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Week 30/2020 slot games releases

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Here are this weeks latest slots releases!

RubyPlay has announced this week the launch of their brand new Egyptian Sun video slot. The game invites you to Journey to Egypt to discover its priceless antiquities and rich history. From Tutankhamun to Cleopatra, the Sphinx and more, you’ll get to see them all. Let the Egyptian Sun guide you to impressive treasures and rewards. Egyptian Sun slot has loads of features including the Repeat Riches feature where collecting 6+ yellow suns is your ticket to unlocking credit rewards and where each orange sun re-awards all the yellow suns, and any purple sun awards a surprise. Plus, if you happen to land any red sun it will re-award the credit values of ALL the suns combined!

 

 

Spearhead Studios releases two more engaging titles during its Super July campaign. Blackjack and Giant Panda will join Spearhead Studios’ portfolio and are set to bring entertainment to life in many jurisdictions. Blackjack is Spearhead Studios’ second table game, following the release of European Roulette in the Spring of 2020. This classic casino game was specifically built to be played of both desktop and mobile and offers an intuitive experience which card lovers will enjoy. Asian themed Giant Panda will appeal to players who are looking for a relaxing experience. The 5-reel slot is accompanied by a beautiful scenario and peaceful music, surrounding the player with zen vibes and transforming the gameplay into a true pleasure.

 

 

Celebrate the summer Hawaiian style with a chance to win some serious moolah in Kalamba Games’ latest slot title Maui Millions. Set on a beach in Hawaii this 5×3 slot offers an unparalleled range of features and mechanics to appeal to players of all styles and demographics. The game features Free spins, Cash Spins and an all-new Wheel Bonus feature. The Wheel Bonus is initiated when three or more Cash Orb symbols appear in any position and can award either a cash prize or can trigger one of the variants of the Cash Spins Bonus. Players can also hit three Bonus symbols to trigger Free Spins or shortcut straight to Free Spins or Cash Spins via the HyperBonus feature.

NetGame Entertainment, in keeping with its goal of 20 brand new titles by the end of the year, released Fruit Burst on July 16, 2020. Fruit Burst gives players the chance to squeeze more fun out of their playing experience. Fruit Burst is a modern fruit game with classic gameplay design. It comes with 5 reels and 5 paylines and is a 5X3 slot. With the high RTP at 96.50% and high volatility, players will have a strong chance at massive wins and a real roller-coaster of emotions. This slot features a fairly standard base game for fruit slot fans but is filled to bursting with rare symbols that are responsible for some of the game’s highest paying combinations.

 

Red Tiger has revamped one of the industry’s most popular slots titles with the launch of Gonzo’s Quest. The game, which is among NetEnt’s best ever performers, was the first video slot to use cascading symbols in place of a conventional reel. In a highly anticipated move, Red Tiger has now added a further layer of excitement with the celebrated MegaWays functionality, licensed by Big Time Gaming, which varies the ways to win on every spin. The action-packed title invites players to join a charming Spanish explorer’s quest for El Dorado, where intrepid adventurers could discover wins of up to 20,000x.

 

Pragmatic Play, a leading content provider to the gaming industry, has unveiled its latest release, Street Racer. The 4×5, 40 payline videoslot sees users enter the thrilling world of street racing, with five drivers battling for big prizes on the reels. If three Free Spins symbols hit at the same time, the progressive bonus game is triggered where players can choose one driver symbol to start their spins. Every time three Free Game symbols land during the bonus round, the player levels up, gaining more Free Spins and transforming the driver symbols on the reels to give them the opportunity to accelerate to 2,000x their stake.

 

Yggdrasil, the innovative online gaming solutions provider, has opened the doors on its latest thrilling hit, Vault of Fortune. This is the first game developed using Yggdrasil’s disruptive technology solution, GATI (Game Adaptation Tool & Interface), a completely new game development and distribution solution that is powering YG Franchise and the YG Masters programme. The 5×3, 20 pay lines title is set in a warehouse crammed with lost artefacts and riches, as players hunt through boxes full of valuable goods. Vault of Fortune features cascading wins, with every winning symbol removed making spaces for more boxes to drop down, potentially leading to even more wins.

 

Play’n GO have released their latest title into the market, the wildlife-themed slot Win-a-Beest. Win-a-Beest is a payways slot set in the plains of Africa and is a new spin on the classic Buffalo-style games enjoyed since the golden age of casino. The slot is played on a 2-4-4-4-2 diamond grid and focuses on the Wildebeest, an animal native to the continent. The Wildebeest serves as a ‘super-symbol’; it’s the most valuable icon in a game featuring a very strong paytable, and only needs two-of-a-kind to payout instead of three. The game’s features all revolve around this super-symbol with the first two, Beest Mode and Beest Mode spins, only featuring the Wildebeest, Wild and Scatter symbols on the reels, to provide more robust wins on the grid; while Stampeding Spins gives players more access to Beest Mode.

 

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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July 7, 2025

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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July 7, 2025

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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July 7, 2025

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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