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Week 31/2021 slot games releases
Here are this weeks latest slots releases!
Realistic Games, has released its latest game Re-Trigger Happy® Deluxe, a western themed 5-reel slot. The new title brings players into the world of the Wild West’s most wanted, with play on 10 fixed win lines across the five reels, and a Doubling Wild symbol. When three or more scatter symbols appear, players are awarded with a Free Spins Bonus Round of 15 Free Spins, as well as the relevant pay-out. All wins occurring in this round are tripled, as well as the ability to re-trigger the spins indefinitely!
Live 5 is taking players to a neon jungle where fluorescent wolves glow in the latest video slot to leave its production line, Wolf 81. The game beautifully masters the neon theme but with a unique twist. Set across four reels and with 81 ways to win, players will want to trigger the Free Spins bonus as something special awaits. This is achieved when two or more adjacent Wolf symbols appear anywhere on the reels. This activates Respins and the unique Free Spins entry mechanic.
Spinmatic is launching its new game “Sizzling Blaze”, a retro throwback with a fiery modern twist and Gamble Feature. The recently presented game is a Standard Video Slot with 5 reels and 3 rows format and stays true to tradition with 5 fixed paylines, accompanied by an old-school soundtrack and classic fruit symbols to transport players back to the 80s.
Microgaming has launched its latest exclusive brand title Burlesque by Dita, a spectacular new slot designed by Eurostar Studios in partnership with Aurum Signature Studios featuring the multitalented Dita Von Teese. Players can prepare to be entertained by some of her striking signature acts and enjoy experiencing the Wild Pleasure feature during the base game that turns up to five reels Wild. Collecting at least three scatter symbols earns a VIP ticket to one of four show-stopping free spins bonus rounds, with each free spin taking players to a different venue where Dita has graced the stage.
Inspired Entertainment, Inc. is pleased to announce the highly anticipated launch of Super Hot Fruits Megaways. With more than one billion lifetime plays globally, Super Hot Fruits has become one of Inspired’s most played games of all time.
Relax Gaming, the igaming aggregator and supplier of unique content, has released yet another gem from the depths of the ocean with its latest game, Deep Descent. Catering to the player that yearns for the tranquillity of the ocean floor and the adventure of digging for riches, Deep Descent offers over 3000 ways to win and an RTP of 95%. Ideal for fans of high volatility gaming, the 5×3 slot quickly evolves into a 5×5 slot during gameplay and offers a maximum win of almost 19,000x.
iSoftBet, has unveiled a thrilling Norse adventure with its latest hit, Wild Hammer Megaways
Stakelogic, the innovative and pioneering casino game developer, and Hurricane Games are taking players on a wild adventure in Star Wild Blaster, the latest explosive slot to leave their production line. As the name suggests, Star Wild Blaster is all about Wilds which Multiply when forming part of a win combination to allow players to land some insane cash prizes. Star Wild Blaster takes the 5X3 reel format with 10 fixed paylines. During the base game, Wild symbols substitute for all symbols and can appear on reels two, three and four.
Play’n GO rock the roads with legendary rock band in the latest addition to their music series, ZZ Top Roadside Riches. Join legendary rock band ZZ Top as they set off on tour and get a feel for Americana music and life on the road. A 5×4 slot game filled with classic Texas-inspired symbols, we’re talking sunglasses, buffalo skulls, colourful suits – it’s got it all. Players don’t have to be fans of the band to enjoy this game as it radiates an ‘80s feel and beat that will be recognised by all.
Fishin’ Frenzy Megaways breathes fresh life into the online slot and brings it to the attention of a wider audience that enjoy jackpot games. Every spin of this hugely popular game now comes with the added bonus that entry to the Wheel King could be triggered. As well as hunting for the catch of the day, players could reel in the main Jackpot King pot or claim the Royal and Regal pots that offer more frequent payouts.
Pragmatic Play, a leading content provider to the gaming industry, has unveiled the sequel to its colourful smash hit, Fruit Party. Fruit Party 2 is the latest sequel developed by the leading provider, following recent expansions 5 Lions Megaways, Panda’s Fortune 2 and the popular John Hunter series. In the base game, wilds can have multipliers that can be added together across winning clusters give you a max multiplier of up to 256x. Free Spins are triggered if three or more Scatters land on a single spin. During Free Spins, the random wilds continue to occur, with them having a max multiplier of up to 729x on any individual wild, while three or more Golden Fruit Scatters will retrigger the Bonus Mode.
Yggdrasil, is inviting the most daring and desperate sailors to the cold depths of the ocean to encounter mythical creatures in the latest YG Masters slot, Siren Song, in partnership with True Lab. Siren Song offers up to x30,000 maximum win, exclusive features of players’ choice, and spellbinding visuals. Gamers are given the option of the three Free Spins with varied volatility. Emerald Free Spins make the Sticky Skull Wilds hold their positions until the end of the bonus. Silver Free Spins place four to twenty Fish symbols on the reels, multiplying winnings by the number of the landed fishes.
BGaming congratulates Pin-Up Casino in its style! The studio has launched a new custom slot called Lucky Lady Pin-up. The retro-style game became a birthday gift for an operator that is celebrating its 5th anniversary! Lucky Lady Pin-up is the first custom slot based on the Lucky Lady Moon game which is extremely popular among the operator’s audience. Full of colours and lights, the slot recaptures the atmosphere of a luxury pin-up party! Moreover, there are a lot of generous gifts for players hidden in the new slot! With unlimited Free Spins, Wild Multiplier and a Gamble round, the game has got a maximum exposure of over 27,000 and a high RTP of 97%!
ESA Gaming, the innovative games provider, is set to add to its EasySwipe
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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