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Week 5/2022 slot games releases
Here are this weeks latest slots releases!
AvatarUX has released a sweet treat to start the year with the high-volatility, hyper-colourful Lollipop™. Incorporating the hugely popular PopWins™ mechanic, every win sees a reel expand in height, with each winning symbol replaced by two more. Reels can expand up to five symbols tall in base play, and up to seven high during free spins. Each successful spin also sees an increasing multiplier awarded if an entire reel is unlocked, up to 6x for huge wins off a single bet.
Yggdrasil, has set sail on a swashbuckling adventure with G.Games in Dead Man’s Fingers. The 4×5, 25 payline slot sees players traverse the stormy seas in search of buried treasure, with both free spins and a money collect feature available.The cash collect feature occurs throughout base play, with treasure chests landing on the reels with a cash value, or mini, minor, major and grand jackpots. If a collect symbol lands on the fifth reel, all money symbols are collected with the value accumulated for big wins.
R. Franco Digital has launched Witches North, a new online slot that immerses the player in a magical world of adventure and enchantment. Brewed with a mixture of great rewards, the five-reel, four-row and 40-line title sees the player become the indispensable companion of a 21st-Century druid, helping concoct potions, collect plants and magical stones, while facing up to elves, giant gingerbread cookies and evil spiders.
iSoftBet, invites players to spin the wheels of wealth and enjoy the high life in lavish new release, Brilliant Diamonds: Hold & Win™. The 25-payline game includes Stacked Wilds which can appear on all reels and offer spectacular payouts when multiple land, as well as a Hold & Win Respins round and a random Diamond modifier for additional entertainment. Private jets, luxury cars, exclusive watches, and expensive Champagne correspond to symbols with varying values in the base game, whilst Brilliant Diamond symbols can be used to trigger the Hold & Win Respins feature.
Evoplay has revealed the latest addition to its tier-one product offering, the enchanting Wild Overlords. The new title sees players visit a mysterious kingdom ruled by powerful Overlords, a ruthless tiger, brave wolf, robust horse and mighty buffalo. The game’s quest is to overcome the majestical beasts and gain access to their treasure, with players set on a mission to obtain their mystical powers to have any chance in winning. To support the brave challengers, users will have an array of symbols to choose from, each filled with the elements that make the Overlords so mighty – including up to 12 Mystery symbols, which can turn into regular symbols, except for Wilds.
Swintt, has announced it’ll be giving players the chance to spin up a fruity fortune this February with the launch of their brand-new both-ways-pay slot, 7 Fresh Fruits. The game – which features 5 reels and 10 fixed paylines – is the latest addition to Swintt’s ever-expanding collection of Premium slot releases; a range of games that combines the retro aesthetics and simple gameplay of popular land-based fruit machines with a selection of modern bonus features.
Spearhead Studios has officially released its newest branded slot title, John Daly: Spin It And Win It. This title brings the loud, colourful, and unpredictably exciting character of John Daly to life in the form of a feature-packed 5-reel 3-row video slot. This captivating and highly volatile 243-ways game has three compelling base game modifying features, three unique bonus features, and a win potential of over 20,000!
Yggdrasil and ReelPlay are travelling back to the land of King Arthur in Towering Pays™ Excalibur. The five reel, increasing paylines slot sees the Towering Pays™ mechanic return to the offering, with King Arthur himself acting as a wild. When Excalibur lands on the reels, it will transform into stacked matching symbols for increased win potential. If Excalibur symbols are present across a winning combination, players will progress to the next stage, which sees the reel set expand, adding an extra row atop the grid, which can continue until the grid is 5×8.
Pragmatic Play, welcomes players to the dancefloor to enjoy the funk of the 1970s in its brand-new fruit-inspired release, Colossal Cash Zone™. Keeping things fresh, the base game features Colossal Symbols of varying sizes (1×1, 2×2, and 3×3) that can hit anywhere on the middle reels, increasing the chances for a payline to form. The Cash Zone Symbol spices things up, landing with multipliers worth up to 250x the bet for nine of a kind. The Bonus Symbol starts the Free Spins show, during which random multipliers of up to 20x can hit at every spin.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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