MiFinity, the award-winning global eWallet provider, has announced the integration of Google Wallet into its payments ecosystem, enabling Android customers to fund their MiFinity accounts instantly using one of the world’s most trusted and widely adopted payment methods.

This latest integration is part of MiFinity’s ongoing commitment to enhancing the user experience by offering more convenient and flexible ways to fund accounts. It’s a strategic move to meet growing consumer demand for frictionless digital payments, while initially launched within the MiFinity app, this will ultimately help MiFinity’s merchant partners boost conversion, increase deposit success rates, and reduce transaction abandonment. This will be enhanced with a full iFrame and desktop browser rollout planned for the near future.

Sharing his thoughts on the launch, MiFinity CEO Paul Kavanagh said: “The integration of Google Wallet is another important step in our mission to streamline digital payments. Our customers expect fast, secure, and seamless experiences – and now they can enjoy all the benefits of Google Wallet directly within the MiFinity platform. It’s a great addition that aligns with our strategy of putting customers first while supporting our partners in driving revenue and loyalty.”

Key advantages of Google Wallet for MiFinity customers include:

• Faster transactions – Near-instant deposits ensure customers can fund their accounts at the moment of intent.
• Frictionless UX – No more typing in card details – just a tap on a Face ID or Touch ID-enabled device.
• Enterprise-grade security – Google Wallet’s encryption and biometric authentication add another layer to MiFinity’s multi-tiered security stack.
• User confidence – With over 150 million monthly active users globally, Google Wallet is a familiar and trusted payment method that enhances consumer confidence at the point of deposit.
• More choice – Customers can fund their MiFinity account using debit or credit cards already linked to their Google Wallet, expanding payment flexibility.

With Google Wallet now live, MiFinity customers can deposit funds without re-entering card details or switching between services – a key differentiator in high-stakes environments like iGaming and Forex trading, where speed and ease of funding are critical to user satisfaction.

Google Wallet joins MiFinity’s growing portfolio of 80+ integrated local payment methods, including Apple Pay, eVouchers, bank transfers, and local payment options. This positions MiFinity as a go-to partner for merchants looking to expand globally while offering localised, trusted, and high-performing payment options.

Whether you’re an operator in iGaming, a broker in Forex, or a brand in the digital services sector, MiFinity’s ever-evolving payments platform is designed to help you meet user expectations, grow international reach, and optimise the checkout experience.