QCI Announces Acquisition of VizExplorer, Establishes Itself as A Data Activation Powerhouse and Fuels Growth with Expanded Product Suite

Quick Custom Intelligence (QCI) is proud to announce its new status as a powerhouse in the casino and resort data activation world, following a strategic acquisition of VizExplorer and sustained global expansion. Armed with the combined strengths of QCI’s cutting-edge Artificial Intelligence platform and VizExplorer’s renowned analytics intellectual property, the company is uniquely positioned to drive unprecedented growth. This development enables QCI to invest heavily in an expanded product offering, delivering deeper and wider solutions for a gaming industry that is rapidly diversifying in scope and needs.

Over the past year, QCI has dramatically extended its reach and capabilities. The company’s advanced software is now deployed in over 250 casino resorts across North America, Europe, Asia, Australia, and Latin America, collectively managing more than $35 billion in annual gross gaming revenue. QCI operates in 17 countries and 30 U.S. states, including partnerships with 90 sovereign tribal nations – a footprint that “cements the company’s position as a global leader in casino and resort intelligence,” according to a recent press release quickcustomintelligence.com. This broad presence has validated QCI’s model across diverse markets, proving the platform’s ability to adapt to regional demands while maintaining core excellence in data-driven decision-making quickcustomintelligence.com.

“We truly have become the industry’s data activation powerhouse,” said Dr. Ralph Thomas, QCI’s Co-Founder and CEO. “Our acquisition of VizExplorer turbo-charges what we offer to casino resorts. Now, from the gaming floor to marketing campaigns, from player development to hotel operations – QCI provides an integrated intelligence platform that activates data in real time to drive revenue and enhance guest experiences.” By “data activation,” Dr. Thomas refers to QCI’s knack for turning raw data into actionable insights on the fly – something increasingly crucial as casinos diversify into new domains like online gaming, sports betting, and personalized hospitality. “The industry is rapidly diversifying,” he continued, “and our expanded product suite means we can serve all facets of that diversification. Whether a property is focused on slots and tables, a robust loyalty program, a sportsbook, or non-gaming amenities, QCI now has the tools to optimize it.”

Expanded Product Suite & Innovation: With the integration of VizExplorer, QCI has been able to accelerate investment in product development. The combined company now offers a wider and deeper range of solutions than ever before, including:

• Comprehensive Operational Intelligence: QCI’s core platform unifies player development, marketing, slot management, and hotel operations into one coordinated system. Casino resorts can dynamically adjust operations with data-driven precision – a capability that QCI says enables “live optimization” of the entire resort enterprise.
• Next-Generation Data Visualization & AI: The combined platform leverages Generative AI-powered analytics (such as QCI’s Chatalytics natural language query engine) alongside VizExplorer’s patented Super Graphic tooling. This means users will be able to both converse with their data in plain English and then see it displayed in intuitive heatmaps and treemaps. Modulus was a partner of VizExplorer and moved to QCI in part because of the global QCI adoption. “This level of global adoption underscores the effectiveness of QCI’s platform in optimizing gaming and hospitality operations,” noted Marc Attal, COO of Modulus (a QCI partner) quickcustomintelligence.com. In short, QCI’s platform now enhances data activation, operational efficiency, and customer engagement across multiple continents, bringing AI and BI together for superior insights.
• Broader Portfolio of Integrated Tools: QCI’s offering spans a spectrum of modules: marketing campaign management, player loyalty and CRM, real-time host engagement apps, slot performance analytics, table game yield management, hotel and retail personalization, and more. The VizExplorer acquisition adds depth in areas like service dispatch, advanced reporting, and specialized analytics (e.g., the Quartal visual method), creating a one-stop-shop for resort intelligence. This holistic approach allows casino operators to replace patchwork systems with a single, unified platform that addresses all their data needs.

As the casino industry evolves, QCI’s strengthened position is a timely boon for casino resort operators. In recent years, operators have moved to diversify revenue streams – embracing online gambling, mobile sports wagering, fantasy sports, skill-based gaming, and non-gaming amenities – to complement traditional gaming. This diversification means data silos are multiplying, and the ability to aggregate and act on data from all facets of the business is paramount. “We see ourselves as the nerve center for the modern casino-resort,” said Andrew Cardno, QCI’s Co-Founder and CTO. “By expanding our platform’s breadth, we ensure that wherever our clients’ business grows – be it a new hotel tower, an online casino offering, or a sportsbook – their data flows into one intelligent system. They can analyze a high-roller’s on-property play and their online bets in one view, or coordinate hotel marketing with casino rewards seamlessly. That unified insight is key in a multi-channel world.”

Cardno emphasized that continued innovation and investment are core to QCI’s growth strategy. The company has significantly increased its R&D budget post- acquisition, channeling resources into emerging technologies like enhancing the predictive AI, cloud-hybrid architectures, and enhanced cybersecurity to protect the vast data streams now being handled. QCI’s commitment to the industry is further evident in its educational initiatives (like QCI College for analytics training) and thought leadership – Dr. Thomas, Cardno, and their team have authored a dozen books on gaming analytics and frequently speak at industry forums. “We’re not just selling software, we’re advancing the science of resort operations,” said Cardno. “Our recent expansion into 17 countries shows the universal value of our approach. Now, with a richer product lineup, we aim to set the standard for how data is used in casinos worldwide.”

Industry observers have taken note of QCI’s rapid ascent. In the words of one gaming technology analyst, “QCI has quickly filled the void left by legacy systems. VizExplorer pioneered this space, but QCI has really become the dominant player as casinos transition to more modern, AI-driven tools sccgmanagement.com.” The partnership with VizExplorer’s team has been remarkably smooth, with a shared culture of customer-focused innovation. Many casinos that once used VizExplorer are now embracing QCI’s platform; for example, Delaware Park, Prairie Band Casino, and others publicly switched from VizExplorer to QCI in recent months quickcustomintelligence.com. This trend underscores QCI’s emerging status as the go-to solution for data activation in the gaming resort sector.

Looking ahead, QCI projects robust growth propelled by its enhanced capabilities. The company is actively pursuing opportunities in at least 10 new markets globally quickcustomintelligence.com, reflecting an aggressive but confident expansion strategy. Moreover, the diversified product suite means QCI can cater to integrated resorts (encompassing gaming, hotels, entertainment, and more) better than siloed competitors. “Our message to the industry is clear,” Dr. Thomas stated. “Whether you’re a standalone casino, a multi-property enterprise, or a hospitality group branching into gaming – QCI is ready to partner in unlocking the full value of your data.” With the VizExplorer integration complete and a strong innovation pipeline, QCI stands ready to lead the next era of casino analytics.