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FDJ United (OBG) agrees PartnerMatrix Intelligence deal
Tier-1 operator FDJ United (OBG) has selected PartnerMatrix Intelligence’s data-driven tracking toolset to power its multi-brand affiliate strategy across regulated European markets.
Part of the EveryMatrix Group, PartnerMatrix Intelligence (PMI) provides unmatched affiliate insights and full online visibility for iGaming operators.
PMI technology will enable FDJ United (OBG) to gain a real-time overview of which global sites are promoting its brands, across which pages and to what precise degree of success. It will measure ranking and performance and identify key areas of growth and optimisation with in-depth reporting tools.
Using PMI the operator group will be able to pinpoint precise pages anywhere in the world that bring its brands the most first-time depositors, and instantly take actionable decisions, while sourcing untapped opportunities by discovering new affiliates in any target market.
Affiliate managers who use PMI significantly speed up processes, saving time and resources when looking at which affiliates and sites perform best, what new affiliates to target based on performance, and action real-time optimisation based on traffic analysis at page and link level across millions of websites worldwide.
PMI has recently introduced an enhanced, intuitive interface, making it easier for operators to navigate and extract insights, with new feature ‘Trending Websites’ allowing brands to easily spot fast-growing affiliates and uncover new opportunities.
Vahe Khalatyan, CEO, PartnerMatrix, said: “We’re thrilled to work alongside such a well-respected operator group providing them with affiliate data traffic insights that gives them the ‘why’ behind FTDs, where they are best performing and where they should invest. This will enable their many brands to take instant revenue generating and cost saving decisions and is technology that no one else can offer.”
Ryan Henderson, Head of Affiliates, FDJ United (OBG), said: “PartnerMatrix was a natural choice once we’d seen the full range of its capabilities and we’re confident it will help our affiliate teams across multiple brands to work more efficiently, discover new growth areas, and stay one step ahead.”
The post FDJ United (OBG) agrees PartnerMatrix Intelligence deal appeared first on European Gaming Industry News.
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The post SlotsCapital.lv Heats Up Summer with a Treasure-Filled 200% Bonus on Jenny Nevada and the Diamond Temple appeared first on European Gaming Industry News.
Elantil, the revolutionary platform solutions provider on a mission to disrupt the industry by providing a new “strategic backbone” for iGaming, has announced it has further enhanced its marketplace with one of the most trendy slots available in the industry by adding Pateplay’s suite of 90+ slots.
Pateplays games are characterised by next level design, unique RTP strategy, modern mechanics, interactive bonus rounds, additional cash bonus winnings and impressive Jackpot functionality, giving the platform’s operators access to exciting new content that’s licensed in nine jurisdictions globally.
In addition to its innovative collection of slots, Pateplay also offers live auto roulette and a suite of powerful engagement tools that include leaderboards, jackpot systems and in-game gamble features, making it a versatile studio that’s capable of reaching players in a wide range of markets.
As such, Pateplay’s inclusion in Elantil’s Marketplace comes as great news to all operators using the company for their iGaming needs – especially given the fact that they have the freedom to contact the supplier directly to form their own agreements and save on any additional charges.
John Debono, Chief Technical Officer at Elantil, said: “With its state-of-the-art games and sophisticated engagement tools, Pateplay is another welcome addition to Elantil’s Marketplace that will further strengthen the range of services that we can supply to operators. A fast, flexible and co-operative partner, we’re sure they’ll go on to become a popular supplier for our operators.”
Eugene Camilleri, Business Development Manager at Pateplay, said: “Having only begun operating in 2022, we’re incredibly proud of how quickly we’ve grown the Pateplay brand in Europe and South America – and having our content featured in Elantil’s Marketplace will ensure we’re now able to introduce our state-of-art games and advanced engagement tools to even more operators going forward.”
The post Elantil adds Pateplay to rapidly expanding marketplace offering appeared first on European Gaming Industry News.
BASILISK, the global esports organization built to champion science, announced the signing of legendary fighting game competitor Justin ‘Jwong’ Wong as captain of its newly formed Fighting Game Community (FGC) Division. Wong will lead BASILISK’s entry into the FGC by recruiting players, developing community events, and creating FGC – science crossover content.
“Justin isn’t just a competitive genius – he is a cultural icon and humble leader within the FGC. We are incredibly proud to have him leading our FGC division and support the amazing work he already does for the community,” said BASILISK co-founder Christopher Bothur.
A nine-time Evolution Championship Series (Evo) Champion and Guinness World Record holder, Wong brings unparalleled FGC credibility and expertise to BASILISK. His reach extends across the entire FGC fandom of millions, and he was immortalized in Evo Moment #37 which has over 100 million views.
As Captain of BASILISK FGC, Wong will leverage BASILISK’s data analytics to scout and train the next generation of FGC pros.
“Math is super important to fighting games. I’m excited to join science’s esports team. I’m passionate about finding promising players with a positive mentality and shaping them into the next big thing. I want to see somebody else in the spotlight after me and help them reach their potential. If we can discover the next world champion, that would be fantastic,” said Wong upon joining BASILISK.
The signing comes on the heels of BASILISK’s new partnerships with The Planetary Society and Caltech’s Institute for Quantum Information and Matter (IQIM), announced in July. These collaborations create a powerful bridge between renowned scientific institutions and gamers, which Wong will amplify to his millions of followers and fans.
“Justin is a dream addition to our organization. He exemplifies the dedication and analytical capacity required to be an esports champion or great scientist,” added BASILISK co-founder Hans Kassier.
Wong becomes the second “GOAT” (Greatest of All Time) to join BASILISK, alongside Finnish StarCraft 2 legend Joona “Serral” Sotala, who just captured the SC2 Esports World Cup Championship in July 2025. The signing also creates opportunities for cross-over content with BASILISK’s diverse roster, including chess Grandmaster Vincent Keymer and award-winning science communicator Kyle Hill, who brings over 2.5 million followers and a vast network of science enthusiasts to the organization.
The post Fighting Game GOAT Justin Wong Joins BASILISK, Science’s Esports Team appeared first on Gaming and Gambling Industry in the Americas.
SlotsCapital.lv Heats Up Summer with a Treasure-Filled 200% Bonus on Jenny Nevada and the Diamond Temple
Elantil adds Pateplay to rapidly expanding marketplace offering
Fighting Game GOAT Justin Wong Joins BASILISK, Science’s Esports Team
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