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Dark Fantasy Survival RTS Age of Darkness: Final Stand Trailer and Early Access Announcement

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PlaySide Studios have announced their dark fantasy survival RTS Age of Darkness: Final Stand will be descending into Early Access through Steam in Fall 2021. Age of Darkness: Final Stand presents a modern, darker spin on the survival RTS genre that will challenge new players, and strategy experts alike. The initial story driven trailer is now live giving players a sneak peak into the title and unique gameplay.

Strategic construction, careful resource management, and rapid recruitment are the keys to surviving unrelenting swarms of Nightmares. Robust defences to build, battleworn heroes to enlist, and the tug of war between light and dark all complemented with an original soundtrack by Path of Exile composer Kamil Orman-Janowski.

Survive the Never Ending Evil

Age of Darkness: Final Stand will enter early access with an intense survival game mode that tests your resolve. By day, construct buildings, gather resources, and recruit an army led by unique Heroes. Scout into the deadly fog of war and take the fight to the horrors within. By night, survive swarms of enemies numbering in the thousands. Made to be highly replayable, your army will fall, your settlements will crumble, but you will learn. Rise from the ashes again and again to push back the darkness of ‘The Veil’ and keep the light alive.

Fog of War: Evolved

Light up a rich, complex, procedurally generated map to claim territory back from ‘The Veil’. A dynamic living death fog that conceals enemies, drains life from your troops and turns structures into spawning nests for the Nightmares. Holding the line against this terror is not for the faint of heart. Any units unfortunate enough to be too close to ‘The Veil’ become ‘horrified’, sending them into fits of fear and lowering their effectiveness. Only light cures the darkness, so fight in the light or pay the price.

Death Nights

Brace yourself against huge tidal waves of Nightmares. Leveraging an internally developed technology called ‘SwarmTech’ allows the game to render over 70,000 enemy units on the screen at one time. These enemy legions claw their way up through seething fissures in the earth to reinforce ‘The Veil’. When the Death Night begins, you’ll be weakened by a Malice – a random affliction capable of undermining the best laid plans. If you are fortunate enough to survive until dawn you will be rewarded with a choice of Blessings. Live or die, Death Nights will test your strategic skills to breaking point.

Heroes Vs Horrors

Lead the charge against the horrors of the night with powerful and unique Heroes. Using special abilities gained from levelling up, these Heroes can be key to turning the tide of a desperate battle. But beware, the Nightmares have elite roaming champions of their own that drop precious resources when killed, posing an extreme and ever-present threat to your expansion. Are you the hunter, or the hunted?

Early Access & Community

At PlaySide, we are passionate about working hand in hand with our players to help shape the evolution of Age of Darkness: Final Stand, both during Early Access and into the future. Our strongest desire is to have a title reflective of our gaming passion whilst providing a unique challenge that players from this genre both desire and demand. We look forward to building a long-term community and engaging with our players who share a like-minded vision of making a deeper, darker, challenging combat RTS experience.


“Age of Darkness: Final Stand heralds PlaySide’s expansion into the hardcore PC platform. As a studio created to develop AAA titles, the vision has always been to develop larger, more hardcore titles on PC and Console” said Gerry Sakkas, CEO, PlaySide Studios. “Age of Darkness: Final Stand is a testament to the grit, adaptability and talent of our artists, engineers and game designers. We’re extremely excited and anxious to meet our first wave of players on Steam and to finish building Age of Darkness: Final Stand together with the community!”

“The PC RTS genre is as wild and untamed as it is deep and complex. This is a space where anything goes and the player’s expectations are limitless” said Sean Gabriel, Lead Designer on the title. “Rising to that challenge and bringing PlaySide’s special blend of personality, experience, and talent to bear has been a herculean task of which we’re exceptionally proud. With Age of Darkness: Final Stand we’ve been able to combine our passion for Action RPGs, Roguelikes, and RTS games into something wholly our own – and we’re only just getting started.”


Age of Darkness: Final Stand Links

●        Official Website: Age of Darkness: Final Stand

●        Announcement Trailer: Age of Darkness | Official Trailer – YouTube

●        Steam: Age of Darkness: Final Stand on Steam (steampowered.com)

BMM

BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Eastern Europe

Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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AI

Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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