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Week 6/2021 slot games releases
Here are this weeks latest slots releases!
Pragmatic Play, takes players on another epic journey through ancient Egypt in its latest release, Eye of the Storm. Another title in Pragmatic Play’s partnership with Reel Kingdom, the authentic setting and dramatic soundtrack immerses players in their adventure. The 3×5, highly volatile slot sees players searching for the Queen’s treasure among the mysterious temples as a dangerous storm looms upon the reels. The gameplay features the use of ancient artefacts on the reel symbols, with the Eye of Ra symbol being the most rewarding, paying 10, 20 or 50 times the player’s stake for three, four or five in combination.
Inspired Entertainment, Inc is pleased to announce the launch of Temple of Light
iSoftBet, has ridden into town with its latest Wild West adventure, Bounty Belles. The five-reel, 243 payline slot follows the journey of iSoftBet’s three glamorous but deadly outlaws as they look to collect the lucrative wanted contracts on their heads. On any spin, the Bounty Boost can be triggered with a wild bounty spin, expanding reels 3,4 and 5 to add extra ways-to-win, going all the way up to 1,125 paylines. Three or more special bonus symbols trigger the feature-packed free spins, where players can enjoy expanding reels, Wild Bounty and Deadman’s Draw multipliers. The Deadman’s Draw sees cards dealt randomly, before they are shot and removed until only one remains, with that multiplier being added to the next win.
The Cupid slot from Endorphina is a new 5-reel, 3-row game with 20 pay lines. Revealing the secrets of the risky love challenge, the Wild is symbolized by a Cupid, while the Scatter appears as a luxurious Heart symbol and counts on any position. Only the highest wins are paid, when numbers of these romantic jewels and their combinations show on each enabled pay line. 3 or more Scatters trigger 20 free games. In the Bonus game, when the left and right heart halves coincide into one heart – the player is paid the heart’s value multiplied by the total bet. Adventurous love hunters can enjoy a Risk game as well.
Wazdan’s latest magical creation is a 6-reel, 10-payline video slot that transports players to the enchanted woods where they meet curious woodswoman, Clover Lady
Stakelogic is leading players through the dusky and atmospheric gaming floor of a traditional casino to a retro slot machine where they can sit down and play the developer’s latest 3×3 reel classic slot, Mighty Joker Arcade. As you would expect from a traditional slot machine, Mighty Joker Arcade has a base game and a top game, with both taking the 3×3 reel format. The base game pays left to right, while the top game pays criss-cross for plenty of big win potential.
Yggdrasil, the leading worldwide publisher of online gambling content, has launched its latest YG Masters game, Labyrinth of Knossos MultiJump mechanic, which sees randomly assigned win multipliers attached to symbols. These can multiply out as they jump from symbol to symbol across the reels, leading to massive wins. The starting multipliers can vary between 2x, 3x and 5x, however these multiply to huge amounts as they jump.
Pragmatic Play, a leading content provider to the gaming industry, welcomes players back to the ancient world in its latest game release, The Hand of Midas. The 5×3, highly volatile slot is played out in the shadow of a mysterious ancient temple, featuring colossal gold-etched pillars and a mesmeric soundtrack that will captivate a wide variety of casino players. If players see the King Midas symbol pop up on screen, they can expect a big win, seeing as this symbol is the most valuable symbol in the entire game. The King Midas symbol pays anywhere between two and twenty times the player’s total stake.
Expanse Studios is constantly working to add new exciting games to its already large portfolio. The latest release in the studio’s library is called Odd One Out, and it truly is a special slot game that differs from the rest of the crowd. Odd One Out is a perfect blend of old-school gameplay with modern features. It’s a slot that will surely catch your attention. The easy learning curve makes it easy for beginners. However, don’t mistake it for being a simple slot. It features 243 ways to win with a few special features that can boost your winnings nicely. Available for free or real money exclusively at Meridianbet casino, this game may truly be the odd one out in Expanse’s slot rapidly-expanding library.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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