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Week 7/2021 slot games releases

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Here are this weeks latest slots releases!

NetGame Entertainment, has released its latest spellbinding slot, Book of Nile: Magic Choice. Magic Choice is the next edition of the hugely popular Book of Nile series which sees players reunited with Egyptian Pyramids, Pharaon and an adventurer for this expedition through Ancient Egypt. The most valuable symbol of the game is the Secret Book, which is both Wild and Scatter. If three or more books are found on the reels then 10 Free Games will launch the bonus game – Magic Free Spins. At the heart of the adventure is the chance for players to make a Magic Choice which will shape their destiny. Before the Magic Free Spins bonus game begins, players choose one of nine symbols which becomes a special Expanding Symbol.

 

Yggdrasil, invites players to a thrilling Wild West adventure in Big Bucks Bandits Megaways provides 117,649 ways to win with a string of additional reaction wins and features offering rewards of up to 10,000x the bet. The Jackpot Heist Respin is triggered when six or more scatter symbols land and rewards three respins. When new scatter symbols appear they are held, and the respins count is reset. Upon completion of respins, each scatter symbol awards a prize or a jackpot.

 

 

GAMOMAT, one of the leading independent slot game developers, has released its new slot title, Sevens & Books. This release is a 3-reel, 5 paylines fruit slot with classic bars, bells and sevens, but with the extra Book symbol – synonymous with GAMOMAT. The Book symbol is the star of the show and is a Scatter symbol with the potential to return winnings on its own and triggers and retriggers the Free Spins feature. The Bonus symbol will pay as scatter-on-payline during the Free Spins. Suspense builds on each spin as every symbol except the Book can become a Bonus symbol, and of course, the higher the paying symbol, the better the payout.

 

GAMING1 has launched its latest Chinese New Year-themed slot game, Astro The Great Race. Long ago, before there was a Chinese zodiac, the Jade Emperor wanted to select 12 animals to be his guards. He sent an immortal being into man’s world to spread the message of the race to the Heavenly Gate, and this is where The Great Race originated. Arriving just in time for the annual festival, the five-reel title invites players to take part in a frantic race between all the animals of the Chinese zodiac, where crossing the finish line guarantees the player eternal glory, free spins and impressive rewards. Astro The Great Race features 99 Ways to Win and provides up to 10 unique bonuses that players can win, each bringing its own set of surprises and rewards.

 

The 4×1 Wild Pharaoh symbol nudges up or downwards until becoming completely visible, increasing the multiplier by 1x with each nudge, whilst three Scatters trigger Free Spins with unlimited Nudging Wild Multipliers! Players landing two Pyramid symbols will enter the Hold and Win Bonus starting with three re-spins of the coin multiplier symbols and ending with a Wheel of Fortune where even greater riches await! So get spinning and reel in the riches. “Sphinx Fortune is a really nice union of theme and mechanics”, says Booming Games’ Head of Product, Moritz Blume. “We fully expect this high volatility slot to be a huge success across all player groups due to the combination of exciting & entertaining features and the potential for huge wins”.

 

This title from Play’n GO will be music to your ears; it’s their latest release slot release, the Paying Piano Club! The Paying Piano Club is a 3×3 slot that looks back to the early days on the frontier when people would return from a hard days prospecting and listen to a jaunty tune on the pianola. While 5×3 has mainly replaced the classic 3×3 reel as the typical grid size, Play’n GO has still found a large audience for their 3×3 titles. It’s the format of their popular Joker series of games with titles like Fire Joker, Mystery Joker 6000 and Sticky Joker.

 

Kalamba Games is channelling its inner Roswell for all things extra-terrestrial in its new slot, Agent 51. Players will be tasked to travel back to the ‘60s and meet the intrepid Agent 51 as he investigates all manner of unusual goings-on in this mystery alien adventure. On their journey across the games’ 5×3 reels and 20 paylines they will be challenged by signature Kalamba features, which will offer a maximum win multiple of over 5,500x the bet. While Agent 51 pursues his close encounters, the gameplay is taken up a notch with K-Loops. Every 10 base game spins, players accumulate special character symbols and on every tenth spin, the selected symbols become specially expanded to cover all three positions on the reel.

 

Blueprint Gaming is offering players the chance to capture huge feverish wins in its new slot release, Big Money Frenzy. The classic-themed game contains much-loved functions synonymous with Blueprint titles, such as transforming symbols, while also incorporating popular hold and win mechanics within the Money Spins bonus round. During the Money Spins feature, players are given three spins to secure glorious prizes, while each new Money Spins symbol in view resets the remaining spins to three. The Frenzy Spins mode elevates the gameplay to a whole new level, where all cash values in view are awarded on every free spin.

 

Players are invited to strut their stuff in the stylish and luxurious new slot Trillionaire, the product of a three-way collaboration between Red Tiger, NetEnt and FashionTV Gaming Group. This glitzy 5-reel video slot is the first to be inspired by a song from the leading global fashion and lifestyle channel, and features the huge hit ‘I Want to be a Trillionaire’ by FashionTV star, Anja J. Trillionaire is designed to have a broad appeal that leverages the global recognition of this megabrand and global TV network, which reaches over two billion viewers worldwide.

 

Booongo, has collaborated with its partner games studio Kendoo to develop the latest addition to its Hold and Win portfolio, Wolf Saga. Set in a wintry forest, Wolf Saga’s 3×5 reel, 25 payline slot features snow covered creatures on the reels, a fearsome female hunter and majestic white wolves, which all make for a chilly adventure. With both free spins and bonus Hold and Win jackpots available, players will be eagerly hunting three scatter symbols to trigger the free spins, with giant symbols and boosts throughout the round. To start the Hold and Win bonus mode, six or more Moon symbols need to land in a single spin. This triggers the familiar respin mode for Booongo fans, where all 15 reel spots filled lead to the Grand Jackpot of 1,000x the stake.

 

Pragmatic Play, invites players to enjoy the vibrant new game release Joker King, its latest launch in a series of harlequin-themed titles. The 4×6, fruit machine-style title offers 25 paylines for players to land winning combinations on. It is a highly-volatile slot, featuring a bright purple background and an upbeat soundtrack. Six regular symbols feature in Joker King, including oranges, plums, cherries, BARs, 7s, and the most valuable of them all, stars. Winning combinations can be up to six symbols in length, worth pay-outs of one to five times the stake.

 

Endorphina has just released its newest Gem Blast slot – taking your players straight into the skies to witness the blazing and stunning Aurora Borealis without stepping foot off the ground. Endorphina’s Gem Blast is a 5-reel 3-row slot game with 10 paylines that allows your players to WIN BOTH WAYS. This means that regardless if the combination appears from left-to-right or from right-to-left, the line will be a winning one.
The Diamond Star acts as a wild symbol which substitutes for all symbols and expands over the reels to trigger a RE-SPIN. Appearing on reels 2, 3 and 4. It can bring the player up to 3 re-spins.

 

The Slotmill games portfolio continues to grow. This time with a classic slot, Neon Dreams, that also falls under the Slotmill ClassicsTM series. The electrifying neon lights gives players a sense of the fun retro 80’s and a potential win of up to 5000x bet. Neon Dreams is a 9-reel video slot that requires at least 3 matching symbols to secure a win, whilst 4 matching symbols awards a re-spin of the non-matching reels. The bonus feature is triggered when collecting 5 matching symbols and is based on collecting additional symbols of the type that triggered the bonus (trigger symbol).

 

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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July 7, 2025

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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July 7, 2025

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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July 7, 2025

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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