatility slot marks the latest addition to the celebrated franchise, boasting an incredible maximum payout of 100,000x stake and offering an exhilarating player experience like no other.
Yggdrasil and Jelly have set sail in search of the catch of the day in their latest collaboration, Wild Fishin’ Wild Ways. The five-reel, 1944 payline title combines classic play styles with an innovative fishing mechanic, which is triggered when two wild fishermen land on reels one and two. This then sees them capture any fish present on reel three, with the possibility to progress across all five reels.
Kalamba Games returns to an android-filled future in a sequel to its original sci-fi favourite, with Machina Reloaded Megaways™. The studio’s second Megaways™ release follows the recent hit title Rumble Ratz Megaways™ which also includes the iconic Big Time Gaming mechanic. This six-reeled slot has symbols depicting various cyborgs that must form matching combinations across ever-changing reels to unlock a win.
3 Oaks Gaming, the fast-growing casino games and marketing tools distributor, is daring players to break into the bank vault and take home sacks of cash prizes in its latest game release, Big Heist. In this 5×3, 10 lines slot, all eyes are on the safe scatter symbol, with three appearances granting access to the title’s main feature and rewarding 10 free spins to collect as much gold coins as possible.
OneTouch has announced its latest release, Miko Festival, an engaging and exciting slot that gives players a commemorative experience. The new title features an anime-inspired theme, with a host of eye-catching symbols including Golden covered Scatters and Wilds, while three gregarious sisters dish out large rewards throughout the gameplay.
Playson, has released Royal Coins 2: Hold and Win, a continuation to one of the company’s most well-received slots. Staying true to the classic fruit-slot format, the latest release features a 3×3 layout with 5 pay lines, while enhanced visuals captivate players as a host of eye-catching symbols and animations are embedded into the title’s mesmerising offering.
Lucksome, invites players to discover the wonders of Ancient Egypt and the power of the Goddess Isis in its latest release, Gates of Etherea™. Taking the form of a 5 reel slot, using the increasingly popular 3-4-5-4-3 row configuration, Gates of Etherea™ features two Guardians which are the key to unlocking bonus rounds and big wins.
Hot on the heels of their recent release, Treasure of Tengshe, Blue Guru Games has upped the ante with its latest slot – Clash of the Seraphim which will take players on another mythical journey – within a truly epic story. Exclusively available to operators on the ORYX Gaming platform, Clash of the Seraphim is a stand out, 7×7 medium volatility slot, following the Seraphim and their armies who have been battling Lucifer’s fallen legions for control of creation.
Evoplay has announced its latest title, Hot Volcano, a scorching release which gives players a thrilling Vegas-themed encounter. Hot Volcano features the classic fruit slot layout but offers a thrilling twist, as a Fruits on Fire symbol ignites fruit symbols and replaces them in winning combinations – giving players larger wins.
Latest News
SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements
SOFTSWISS has successfully wrapped up its participation in SiGMA Europe 2024. This final major event of the year highlighted the achievements and progress of the iGaming industry over the past months. With a dynamic presence and the award-winning concept ‘Grab Success in iGaming’, SOFTSWISS made a lasting impact over the three action-packed days of the conference.
The SOFTSWISS booth became a nexus for clients, partners, and industry professionals, sparking new connections and fueling discussions on the latest trends. Among the highlights was the unveiling of the iGaming Trends Report 2025, offering a forward-looking analysis of the industry’s trajectory. Positioned as the ‘mother of all conferences’, SiGMA Europe proved the ideal stage for the report’s launch, with all 27,000 attendees able to grant complimentary access to this vital resource.
“iGaming is growing at a rapid pace, and for many, the main challenge is to keep up with this growth. SOFTSWISS takes a much broader view in this regard: it is important for us to understand where iGaming is heading and anticipate trends in order to strengthen our leadership positions,” said Vitali Matsukevich, COO at SOFTSWISS.
Before the expo officially opened, SOFTSWISS was honoured as the Best Platform Provider at the SiGMA Europe Awards 2024. This accolade is a testament to the company’s commitment to delivering robust, innovative technology solutions that empower iGaming operators worldwide.
One of the event’s most highly anticipated discussions, “How to Choose a Secure and Safe Crypto Casino,” featured Vitali Matsukevich among its expert panellists. The session drew a full house, reflecting the high interest in the future of crypto casinos amidst the evolving global economic and political landscape.
During the discussion, Matsukevich shared his deep knowledge and insights on leveraging blockchain technology to ensure smarter, safer choices for consumers in the crypto casino space. His expertise underscored SOFTSWISS’ position at the forefront of innovation in this fast-growing market segment.
SiGMA Europe 2024 provided a platform not only to showcase SOFTSWISS’ accomplishments but also to reaffirm its role as an industry leader. Already preparing for the next major event, ICE Barcelona 2025 in January, SOFTSWISS will once again present its cutting-edge tools and insights to operators worldwide.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements appeared first on European Gaming Industry News.
Chris Christie
Chris Christie bets on Texas to approve OSB in 2025
Former New Jersey Governor Chris Christie has backed Texas to legalise online sports betting in the state’s next legislative session.
Christie helped pave the way for sports betting liberalisation across the US by bringing the Supreme Court case that led to the repeal of PASPA.
The case was fought and won by prominent conservative lawyer Ted Olson, who Christie hired to argue the case for states to make their own decisions on sports betting. Olson died last week at the age of 84.
After Missouri became the 39th US state to legalise sports betting in some capacity, attention has quickly turned again to the big three states of Texas, California, and Florida.
“I think it’ll happen in Texas in the next legislative session,” said Christie, speaking to Covers.com. The next session is due to commence in Texas on January 14, 2025.
Christie is less confident about California, however, where competing sports betting ballots failed in 2022 amid a bitter dispute and lobbying war between online operators and local tribes.
California is seen as essential to the future prospects of US sports betting operators, given its size and wealth and dramatic impact on the country’s total addressable market (TAM).
“I don’t know about California,” said Christie. “This really takes gubernatorial leadership, and Gavin Newsom has got to decide if this is one of the issues he wants to lead on.
“Without gubernatorial leadership, the legislature won’t do it because they’re pulled like taffy in too many directions by too many different interests. Without the governor pushing for it, I just don’t think it’ll happen.”
Despite another potential setback in California, Christie has backed sports betting to penetrate pretty much every state eventually.
“I really believe sports betting is inevitable to go just about nationwide, because people in America love their sports, they just do,” he said. “I think it is in the leagues’ best interests to grow their audience. The government gets some piece of the pie out of that which they enjoy, and the public seems to be pretty happy for the most part.”
Depending on expansion, US sports betting could, in theory, reach every state. It would then become a national issue, but Christie has warned the federal government not to interfere.
“Let the states handle it,” he said. “The states are doing fine. You haven’t heard of anything awful or irreversible happening since each state has been involved and they should have the ability to decide whether they want gambling or not.
“I don’t think the federal government should have anything to do with it and I don’t think they ever should have. I don’t think they have to be babysitters for the governors of the country.”
Chad Kinlay Chief Marketing Officer TrafficGuard
Influencers, Content and eSports: Unleashing the Power of Dynamic Strategies in the eSports Ecosystem
The sports betting industry is undergoing significant growth worldwide with restrictions loosening and new markets emerging. New opportunities create fierce competition among sportsbooks, and this has led to them devising increasingly expensive and aggressive advertising campaigns.
Public figures and influencers have become a popular go-to for sportsbooks promotions, such as Michael Jordan partnering with DraftKings or Jamie Foxx with BetMGM. Big names are costly, and sportsbooks haven’t realised the ad spend used on these campaigns is going to waste. Without the right precautions in place, up to 22% of ad spend is lost to fraud according to Juniper Research.
The big budgets behind high-profile brand campaigns need to translate into real user engagement. To achieve this, sportsbooks must ensure their digital channels are optimised to capture the surge in interest these campaigns generate. Without proper management, this potential can be lost to inefficiencies like invalid traffic, diluting the impact of their investments.
Ad Budgets Going to Waste
In today’s competitive landscape, sportsbooks need to make every click count. In 2023 alone, The American Gaming Association estimated that over $1.9 billion was spent on advertising campaigns in the US. With such a large amount of spend in play, it’s crucial that sportsbooks see as big a Return on Advertising Spend (ROAS) as possible.
Pay-Per-Click (PPC) campaigns are vital for sportsbook growth but can be disrupted by invalid traffic (IVT). IVT includes both malicious activity, like fraudulent bots, and unintentional actions, such as users repeatedly clicking on ads without intent to convert. These interactions inflate impressions and skew campaign performance data, leading to higher customer acquisition costs (CACs) and inefficient allocation of ad spend. Effectively managing IVT ensures that ad budgets drive genuine engagement and measurable growth.
Investing into influencers and celebrities also forces sportsbooks to bid on brand keywords to prevent their competitors stealing potential users searching for them. Up to 29% of PPC budgets are spent on this bidding according to Wordstream. As competition for brand keywords increases, PPC budgets are depleted without generating any new net revenue.
As campaigns become more expensive than ever, sportsbooks can’t afford to let profits fall to ad fraud. Instead of cutting budgets, sportsbooks should focus on analysing their campaign strategy.
Problematic Navigational Traffic
Navigational traffic is also presenting a significant challenge to sportsbooks alongside ad fraud. Navigational traffic refers to existing customers clicking on branded keywords to log into their accounts. While this seems convenient and harmless enough, this behaviour drastically inflates CACs. Like ad fraud, this can skew the effectiveness of PPC campaigns. By utilising paid search results instead of organic links to navigate to the site, costs are driven up without contributing to new user acquisition.
In addition to the challenges posed by navigational traffic and ad fraud, the competitive landscape for first-time depositors intensifies the need for strategic bidding on Google search. Brands investing heavily in influencers or sponsorships of major sporting events to generate awareness and drive potential users to search for them. However, without securing top placements in paid search results, these prospective customers may be intercepted by competitors before reaching the organic search listings. This creates a critical juncture where the effectiveness of a brand campaign hinges on converting that intent-driven traffic into first-time depositors, ensuring marketing spend achieves its goal of meaningful user acquisition.
First-time depositors are a critical metric for sportsbooks, and this issue directly impacts the cost efficiency of acquiring them. High CACs make marketing budgets less effective, reducing overall ROI.
Shoring Up Your Defences
Before launching costly ad campaigns, sportsbooks should adopt a multi-faceted approach to address ad fraud. IVT typically goes unnoticed, so to prevent this sportsbooks should monitor and analyse their campaign traffic for any suspicious activity. It is possible to identify IVT by looking out for signs such as irregular spikes in traffic from unknown locations or high pageviews. Fraudulent traffic can then by highlighted and removed.
The advancement of technology has made ad fraud more difficult to identify, and legacy fraud tools fail to detect IVT. They don’t analyse traffic at the impression level or consider the context of the business advertising. Sportsbooks can leverage ad-verification platforms to compensate for this. This allows sportsbooks to analyse and report suspicious traffic in real-time. Fraud can then be blocked before it has a chance to harm budgets.
Sportsbooks can also deploy tactics to reduce the impact of navigational traffic on CACs. Methods include encouraging existing customers to use mobile apps or direct bookmarks to log into their accounts instead of paid search campaigns. This decreases their reliance on PPC campaigns for navigation and protects budgets.
Keeping Profits in Sportsbooks’ Hands
Influencer and celebrity campaigns have proven to be a popular and useful tool in reeling new users and profits. However, if sportsbooks don’t have the essential precautions in place, they risk losing these profits to advertising fraud.
To make the most of their advertising efforts, sportsbooks need to prioritise their traffic. Implementing sophisticated tools to analyse traffic and filter out fraud will allow sportsbooks to protect their interests and focus on driving future growth. This way, they can secure their position in an increasingly competitive landscape.
Written by: Chad Kinlay, Chief Marketing Officer, TrafficGuard
A driven, open-minded, creative senior marketer with a strong sense of dedication and commitment. With over 15 years of progressive international experience in marketing and communications management, Kinlay has a credible history of commercial success.
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