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Bloomreach selects Flows to power data orchestration and automation across its platform

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Bloomreach, the global leader in CRM and Personalisation, trusted by over 1400 businesses globally, has selected Flows, the no code automation platform driving faster product delivery for businesses globally, to power its data orchestration and automation across its platform.

Personalisation sits at the heart of Bloomreach, with real-time data already deeply embedded in its technology. Now, by combining that strength with Flows’ orchestration and integration layer, the partnership gives customers a smarter, faster way to connect systems, enhance segmentations, and trigger journeys across even more channels than before, without development dependency or technical blockers. It also simplifies how businesses activate systems that don’t naturally work together, from messaging platforms like Telegram or Viber to acquisition platforms like X or Taboola.

The partnership also gives Bloomreach customers access to Flows’ powerful no-code automation suite, enabling them to work smarter and faster. This includes Marketing Capabilities including Jackpots and Leaderboards for fully gamified experiences for operators, intuitive dashboards for smarter decision-making, and enhancements in frontend personalisation to tailor every user experience.

Daniel de Souza, VP Commercial at Flows, said:
“Bloomreach is a powerhouse in real-time personalisation, and pairing it with Flows gives its customers a smarter way to connect all your marketing tools, trigger journeys using multiple platforms, and remove the technical blockers that slow down execution. I’m excited to see  how Bloomreach’s customers will use our no-code product suite to enhance customer experiences, and unlock further value from their tech stack.”

Adam Browne, Strategic Accounts iGaming at Bloomreach, said: “The partnership with flows allows Bloomreach customers to unlock faster time to value by taking advantage of Flows’ no code integration layer. With both companies’ heritage being in real-time player experiences, Bloomreach customers can now trigger these over more channels than ever before. Flows’ customer base will be able to now power all player experiences from one unified platform.”

The post Bloomreach selects Flows to power data orchestration and automation across its platform appeared first on European Gaming Industry News.

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Red Rake Gaming Unveils “Sherlock and the Stolen Gems,” a Slot Full of Mysteries and Big Wins

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Red Rake Gaming expands its slots portfolio with the launch of Sherlock and the Stolen Gems, an exciting new adventure starring the most famous detective of all time. This slot invites players to solve the mystery of the missing gems, combining an immersive atmosphere with innovative features that elevate the gameplay experience.

With a 6×6 reel format, Cluster Pays, and the thrilling “Cascading Reels” feature, each spin can trigger a chain of winning combinations that keeps the pace and excitement alive at every moment.

Among its key features are the “Sticky Clusters,” activated when clusters of seven or more identical symbols connect horizontally or vertically. These clusters lock in place on the screen and trigger a Respin on the remaining symbols. Furthermore, the locked clusters can expand during subsequent Respins, creating a highly attractive cumulative effect. The “Expanding Sherlock” feature kicks in after a win, expanding the reels to an 8×8 format and awarding an additional Respin, significantly increasing the winning potential.

Sherlock’s eternal rival, Moriarty, also makes an appearance with a unique feature that transforms the symbols around him into one single powerful 3×3 cluster with great winning potential.

The Free Spins Round is triggered by landing three or more BONUS symbols and takes place on the expanded 8×8 reel grid. During this phase, the Big Ben meter comes into play, allowing players to collect BONUS symbols to earn extra spins and powerful multipliers, adding an extra layer of excitement and reward.

With a captivating storyline, high-quality graphics, and features designed to maximize player engagement, this slot is a must-have addition for operators seeking differentiated, high-performing content.

With this new release, Red Rake Gaming continues to strengthen its portfolio with dynamic and innovative titles tailored for all markets. Furthermore, this slot—like the rest of the company’s offering—is integrated into Red Rake’s well-established tournament tool, enhancing player engagement and entertainment even further.

The post Red Rake Gaming Unveils “Sherlock and the Stolen Gems,” a Slot Full of Mysteries and Big Wins appeared first on European Gaming Industry News.

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Live-dealer specialist Ezugi to provide immersive casino experiences to SkillOnNet’s Brazilian platforms

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Global entertainment brand SkillOnNet has announced the expansion of its successful partnership with live-dealer gaming solutions specialist Ezugi into the regulated markets of Brazil.

The move builds on a strong existing relationship between the two companies and highlights their commitment to delivering top-tier gaming experiences across Latin America.

Players at SkillOnNet’s  Brazilian platforms, such as PlayUzu.bet.br and BacanaPlay.bet.br, now have access to Ezugi’s high-quality live casino games, including roulette, blackjack, and baccarat.

Part of the Evolution Network, Ezugi has established cutting-edge studio environments in Latin America to provide localised games with localised limits and Spanish-speaking dealers for an unbeatable live casino experience.

Meanwhile, SkillOnNet has been making a splash in Latin America through its PlayUZU and BacanaPlay brands. After launching PlayUZU in Brazil this year, the casino has quickly become a household name in the market, thanks to big-budget TV and marketing campaigns. PlayUZU promotes a “fairer” online casino experience, offering bonuses with no playthrough requirements.

Jani Kontturi at SkillOnNet said: “Ezugi has proven itself to be a standout partner with an exceptional product, and we’re excited to deepen our collaboration. Latin America is a key growth region for us, and we’re committed to offering our players the very best in live casino entertainment.”

Gilad Ben-Ami at Ezugi said: “With SkillOnNet, we share a vision of delivering localized, high-quality live casino content, and together we can offer a compelling product that meets the expectations of Latin American players.”

The post Live-dealer specialist Ezugi to provide immersive casino experiences to SkillOnNet’s Brazilian platforms appeared first on Gaming and Gambling Industry in the Americas.

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Checkd Media Partners with BOYLE Sports

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Checkd Media, part of Checkd Group, has partnered with leading bookmaker BOYLE Sports to bring back its No Tippy Tappy Football podcast for a new season.

The new partnership with BOYLE Sports, a major player in UK and Irish betting, and the new West Ham sponsors, will see the award-winning podcast return for its most ambitious season yet.

With over 42,600 YouTube subscribers and an audience spanning 150 countries, the podcast saw 4 million views, 282,651 downloads and 8300 new subscribers last season alone.

The No Tippy Tappy Football podcast has run weekly during the regular football season since launching for the 2022 World Cup. Available on YouTube and all major podcast platforms, it will see the return of legendary Premier League manager Sam Allardyce alongside Natalie Pike as hosts, with a range of high-profile guests from the world of football joining throughout the season.

The first episode will launch on 13th August with Chris Powell to coincide with the start of the 2025/26 Premier League season.

Previous guests on the show have included David Moyes, Chris Kamara, Phil Jones, Kevin Nolan, Clinton Morrison and many more, sitting down with Big Sam and Natalie to offer their unique blend of insight and personality on the beautiful game.

The partnership sees the show move into a new state-of-the-art studio, introducing a sharper visual identity and improved production values to better engage its growing audience. All content will be amplified across the Checkd Network, ensuring greater reach across platforms.

No Tippy Tappy Football has had its own success when it comes to trophies, winning best Affiliate Marketing Campaign at the EGR Marketing and Innovation Awards 2024 and taking home the Bronze Award for Best Podcast Organisation at the Football Content Awards 2024, competing alongside major industry names such as The Overlap, Stick to Football, The Rest is Football and Up Front with Simon Jordan.

Previous awards include best Affiliate Marketing Campaign at the EGR Marketing and Innovation Awards 2024, as well as the Bronze Award for Best Podcast Organisation at the Football Content Awards 2024, with the podcast competing against the likes of The Overlap, Stick to Football, The Rest is Football and Up Front with Simon Jordan.

Will Tyrrell, Director of UK Media at Checkd Media, said: “With BOYLE Sports now involved at the top level of English football through their West Ham sponsorship, it’s fantastic to be strengthening what has already been a long-standing and successful partnership with Checkd Media. It’s an exciting time for No Tippy Tappy Football as we refresh the look and feel of the show with a brand-new studio and upgraded production. We’re confident this new chapter will take the podcast to even greater heights, both in terms of content and audience reach.”

Sorin Pereverzov, Affiliate Marketing Manager at BOYLE Sports, said: “Partnering with No Tippy Tappy Football was an easy decision. As proud sponsors of West Ham and a brand with deep roots in both football and horse racing, we’re committed to supporting content that’s authentic, entertaining, and made for true fans.

“This podcast is a standout in the space, offering honest conversations with genuine personalities. We’re excited to support its next chapter.”

The post Checkd Media Partners with BOYLE Sports appeared first on European Gaming Industry News.

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