Groove Technologies, a leading global iGaming platform and game aggregation solutions provider, today announced a landmark partnership with “Azərlotereya” OJSC, the official lottery organizer, iGaming and sports betting operator in Azerbaijan.

This collaboration will leverage Groove’s cutting-edge gaming platform and proven technological reliability to deliver an unparalleled digital experience to players across Azerbaijan.

With a vast portfolio of over 15,000+ games from over 150 top-tier providers and a robust, scalable infrastructure, Groove’s platform ensures seamless performance, security, and innovation.

The partnership will introduce “Azərlotereya” players to a new era of immersive gaming, powered by Groove’s industry-leading payment solutions, real-time analytics, and player engagement tools.

Rachel Tourgeman, Head of Partnerships at Groove Technologies, stated: “This partnership is a testament to Groove’s ability to deliver world-class gaming technology at scale. “Azərlotereya” recognised our platform’s unmatched reliability and depth of content, key factors in providing players with a premium, frictionless experience. Together, we’re setting a new standard for digital lottery entertainment.”

“Azərlotereya” OJSC added: “Our mission is to bring innovation and trust to “Azərlotereya” gaming landscape, and Groove’s proven platform aligns with that vision. Their technology’s stability and expansive game library allow us to elevate our offerings while maintaining the high standards of security and compliance. This partnership marks a major leap forward for our digital transformation.”

Groove’s platform is engineered for high-traffic environments, ensuring zero downtime and lightning-fast transactions, a critical advantage for “Azərlotereya” OJSC’s growing player base. The integration also includes advanced responsible gaming features, reinforcing both companies’ commitment to safe and sustainable play.

Trusted by partners worldwide, Groove turns complexity into competitive advantage. With a commitment to transparency and player satisfaction, “Azərlotereya” continues to pioneer the future of gaming in the region.

Yahale Meltzer, Co-Founder and COO of Groove Technologies, concluded: “At Groove, we don’t just power gaming platforms, we power possibilities. Collaborating with a forward-thinking partner like “Azərlotereya” allows us to demonstrate how technology can redefine an industry. This is just the beginning of a partnership that will drive innovation, engagement, and growth for years to come.”

Spinomenal, the leading iGaming content provider, has signed a partnership with Betsson Georgia to amplify its presence within the regulated Georgian market.

Formerly known as europebet, Betsson Georgia is entering a new phase of development in the market, now operating under the global Betsson brand. The operator will be able to offer a wide selection of Spinomenal’s casino content within its offering. Some of the titles from Spinomenal’s studio joining Betsson Georgia are Book of Demi Gods 3, Egyptian Rebirth 2 and Majestic King.

Betsson Georgia delivers a wide selection of online gaming services to its vast customer base, including a leading sportsbook, slots and live casino.

Yossi Shayovits, Head of Business Development for Spinomenal commented: “The newly rebranded Betsson Georgia remains a key player in the Georgian market and we’re very happy to expand our reach here with such a strong partner. Our games will fit well within their casino lobby and bring a new level of entertainment for its player base.”

Mindia Tsiklauri, Product Manager – Slots and Crash games for Betsson Georgia added: “We’re always looking to enhance our offering within the Georgian market, and Spinomenal’s superb content will do just that. The studio excels at creating games with diverse themes and styles that we know will grab our players’ attention.”

SBC Summit Tbilisi 2025 will return to Georgia’s capital on 15-16 October, bringing together 2,000 senior industry professionals and 40+ exhibitors to exchange expertise and discover the brands leading the way in Eastern Europe and Central Asia.

Co-hosted with SMH Global—a Georgia-founded company operating at the intersection of sports, sports media, and iGaming across Eurasia and beyond, and a longtime SBC partner in the region—the event will take place at the 5-star Sheraton Grand Tbilisi Metechi Palace.

By bringing together key stakeholders in a regionally rooted setting, the event will open direct access to high-growth markets including Georgia, Kazakhstan, Romania, Bulgaria, Serbia, and Armenia—territories where success is driven by deep local understanding rather than standard European strategies.

An invaluable part of the event, the two-day conference agenda is designed to reflect current market realities, highlight emerging opportunities, and offer forward-looking insights into where the industry is heading.

Topics will range from licensing and taxation to the cultural nuances that shape business in geographically close, yet fundamentally different, markets. Speakers will include some of the most respected names in the industry, regional experts, and global strategists whose experiences offer practical value for decision-makers.

Rasmus Sojmark, Founder and CEO of SBC, said: “We created SBC Summit Tbilisi to give serious operators and suppliers a direct route into some of the most promising but underexplored markets in the industry. It’s a focused, high-value event built for businesses looking for real insight, strong local partnerships, and a better understanding of how to succeed in a region poised for huge growth.”

Alongside the conference, the expo will spotlight top suppliers and service providers active in the region. Attendees can engage directly with potential partners and explore solutions tailored to local regulatory, operational, and cultural needs.

Lasha Machavariani, Founder of SMH, commented: “This is the third year of SBC Summit Tbilisi, and it’s been incredible to watch it grow stronger with each edition. 

“Georgia has proven to be an ideal host, not just strategically, thanks to its business-friendly environment and location at the heart of Eurasia, but also culturally. There’s a natural sense of hospitality, openness, and energy here that makes the summit a truly unique experience for international delegates and local leaders alike.”

Now in its third year, the event reflects Georgia’s growing role as a natural hub for the industry, both strategically and culturally. The country’s tax-efficient business environment, supportive regulatory outlook, and location at the crossroads of East and West position it as an ideal base for operators exploring outsourcing, regional expansion, or relocation. Combined with a strong tradition of hospitality and openness to innovation, Georgia offers a powerful springboard for companies looking to establish and scale their presence across Eastern Europe and Central Asia.

Beyond its geographical focus, SBC Summit Tbilisi is designed to ensure the right people are in the room. By leveraging the networks of both SBC and SMH, the event guarantees a high-level audience that includes key decision-makers from major regional operators, hyper-local affiliates, and top-tier suppliers. The attendee profile is further enriched by the presence of government representatives, regulators, and local media, ensuring discussions go beyond networking and drive real regional impact.

True to SBC’s event style and Georgia’s spirit of hospitality, both days will wrap up with evening networking events, offering attendees valuable time to continue conversations and strengthen connections in a more casual atmosphere.

For companies looking to scale in Eastern Europe and Central Asia, SBC Summit Tbilisi offers the insight, access, and connections that matter. Registration is now open.

SBC Summit Tbilisi stands apart from broader expos, offering a more focused and regionally relevant experience. It forms part of SBC’s global conference series, alongside SBC Summit Rio, SBC Summit Americas, SBC Summit Malta, and the global-focused SBC Summit in Lisbon.

Get your ticket for SBC Summit Tbilisi 2025.