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Week 28/2021 slot games releases
Here are this weeks latest slots releases!
Belatra Games’ fresh new slot, 500 Juicy Fruits, has burst into life and is available on the specialist online slots developer’s portfolio just in time for the summer. 500 Juicy Fruits is a tasty video slot set against a rich tapestry of eye-popping colours and a mood-lifting soundtrack. Lucky7 symbols are blended on the reels with a cocktail of Watermelons, Lemons, Oranges, Plums, Grapes, Strawberries and Cherries.
WorldMatch has released its new online slot, DiWINity. This new 5×3 slot reprises the theme of Greek opulence and unbridled luxury in which the gods would bask. There are 20 fixed winning lines. Reels are filled with letters in screaming colours, decorated with Hellenic designs. Players will see Zeus and his children appear, every one of them accompanied by elements that distinguish them: Artemis with the arch, Athena with the sparrow (ready for a fight), Apollo with the harp, Zeus with the thunder and Aphrodite in her shell.
Yggdrasil and YG Masters partner ReelPlay have released their latest Infinity Reels creation, Tiki Infinity Reels Megaways
Lightning Box is set to delight players with Enchanted Waysfecta, a stunning new title that marks the debut of its exciting Waysfecta mechanic. Set in a magical forest and inspired by the Nutcracker Suite ballet, it features a host of colourful characters including a young woman, wise owl, key-carrying mouse and an evil stepmother. It also features Lightning Box’s exciting new Waysfecta device, which is primed to deliver up to 15,552 ways to win!
Inspired Entertainment, Inc is pleased to announce the launch of Big Spin Bonus
Turning up the heat this summer is SPICY MEATBALLS
Wazdan, is set for a brand-new claw-some Asian adventure in its latest hit Midnight in Tokyo. The supplier’s immaculate new game is a 5-reel, 243+ ways to win escapade combining a number of the developer’s most popular features in the latest instalment in its Hold the Jackpot series, with players being able to win up to 3,000x their stake. Two types of innovative Wild Splitters are present in the game, both of which increase the number of ways to win using Wazdan’s splitter mechanic.
Stakelogic, the pioneering online casino game developer, has debuted the latest title in its suite of popular classic slots, Joker Wild Blaster. The game has been developed in partnership with Hurricane Games, which was recently acquired by Stakelogic, and via the provider’s innovative Greenlogic® Program. As the name suggests, Joker Wild Blaster is all about landing Wilds to trigger big wins. Wild symbols can Expand and there is also a Wild Multiplier that can turn a big win into a mega win.
Green Jade Games is encouraging players to step into the ring and fight for big wins in the latest title in its innovative knockout series, Prizefighter K.O. The game uses a 6×4 reel matrix with 50 ways to win with every spin. Players are very much the favourite to emerge victorious and are helped through the bout with three bonus features. The one that packs the biggest punch is EverWin. This is active during Champion Mode Free Spins and sees the player receive their biggest win throughout the bonus applied to each Free Spin.
The newest game in Play’n GO’s portfolio, Hotel Yeti-Way, gets us in the mood for summer. The treacherous Himalaya trail is full of peril. Many unsuccessful adventurers have had no option but to turn back before reaching the top. After a Yeti comes across a discarded case of supplies and money, he decides to take a break from the icy mountains and head to a tropical paradise, we mean… Who wouldn’t? An already action-packed slot game, the use of the Dynamic Payways heightens the thrill further as it gives players more ways to win with every Free Spin.
Push Gaming has launched a pirate-themed slot with a difference in its latest title, Booty Bay. Swashbuckling adventures are abound in a tropical cove that’s full of hidden plunder buried beneath the sun-drenched sands of the Hotzone, where players will find the biggest win potential. To make the most of this loot-laden section, the base game is transformed by triggering different features when the moving Booty Wilds land in the 3×3 square. Unlike typical pirate themed slots, progressive unlimited respins are then generated.
Kalamba Games is bringing out of this world excitement and galactic wins to players in its latest title, Cosmic Charms. Set in the vast emptiness of space, the game offers a classic fruit slot experience but with added features that take excitement to astronomical levels. Cosmic Charms introduces a brand new Cashpot mechanic with five available levels set above the reels waiting to be claimed if the Quasar symbol behind each column is revealed.
Booongo, has released its latest creation in partnership with the boutique studio Kendoo, Pearl Diver. The 3×5, 10-payline underwater adventure slot provides a huge win potential of 3,000x, with the gameplay focused on a Diver who acts as both a Wild and Scatter as he attempts to unearth valuable pearls hidden in the depths of the ocean. Three or more Diver symbols trigger the Free Spins mode, during which further appearances of Divers will grant additional spins for players to enjoy.
Pragmatic Play, has launched its new Viking-inspired venture Lucky, Grace & Charm, headed by an all-female group of warriors. The highly volatile slot takes on a stunning Norse theme and is played on a 3×5 layout, overlaying a mystic harbour filled with Viking longships. The title’s striking visuals are complemented by a stirring soundtrack and innovative features that ramp up the excitement on offer.
NetEnt, the premium casino content supplier, which is part of Evolution Group, has launched Starburst experience and turbo-powers it to a different dimension. StarburstTM XXXtreme is a kaleidoscopic 5×3 slot that includes the iconic Wilds of Starburst Wilds when activated.
True Lab presents a new, top-notch quality adventure game, inspired by a classical Egyptian theme. Battle-seasoned treasure hunters will fall for its immersive blend of canonic setting, spellbinding visuals, and an unconventional approach to game mechanics. The Bonus Buy feature is aimed at purpose-oriented players, who prefer instant access to Free Spins. No more beating around the bush!
Yggdrasil, has rolled out the first YG Masters hit incorporating its thrilling Game Engagement Mechanic (GEM) MultiMax, together with Bulletproof Games. The 3×5 slot features cascading reels, where all winning symbols are removed, allowing new symbols to fall in their place. Cascade+ is a mechanic where the chaining of multiple wins increases the players’ position on the free spins trail – the further they climb the more spins are awarded.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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