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BETANO AND SPORTING CP RENEW PARTNERSHIP UNTIL 2029

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Betano and Sporting Clube de Portugal have renewed their partnership for an additional four seasons, extending the relationship between the two brands until the end of the 2028/29 season. A sponsor of “the Lions” since 2021, Betano — the premium sports betting and online gaming brand of Kaizen Gaming — will continue to support the Alvalade club as the Main Sponsor.

The renewed agreement covers both the First Team and the B Team, which currently competes in the second league, with Betano maintaining prominent branding on the front of both teams’ official shirts.

“We are very pleased. This renewal is the reward for a successful investment by both parties in the excellent relationship we’ve established over the past four years. We began our partnership with Betano as Champions and now we renew it as back-to-back Champions. With that in mind, I believe the conditions are ideal for continued success over the next four years,” adds André Bernardo, Chief Strategy and Operations Officer of Sporting Clube de Portugal.

“We are truly delighted to extend our partnership with Sporting Clube de Portugal. Over the past few years, we have built a strong relationship founded on trust and shared ambition. This partnership has also coincided with a remarkable period in the club’s history, as Sporting has secured back-to-back Portuguese league titles, as well as a Portuguese cup triumph. This renewal reflects the mutual success and confidence that defines our collaboration, and reinforces our commitment to Portuguese sport, its fans, and to delivering a safe, innovative, and responsible betting experience,” says Julio Iglesias, Chief Commercial Officer at Kaizen Gaming.

The new agreement also includes a wide range of joint activations and fan-focused initiatives, further strengthening the bond between the brand and the Sporting universe over the next four seasons.

The post BETANO AND SPORTING CP RENEW PARTNERSHIP UNTIL 2029 appeared first on European Gaming Industry News.

Darwin Filho CEO of Esportes Gaming Brasil

Esportes da Sorte launches new app on Google Play with enhanced experience, reinforced security, and exclusive benefits

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Platform strengthens its mobile presence with an official app that promises more security and exclusive promotions

Esportes da Sorte announces the launch of its new mobile application for Android, available exclusively on Google Play. The new app brings significant improvements compared to the responsive mobile version previously available only via browser.

The new launch offers an even safer experience, as it meets all compliance and protection standards required by the official Android store. In addition, the app guarantees access to exclusive promotions such as free spins, free bets, cashback, and boosted odds, specially created for mobile users.

Another key feature is the ability to follow the platform’s promotional campaigns firsthand, with instant notifications and an optimized navigation interface. With a more modern layout and superior performance, the app enhances the customer journey, providing convenience, speed, and a trustworthy environment for bettors. Until now, the platform operated through a responsive mobile version of the website, accessible via browser on both Android and iOS.

“This launch reinforces Esportes da Sorte’s commitment to continuously investing in technology and innovation. The new application is part of our expansion and consolidation strategy in the market, ensuring that our users have access to an increasingly modern, secure, and competitive experience,” said Darwin Filho, CEO of Esportes Gaming Brasil, the group behind the brand.

“More than just an app, we are delivering a platform designed to bring Esportes da Sorte even closer to our customers. We want every user to feel practicality, trust, and exclusivity when placing their bets, reinforcing our mission to offer not only entertainment but also a high-level, differentiated experience,” added Marcela Campos, Vice President of Esportes Gaming Brasil Group.

The app is now available for free download on Google Play (exclusively for Android). iOS users continue to have full access to the platform’s features through the mobile browser.

The post Esportes da Sorte launches new app on Google Play with enhanced experience, reinforced security, and exclusive benefits appeared first on Gaming and Gambling Industry in the Americas.

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Push Gaming launches Razor Returns bet365 edition in landmark content collaboration

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B2B gaming supplier Push Gaming has partnered with bet365 to launch Razor Returns bet365, the first in a series of co-branded titles featuring the studio’s most iconic IPs.

Building on the success of Razor Returns, this customised version maintains the high-volatility gameplay and engaging mechanics that made the original a fan favourite.

The collaboration marks the debut of Push Gaming’s branded slot initiative, aimed at providing operators with customised content that reflects their brand identity while ensuring consistent performance.

Razor Returns bet365 brings a fresh visual identity to the hit game, with redesigned symbols and a fully reimagined background in signature bet365 colours.

The scatter, mystery, and Razor Reveal symbols now feature branded design elements, and the underwater world has been redesigned to include the operator’s logo throughout, from glowing sea creatures to sunken treasure.

Despite the visual overhaul, the gameplay stays faithful to the original. Players can still anticipate the legendary Razor Reveal feature, mystery symbols, and the highly sought-after unlimited free spins with progressive multipliers, all culminating in a potential max win of 100,000x.

Following this launch, Push Gaming is set to release additional co-branded games throughout H2 2025, further developing its strategy for customised content across regulated markets.

Shanel Cacciatolo, Account Manager at Push Gaming, said: “This launch is the result of a fantastic collaboration between our teams and a clear shared vision for bespoke, high-performing content.

Razor Returns has already proven itself as one of our most successful titles, and this reimagined version is a great showcase of how we can adapt our strongest IPs for strategic partners.”

A spokesperson at bet365, added: “We’re thrilled to offer our players a unique, bet365-branded version of Razor Returns, thanks to Push Gaming. This partnership underscores our continuous commitment to maintaining high standards in the industry by providing top-notch exclusive content and quality entertainment.”

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The post Push Gaming launches Razor Returns bet365 edition in landmark content collaboration appeared first on European Gaming Industry News.

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Thunderkick returns for an even fierier fiesta in Carnival Queen 2

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Expanding reels reveal up to 117,649 ways to win in revamped sequel

 Independent slots studio Thunderkick has launched Carnival Queen 2, a sequel to its vibrant Mardi Gras-inspired street party, where a new reel structure combines with an infinite multiplier to unveil 25,000x win potential.

Building on the original with a new grid layout, the height of each reel can change at random from two to seven symbols, providing from 5,040 up to a maximum of 117,649 ways to win.

The Avalanche mechanic retains its prominence in the new iteration, replacing winning symbols and levelling up the multiplier by 1x, which can increase indefinitely should combinations keep landing.

The Exploding Wild also makes a return, however this time, firing up both base and bonus game potential. It removes all symbols vertically and one at random from every other reel, as well as increasing the height of its own reel, enhancing the number of paylines.

Landing three scatters activates the bonus round with 12 free spins, during which the height of each reel and multiplier do not reset between spins, bolstering win potential.

Carnival Queen 2 reflects Thunderkick’s expertise in crafting successful game franchises that leverage popular themes and mechanics to generate long-term player value and customer loyalty for operators.

Johannes Polbring, Game Product Owner at Thunderkick, said: “More than six years have passed since we launched the original Carnival Queen, which remains a strong performer in Thunderkick’s portfolio. We felt the time was right to refresh a fan-favourite.

“This sequel introduces more base game action, a brand-new expanding reels grid structure, and even bigger win potential, while preserving the electric fiesta atmosphere that made the first release such a success.”

The post Thunderkick returns for an even fierier fiesta in Carnival Queen 2 appeared first on European Gaming Industry News.

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