Lisbon, Portugal, 16-18 of September

This September 16-18, SBC Summit in Lisbon will host the official presentation of Communications Hub (CommsHub). The new all-in-one communication management platform helps businesses integrate messaging services 75% faster while ensuring uninterrupted delivery through built-in backup and cascading traffic.

Developed by industry veterans and now operating as a standalone brand in the RedCore business group, Communications Hub is set to change the way high-volume messaging is managed – not only in iGaming and affiliate marketing, but also in fintech, e-commerce and beyond.

A New Era of Smart Messaging

Communications Hub centralizes SMS, flash calls and alpha name registration into one streamlined interface. The platform provides businesses with access to an up-to-date list of verified service providers, flexible routing options and advanced analytics – all designed to reduce costs, save time and increase reliability.

One of the platform’s key innovations is its built-in failover and cascading traffic system, ensuring that no message is lost due to a provider outage or technical disruption.

“We built a Communications Hub to take the uncertainty out of messaging,” said Viktoriia Yefimenko, CEO, Communications Hub. “Our mission is simple: make integration fast, delivery reliable and management effortless.”

75% Faster Integration

The launch announcement comes with a headline figure: Communications Hub reduces the time needed to integrate new providers by 75% – from the industry standard of 35-45 days to just 10 days.

For fast-moving industries, this speed means more than convenience; it can mean seizing market opportunities before competitors do.

Meet the Team at SBC Lisbon

Visitors to SBC Lisbon 2025 will have the opportunity to see Communications Hub at the stand #D181 in action, meet the team behind it and explore how the platform can streamline their communication strategy.

“SBC is the perfect stage for our launch,” added Viktoriia. “It’s where forward-thinking businesses come to explore new technology and we’re ready to show them what’s possible.”

Who Should Visit

Communications Hub is built for any type of messages – from marketing agencies and trading platforms to online retailers and affiliate networks.

The platform’s combination of speed, stability and smart routing makes it particularly valuable for companies where every second and every message matters.

Event Details:
SBC Summit Lisbon 2025
16-18 of September
Visit the Communications Hub at booth  #D181

For more information ahead of the event, visit the website.

The international business group RedCore invites visitors to explore exciting career opportunities at the SBC Summit in Lisbon, taking place on 16–18 September. Throughout the event, the HR and recruitment team will be on-site to present current job openings and hold short interviews with potential candidates directly at the stand.

At Stand D185, RedCore will launch a dedicated HirePoint — a space where recruiters of the business group will conduct quick interviews and collect referrals. Scheduling a meeting will take just a few seconds via a special interactive screen. And to have conversations — in fully equipped meeting rooms.

Visitors are welcome to stop by even if they are not currently seeking a job.

“You never know which meeting could be a turning point in your career. Quite often, people come to us simply to connect and later return as candidates. At our HirePoint, you can showcase your skills, explore opportunities, and take the first step toward a career at RedCore — or simply exchange contacts to reconnect later if circumstances change. We also always appreciate referrals for talented professionals,” says Oksana Izmailova, Chief Human Resources Officer at RedCore.

RedCore is growing at a remarkable pace: in 2024 alone, the number of specialists working in its brands has increased by 58%, now exceeding 4,500 professionals. This rapid business expansion opens new opportunities and career prospects every day — both for current team members and for those eager to join.

RedCore is an international business group that PIN-UP Global has transformed into. The company operates offices in different countries and unites a diverse team representing more than 20 nationalities.

SBC Summit returns to Lisbon next week with its biggest edition yet, delivering 20% year-on-year growth to reach 30,000 delegates. The event will also debut fresh features addressing urgent industry priorities, alongside a renewed emphasis on hospitality.

With attendees from over 130 countries, the summit will take on its most international scope to date, introducing stages on Global and Emerging Markets and regionally focused networking spaces to spotlight opportunities across Africa, Latin America, Asia, Europe, the Middle East, and North America.

Agenda highlights include keynotes with Gary Vaynerchuk, Randi Zuckerberg, and a lineup of sporting icons, plus the launch of Tech Academies with hands-on learning in AI, blockchain, gamification, and marketing.

The expo floor, conveniently split into themed zones to help delegates navigate the 700 exhibitors across 135,000 square metres, will also feature lounges, interactive showcases, plus nine Food Festival areas offering more than 40 options. Notable names exhibiting on the floor include 1xBet, Altenar, Amusnet, Clever Advertising, Digitain, EveryMatrix, GR8 Tech, iGP, Kaizen Gaming, Optimove, PayFuture, Smartsoft, Soft2Bet and Stake.

Adding to the excitement, the show floor will also feature celebrity appearances and walkthroughs from the likes of award-winning artist Jordan Dawson, Portuguese actress and influencer Margarida Corceiro, and international footballers Cafu, Marco Materazzi, Claude Makélélé, and Marek Hamšík, among others.

Rasmus Sojmark, CEO and Founder of SBC, commented: “We are looking forward to SBC Summit returning to Lisbon next week. Last year was a huge success and taught us a lot, especially when it comes to what really connects with delegates.

“This year, we focused on the topics that matter most, from adding new stages covering global and emerging markets to dedicated academies on AI and marketing. And of course, some super star appearances to add that iconic SBC flair.”

On the educational front, the six-stage conference programme, which now includes the new Global and Emerging Markets stages, will bring together over 550 industry experts, 44% of whom are C-level executives. Affiliation and player protection will be discussed extensively, while the revamped technology stage will now include a focus on martech and payments, complementing the offerings at the Payment Expert Summit.

Adding to the event’s star-studded line-up will be the return of the Super Stage at the MEO Arena. The stage will host a series of inspirational talks from some of the biggest names in sport, including Oleksandr Usyk, Rubens Barrichello, and legendary footballers from the Legends Charity Game such as Kaká, Edwin van der Sar, Roberto Carlos, Michael Owen and Petr Čech. 

Super stage attendees will also have the chance to explore the latest industry thought processes and strategies during a ‘Super CEO Panel‘ featuring the likes of Daniel Taylor (CEO International, Flutter International), Neal Menashe (CEO, Super Group), Joanne Whittaker (CEO, Betfred), Jesper Svensson (CEO, Betsson Group) and Simon Lidzén (CEO & Co-founder, Fast Track).

In the evenings, the MEO Arena will be transformed into a stage of celebration, hosting two industry award ceremonies. On Wednesday, 17 September, the venue will welcome the inaugural Affiliate Leaders Awards, a ceremony dedicated to honouring the brands driving innovation in the affiliate sector. The following evening, the industry will gather for the 12th edition of the SBC Awards. Hosted by renowned goalkeeper Peter Schmeichel, the evening will recognise the achievements of global operators and suppliers across payments, marketing, platform provision, and data.

The Affiliate Leaders Awards will also anchor the expanded Affiliate Leaders Summit, which this year runs across all three days and features a 40% larger show floor, bringing together the industry’s leading affiliates and operator affiliate programmes under one roof.

Closing the week, delegates will gather on Thursday evening for the INFINITY Lisbon Closing party, hosted at the MEO Arena. The finale will feature headline performances from EDM icons ALOK and Timmy Trumpet, ensuring the Summit concludes on a high note.

Ahead of the main event, SBC will host the Legends Charity Game on Monday, 15th September, where Portugal Legends will take on World Legends in a match aiming to raise more than €1 million for local and international charities.

Other standout features of SBC Summit include:

• Airport Registration:  Collect your event badge on arrival at Humberto Delgado Airport (14–17 September) for seamless entry on Tuesday.
• SBC Connect app: Your dedicated event app allowing you to network with attendees, book meetings, view the agenda, and bookmark key sessions.
• SBC Summit Opening Party: Celebrate the start of SBC Summit at Urban Beach with headline sets from world-class DJs Joel Corry and Imanbek (VIP pass holders only).
• Media Headquarters: Uniting the industry’s leading media publications, allowing brands the chance to boost visibility through interviews, press conferences and podcasts.
• Masterclasses: Participate in expert-led masterclasses on sportsbook trading, designing engaging slot machines and Ukrainian regulation.
• First Pitch Competition: Watch five startups pitch their products for a prize package worth over €90,000.
• Numerous daytime & evening networking events.

“SBC Summit 2025 wouldn’t be possible without the incredible support of the industry. To our sponsors, exhibitors, speakers, and attendees, thank you for helping us bring to life what has truly become the greatest show in gaming.” Sojmark added.