

Latest News
BetHog Chooses Optimove as its Marketing Solution through Ignite+ Program to Jumpstart its Marketing
Cryptocurrency casino and sportsbook startup harnesses Optimove’s Ignite+ Program to scale campaigns, gain predictive insights, and deliver personalized player journeys at scale
BetHog, a cryptocurrency casino and sportsbook from the creators of FanDuel, has chosen Optimove as its marketing solution through its Ignite+ program. Ignite+ gives BetHog access to enterprise-grade CRM and AI-driven marketing capabilities, enabling the company to accelerate campaign execution, gain predictive insights, and deliver more personalized player experiences at scale. Optimove is the creator of Positionless Marketing and the #1 Marketing Solution for iGaming and sports betting operators.
“Optimove has been an incredible platform and partner in speed-to-market from day one,” said Kyle Wachtel, Chief Marketing Officer at BetHog. “Their team didn’t just provide us with a platform. They became an extension of our marketing team, bringing expertise, predictive models, and industry knowledge that we simply couldn’t replicate in-house at this stage.”
Tomer Imber, Senior Director of Sales, US Gaming at Optimove, commented: “From the start, the BetHog team has shown incredible vision and drive, already boasting an innovative product and burgeoning brand, and we are excited to be part of their journey. BetHog is leveraging our platform to build lasting player relationships and accelerate growth.”
The partnership highlights BetHog’s rapid path from integration to execution. Within weeks, the company completed its IP warmup, validated data quality, and began sending campaigns. Optimove’s out-of-the-box predictive models and churn analytics now serve as a BI function for the startup, enabling it to focus on growth without the burden of building a large internal team.
“The Ignite+ Program was the perfect fit for us as a fast-growing startup,” Wachtel added. “It gave us access to enterprise-grade CRM capabilities and AI-driven insights without the overhead of building out a full BI and CRM function. From onboarding to campaign launch, Optimove executed at startup speed to get us live.”
With Optimove in place, BetHog is now poised to embrace Positionless Marketing, a breakthrough approach that frees marketers from traditional role constraints and gives them the ability to independently harness Data Power, Creative Power, and Optimization Power.
“We still have many opportunities to explore with Optimove, and we are confident that Positionless Marketing will help us move faster, personalize more deeply, and maximize every player interaction,” Wachtel said.
The Ignite+ Program has already supported the growth of dozens of iGaming and sportsbook operators. For BetHog, leveraging Ignite+ represents a key milestone in its journey to scale rapidly while building a foundation for personalized, AI-powered marketing.
The post BetHog Chooses Optimove as its Marketing Solution through Ignite+ Program to Jumpstart its Marketing appeared first on Gaming and Gambling Industry in the Americas.
Jess Richman Founder & CEO of Slips
Slips Launches AI-Generated Peer-to-Peer Prediction Markets

Slips, the social peer-to-peer betting app redefining real-money gaming, announced the launch of its AI-Generated Prediction Markets, allowing players to bet on virtually anything — from sports and politics to pop culture and beyond.
The new feature expands Slips’ core offering of Heads Up (winner takes all) and Pools (split the pot) by introducing automated, AI-powered markets. Fueled by integrations with advanced large language models, these systems can now:
- Automatically generate new bets around trending topics, events, and storylines.
- Audit and resolve outcomes in real time to ensure fairness and transparency.
- Scale prediction categories from sports and entertainment to politics, finance, and global events.
“Prediction markets are the natural evolution of peer-to-peer gaming, and AI is the engine that makes it limitless,” said Jess Richman, Founder & CEO of Slips. “By removing the house, empowering our users, and tapping into generative AI, we’re creating the world’s most dynamic, scalable, and social real-money betting experience.”
Since launching, Slippers have won over $6 million in winnings, with more than 150,000 users nationwide. Its social-first design includes leaderboards, messaging, and community features that make every bet more than just a wager — it’s a shared experience.
With rapid user growth, early revenue traction, and a scalable model designed for the expanding global market, Slips is positioned to redefine how people bet, play, and interact in the digital age. The possibilities are endless with AI-Generated Prediction Markets, whether it’s forecasting election results, guessing box office numbers, or betting on the next viral trend.
The company also announced that these markets will soon extend into futures, commodities, and politics, all powered by AI tools that automatically track, generate, and settle bets.
The post Slips Launches AI-Generated Peer-to-Peer Prediction Markets appeared first on Gaming and Gambling Industry in the Americas.
Latest News
GAMOMAT unleashes Dead Legion – brought to life by live orchestra

GAMOMAT, one of the leading independent German software developers for slot games, is raising the stakes again with the release of its horror-themed Dead Legion.
Set on a war-torn battlefield that’s shrouded in mist, Dead Legion unfolds within a macabre world where the dead legions have risen. An epic, dark live orchestral soundtrack intensifies the atmosphere across the 5×3 reels. A skeletal Roman legionary with glowing blue eyes represents the Wild and substitutes for all symbols except Scatters.
Free Games will be triggered with three shown Scatters, which are represented by an undead Roman centurion on horseback. Once Free Games are underway, any undead Roman legionnaire that lands on the reels becomes sticky – haunting red eyes confirm the change – and adds to the final winning total at the end of the round.
GAMOMAT is releasing Dead Legion via its Remote Gaming Server, G‑RGS, and through the Bragg HUB. Dead Legion joins an epic horror-themed line-up featuring Xploding Pumpkins, Book of Madness, and its bold new chapter — Book of Madness 2.
Check out a preview of the game by following this link: https://vimeo.com/1105798819/feb2c9d247
GAMOMAT Distribution GmbH Lead Game Composer Iris Wallner said: “Dead Legion will always be one of those projects I’ll never forget. Standing in front of a 64‑piece live orchestra and hearing that first dark swell of sound was pure magic. Every musician brought their own energy, creating something powerful and raw that no sample can match. Bringing this vision to life isn’t just about adding music – it’s raising the bar for how immersive our games can be. It’s a statement that kicks off our horror-themed line-up in unforgettable style.”
The post GAMOMAT unleashes Dead Legion – brought to life by live orchestra appeared first on European Gaming Industry News.
Endorphina Press Releases
Endorphina Launches New Brand for Crash and Instant Games – Klikz

The leading slot game provider, Endorphina, has announced the launch of Klikz, a separate new brand specializing in crash and instant games. This marks a significant new chapter in Endorphina’s history and a bold move forward in the iGaming industry. With the launch of Klikz, Endorphina aims to expand its portfolio and reach a brand-new audience.
Through its innovative slot games and player-centered approach to game development, Endorphina has established itself as a leading player in the world of online entertainment. Over the past few years, the company has remained focused on innovation, expressing its growing interest in creating memorable gaming experiences for players worldwide. With the launch of Klikz, Endorphina continues to raise the bar in game development, providing a fresh and dynamic experience designed for a completely new audience.
While the global trend in slots is moving toward more advanced visuals and new mechanics, the trend for crash and instant games is simplicity. Klikz is a next-generation iGaming brand specializing in Instant Win and Crash-style games, focused on delivering thrilling mechanics, visually captivating design, and scalable iGaming solutions. The appeal of Klikz crash games lies in their fast-paced and straightforward gameplay, making them suitable for every player.
With the launch of Klikz, players can expect games like:
* AceX – a high-flying crash action game with an increasing multiplier, featuring a provable fair algorithm, real-time multiplayer betting, mobile-optimized and seamless gameplay, and a possibility for customization with branded planes and customizable skins.
* DiceX – a pure probability Instant Win game with an intuitive and simple UI, flexible volatility, and super-fast rounds for high engagement. In DiceX, players win when the dice is rolled within their selected winning range.
* Tower of Squeaks – an Instant Win game where risk meets strategy. In Tower of Squeaks, players win by climbing the tower when they select a safe tile on each floor. With its addictive “just one more step” feel and adjustable difficulty level, this game is designed to keep retention high.
“Slots will always be at the heart of Endorphina, but Klikz is our way to play in a new arena. Crash and instant games are simple, quick, and engaging — and we know that’s exactly what a lot of players are looking for today. With Klikz, we’re opening the door to a whole new audience and showing that Endorphina can innovate far beyond slots,” said Artyom Moskvin, COO of Endorphina.
With the launch of Klikz, Endorphina aims to reach a completely different audience and expand its presence in the dynamic iGaming world. What makes Klikz instant games stand out is their instant gratification through minimal waiting, constant engagement, and potentially high wins. Klikz games offer a mobile-first experience and are built for replayability, featuring high RTP and session stickiness.
The post Endorphina Launches New Brand for Crash and Instant Games – Klikz appeared first on European Gaming Industry News.
-
gaming3 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory9 years ago
iSoftBet continues to grow with new release Forest Mania
-
News8 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News7 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry8 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News7 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry8 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018