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Week 18/2021 slot games releases

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Here are this weeks latest slots releases!

Kalamba Games has launched Joker Times, the feature-packed latest addition to its successful Joker series. Using an evocative medieval theme, Joker Times takes players on a walk through history while enjoying the classic Vegas style reels with a twist. Packed with fun features and mechanics, this high volatility slot will have players on the edge of their seats. As well as incorporating Kalamba’s signature feature HyperBonus, which allows players to short cut into the free spins game, Joker Times also comes with K-Boost and Cashpots.

 

Belatra Games, the specialist online slots developer, has continued its rich vein of form with the launch of its Master of Gold, the Secret Cavern slot. Free Games are earned when uncovering three Master of Gold Scatters and the main draw in Free Spins is the super-symbol which replaces the second, third and fourth reels. Once found it substitutes 9 common symbols to boost the chances of lining your pockets.

 

Nolimit saddles the Wild West a third time with El Paso Gunfight xNudge Readying their steed for a third foray to the Dirty Old West, the Malta based Software Provider is geared up to release yet another heavy hitter with a Western theme. A slot game like no-other, with over 44,440x the bet and five different bonus variations, El Paso Gunfight xNudge is now live and available across all partners.

 

Relax Gaming, has written another volume in unique slots with a first-of-its-kind new title, Book of 99. The Greek mythology-themed game follows Relax’s long line of innovative content. Boasting an incredible RTP of 99%, it marks the first slot of its kind to offer such a generous return to players. Collecting 99 books in the Base Game triggers 10 free spins, an added route to the typical 3-symbol trigger. Once one of four heroic characters is chosen at random, it gains expanding abilities in the Free Spins round, growing to fill the whole reel and catapulting win potential up to 5,000x the bet.

 

Inspired Entertainment, Inc is pleased to announce the launch of Scarab Gold gameplay mechanics create a visually impactful and entertaining iGaming experience for players. The game offers an enhanced portrait-play version with the Mystery Boost mechanic giving players additional chances to win. The Mystery Boost features blank symbols that if combined with a Scarab symbol, transform into a reel symbol.

 

Live 5, the content partner of choice for some of the biggest gambling brands in the market, has launched its latest fantasy-themed slot, Minotaur, which sees players navigate a labyrinth in search of treasure guarded by the mythical beast. Minotaur is a 5×3 reel, 10-win line game that combines the stripped-back simplicity of a classic slot with some of the thrilling features found in modern video slots to build anticipation and deliver big win potential with each and every spin.

 

iSoftBet, the leading slots supplier and aggregation platform provider, has launched its latest smash hit Hold & Win adventure, Pearl Legend. Set in a beautifully created oriental temple flanked by a fearsome dragon, the 3×5 grid is packed with creatures of lore, such as phoenixes, golden frogs and majestic dragons. On any spin, the dragon can spring into action with his furious fire to add extra wilds or additional pearls, or even change all royal symbols in view into high-paying wins.

 

Evoplay has announced the release of its latest classic-themed slot, Cycle of Luck. Optimised for mobile-gaming, Cycle of Luck features four substantial jackpots, multipliers and a simplicity in design that will please all players. The fruity slot comes loaded with variable volatility and a range of other innovative features, as well as a Bonus game that is packed with potential for big pay-outs. Players that are familiar with retro slots will be excited to see cherries, lemons, plums, and oranges appearing on the reels, as well as three different Lucky Sevens symbols.

 

Play’n GO has teamed up with a legendary Swedish rock band for their latest release, HammerFall. HammerFall is based around the group of the same name, one of the most successful power metal bands in Europe, responsible for popularising and defining the sound of the genre alongside other bands like Helloween and Iron Maiden in the ‘80s. While the game is a music slot, it mixes this element with a fantasy theme, broadening its appeal in the market. The story is based around HammerFall’s mascot, Hector the Paladin, as he aids players in a battle to victory and fortune, all set to the soundtrack of some of the band’s biggest hits.

 

Yggdrasil, the leading worldwide publisher of online gambling content, has partnered with ReelPlay for its latest collaboration, Odin Infinity Reels. The game is the first to combine both the popular Megaways mechanics and is set in the mountainous world of Asgard with the rainbow bridge Bifrost looming in the distance. The game begins with 3 reels of differing numbers of symbols. The Infinity Reels mechanic sees the reels expand with every winning combination, as well as upping the win multiplier. Lucky players who reach the 15th reel or beyond are in line to score a bonus 888x jackpot prize.

 

Blueprint Gaming has launched its latest classic themed slot Crypt of the Dead, which is set to resonate with core slot players across multiple markets. The 6 x 3 reel slot offers 4,096 ways to win and plays out in the mysterious catacombs of a long-dead Pharoah. The game makes the most of the player-favourite adventurous setting and boasts a series of proven features to complement the action. Special expanding symbols make a welcome return in what have become a staple element of Blueprint games. Overwhelmingly positive feedback for such features from players highlights the importance the supplier places on listening to and engaging with other stakeholders in the development process.

 

Pragmatic Play, a leading content provider to the gaming industry, has released its latest thrilling title, The Amazing Money Machine. Capable of churning out huge jackpots or massive wins, the 3×5 video slot hosts the creation of a genius inventor who has found a way to create riches on the reels. With two possible bonus rounds that can be triggered, the Respins and the Jackpots, the feature-packed game also contains expanding reels which can assist in triggering either bonus modes, as well as a Respin Wild feature which adds random Wilds to the screen for a lucrative single respin. The Jackpot feature can be triggered in three different ways, either through an instant jackpot reward in the base game, in a Respin mode or if three scatters land on a single spin. During this round, players will have to pick from 12 hidden items to match three symbols for the corresponding jackpot.

 

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Eastern Europe

Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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