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BETBY BOOSTS E-SIM GAME PORTFOLIO WITH TWO NEW eSOCCER TITLES, MERGING REALISM AND RAPID PLAY

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BETBY, the innovative sportsbook supplier, has expanded its Betby.Games portfolio with the launch of two brand-new eSoccer titles: X-Battle FC and a new e-sim built on the globally renowned football franchise, PES. These additions reinforce BETBY’s commitment to delivering engaging, high-frequency content tailored to the iGaming audience, while serving distinct purposes within its wider esports strategy.

The first release, X-Battle FC, is designed for speed and simplicity, continuing BETBY’s sub-1-minute Blitz game series. The current tournament lineup includes the AFC Asian Cup, Copa América, Euro, and the World Cup. With over 60,000 matches generated per month, X-Battle FC significantly boosts the volume and instant-play appeal of BETBY’s proprietary esports content.

Meanwhile, BETBY has also launched a new eSoccer title fully optimized for the 2025 season. This release is focused on enhancing the depth and realism of BETBY’s eSoccer vertical, featuring immersive visuals, enriched match data, and updated team rosters. It debuts with a curated lineup of tournaments, including the FIFA Club World Cup, Brasileirão Série B, the Chinese Super League, Colombia’s Liga, Argentina’s Primera División, and Russia’s Premier League.

Additional leagues will be introduced as part of a phased rollout, with plans to launch over 35 new tournaments within the next three months. This expansion will include not only top-tier competitions such as the English Premier League, La Liga, Serie A, and Ligue 1, but also lesser-known national championships from countries including Greece, Scotland, Belgium, and Saudi Arabia. The game’s betting offer will also continue to evolve, with a strong emphasis on stat-driven markets designed to foster analytical play and long-term engagement.

Together, these two launches further evolve the Betby.Games ecosystem, which now comprises 19 proprietary titles, over 70 tournaments, more than 350 betting markets, and 400,000 live matches per month. By combining fast-paced gameplay with data-rich, immersive simulations, BETBY continues to deliver tailored experiences that support both entertainment and operational performance, giving operators the tools to reach a broader player base and drive retention.

Commenting on the launches, Kirill Nekrasov, Head of Sportsbook Product at BETBY, said: “With the release of new titles in our eSoccer offering, we are significantly expanding opportunities for our operators. By following a localized approach, we focus on delivering the right content for each market. In addition, we continue to enhance our platform’s stability with every release. Stability and product quality are among our core values, and they represent a standard our competitors will never be able to replicate.”

To find out more about BETBY, visit: https://betby.com/

The post BETBY BOOSTS E-SIM GAME PORTFOLIO WITH TWO NEW eSOCCER TITLES, MERGING REALISM AND RAPID PLAY appeared first on European Gaming Industry News.

Caesars Entertainment

NetGaming Goes Live on Caesars Online Casinos Across Key North American Markets

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NetGaming, an emerging force in online casino content development, is proud to announce the official launch of its premium casino titles on Caesars Entertainment’s online casino platforms across Michigan, New Jersey, and Ontario. As part of this launch, NetGaming’s engaging portfolio, including fan-favorite titles Wicked Wins – Fortune Pick, Zeus’s Thunderbolt 5000, and American Wonder Reels are now live with Caesars in Michigan, New Jersey, and Ontario, with additional jurisdictions to follow soon.

This partnership brings together NetGaming’s creative game design and Caesars’ expansive online casino presence, giving players across North America access to immersive and high-quality slot experiences. The integration of NetGaming titles into Caesars’ online casino platforms represents a significant milestone for the studio as it accelerates its growth in North America.

Pallavi Deshmukh, CEO of NetGaming, said: “We are delighted to see our games live with Caesars, one of the most iconic names in the gaming industry. The launch in three major markets is just the beginning, and we’re excited about expanding further across North America. Our games are designed to entertain, and we’re confident they will resonate well with Caesars’ diverse player base.”

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital added: “We’re grateful to our partners at NetGaming for supporting our ongoing mission to deliver an enhanced gaming experience on our online casino platforms. We have consistently been impressed by the creativity of their game portfolio and look forward to continuing to offer innovative content that enriches our players’ experience through this partnership.”

The post NetGaming Goes Live on Caesars Online Casinos Across Key North American Markets appeared first on Gaming and Gambling Industry in the Americas.

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Reading Football Club Announces PricedUp as its Official Betting Partner

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Reading Football Club announced a new two-year partnership with PricedUp, who become the club’s Official Betting Partner ahead of the 2025/26 campaign.

The UK-based online sports betting and gaming brand will feature prominently across matchday assets at the Select Car Leasing Stadium, as well as on Reading FC’s training wear for both the 2025/26 and 2026/27 seasons.

As part of the agreement, PricedUp will collaborate with the club to deliver exclusive offers and rewards designed to engage and benefit Royals supporters, while also working closely with Reading FC to promote and support responsible gambling practices.

Founded in 2024, PricedUp are committed to delivering a first-class betting experience for customers, placing emphasis on fairness, safety, and enjoyment. Through this partnership, they will also contribute to a series of safer gambling education initiatives, delivered in conjunction with the club throughout the term of the deal.

Importantly, the revenue generated through this partnership will directly support investment into matchday operations and infrastructure – enhancing the supporter experience at the Select Car Leasing Stadium.

Luke Beach, Operations Manager at PricedUp, said: “We’re thrilled to embark on this partnership with Reading, a club with tremendous history at the start of a new and exciting chapter. We want to build positive relationships with Reading fans, and hopefully bring them new opportunities, rewards and content to elevate their enjoyment in supporting The Royals. We wish Noel, the team, and everyone at the club the best of luck in the 2025/26 season.”

Tim Kilpatrick, Head of Commercial at Reading FC, added: “We are naturally pleased to welcome PricedUp as our Official Betting Partner – in what is an important financial agreement for the club. To work with a UK company, who are forging their own story in their industry, aligns with our own growth ambitions and we’re looking forward to supporting each other in reaching our goals.”

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ZEAL continues its path of success in the first half of 2025 and records growth in customer base and profitability

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  • Revenue increases by 32 percent to € 101.5 million
  • EBITDA rises by 76 percent to € 35.4 million
  • Number of monthly active customers for lotteries grows by 12 percent to 1.515 thousand
  • Gross margin from lotteries improves to 17.3 percent

ZEAL Network SE, Germany’s leading online provider of lottery products, recorded substantial and sustainable growth in key performance indicators in the first half of 2025. Group revenue increased by 32 percent to € 101.5 million in the first six months of the year (2024: € 76.8 million). EBITDA rose by 76 percent to € 35.4 million (2024: € 20.1 million).

“We once again achieved strong results in the first half of 2025. ZEAL’s continued growth path proves that our business model is highly robust and scalable over the long term,” commented Helmut Becker, CEO of ZEAL. “We are in an excellent position to further expand our market leadership in a growing industry.”

Andrea Behrendt, CFO of ZEAL, added: “Our half-year results are a true team success – especially given that the jackpot situation was rather weak compared to the previous year. Challenging market conditions particularly underscore our operational excellence. The significant increases in revenue and EBITDA were driven by further expansion of our customer base and profitability.”

 

Lottery Business Revenue Grows by 34 Percent

The strong performance of the lottery business was the key driver of ZEAL’s significant revenue growth in the first half of the year. Despite lower average jackpot levels for LOTTO 6aus49 and Eurojackpot compared to the prior-year period, lottery billings increased by 4 percent to € 527.3 million (2024: € 507.1 million).

Thanks to continued successful marketing initiatives, the average number of active customers per month (MAU) rose by 12 percent to 1,515 thousand (2024: 1,353 thousand).

Additionally, ZEAL was able to improve the gross margin by 3.8 percentage points to 17.3 percent (2024: 13.4 percent), driven by a price increase implemented in the previous year and a changed product mix.

The simultaneous increase in billings and gross margin resulted in a significant 34 percent rise in lottery business revenue to € 91.0 million (2024: € 68.0 million).

 

Games Segment Grows by 49 Percent

The Games segment also continued its strong development in the first half of the year. ZEAL expanded its B2C games portfolio to more than 480 titles and increased revenue in the Games segment by 49 percent to € 6.7 million (2024: € 4.5 million).

 

Significant Increases in EBITDA and EBIT

Challenging jackpot conditions in the first half of 2025 made new customer acquisition more difficult. Nonetheless, ZEAL continued to invest heavily in sustained growth, acquiring 499 thousand new customers (2024: 592 thousand).

Intensive marketing efforts led to an increase in acquisition costs per new customer (Cost per Lead, CPL) by 41 percent to € 46.93 (2024: € 33.20).

Other operating expenses rose by 15 percent to € 49.4 million (2024: € 42.8 million).

In addition to strategic marketing spend—which increased by 14 percent to € 29.1 million (2024: € 25.5 million)—this was primarily due to higher direct and indirect operating costs. The ongoing development of the product mix led to an increase in direct operating costs by 14 percent to € 9.8 million (2024: € 8.6 million). Indirect operating costs increased by 20 percent to € 10.4 million (2024: € 8.7 million), driven in particular by external consulting services, freelance personnel, and software expenses.

Through efficiency gains and the scalability of its business model, ZEAL was able to increase EBITDA disproportionately to revenue—by 76 percent to € 35.4 million (2024: € 20.1 million). EBIT nearly doubled year-on-year, reaching € 31.1 million (2024: € 16.1 million).

Based on the strong results of the first half of 2025, ZEAL confirms the forecast published on March 26, 2025.

The post ZEAL continues its path of success in the first half of 2025 and records growth in customer base and profitability appeared first on European Gaming Industry News.

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