

Conferences in Europe
SBC Summit Tbilisi Gears Up for Its Strongest Edition Yet
SBC Summit Tbilisi 2025 will return to Georgia’s capital on 15-16 October, bringing together 2,000 senior industry professionals and 40+ exhibitors to exchange expertise and discover the brands leading the way in Eastern Europe and Central Asia.
Co-hosted with SMH Global—a Georgia-founded company operating at the intersection of sports, sports media, and iGaming across Eurasia and beyond, and a longtime SBC partner in the region—the event will take place at the 5-star Sheraton Grand Tbilisi Metechi Palace.
By bringing together key stakeholders in a regionally rooted setting, the event will open direct access to high-growth markets including Georgia, Kazakhstan, Romania, Bulgaria, Serbia, and Armenia—territories where success is driven by deep local understanding rather than standard European strategies.
An invaluable part of the event, the two-day conference agenda is designed to reflect current market realities, highlight emerging opportunities, and offer forward-looking insights into where the industry is heading.
Topics will range from licensing and taxation to the cultural nuances that shape business in geographically close, yet fundamentally different, markets. Speakers will include some of the most respected names in the industry, regional experts, and global strategists whose experiences offer practical value for decision-makers.
Rasmus Sojmark, Founder and CEO of SBC, said: “We created SBC Summit Tbilisi to give serious operators and suppliers a direct route into some of the most promising but underexplored markets in the industry. It’s a focused, high-value event built for businesses looking for real insight, strong local partnerships, and a better understanding of how to succeed in a region poised for huge growth.”
Alongside the conference, the expo will spotlight top suppliers and service providers active in the region. Attendees can engage directly with potential partners and explore solutions tailored to local regulatory, operational, and cultural needs.
Lasha Machavariani, Founder of SMH, commented: “This is the third year of SBC Summit Tbilisi, and it’s been incredible to watch it grow stronger with each edition.
“Georgia has proven to be an ideal host, not just strategically, thanks to its business-friendly environment and location at the heart of Eurasia, but also culturally. There’s a natural sense of hospitality, openness, and energy here that makes the summit a truly unique experience for international delegates and local leaders alike.”
Now in its third year, the event reflects Georgia’s growing role as a natural hub for the industry, both strategically and culturally. The country’s tax-efficient business environment, supportive regulatory outlook, and location at the crossroads of East and West position it as an ideal base for operators exploring outsourcing, regional expansion, or relocation. Combined with a strong tradition of hospitality and openness to innovation, Georgia offers a powerful springboard for companies looking to establish and scale their presence across Eastern Europe and Central Asia.
Beyond its geographical focus, SBC Summit Tbilisi is designed to ensure the right people are in the room. By leveraging the networks of both SBC and SMH, the event guarantees a high-level audience that includes key decision-makers from major regional operators, hyper-local affiliates, and top-tier suppliers. The attendee profile is further enriched by the presence of government representatives, regulators, and local media, ensuring discussions go beyond networking and drive real regional impact.
True to SBC’s event style and Georgia’s spirit of hospitality, both days will wrap up with evening networking events, offering attendees valuable time to continue conversations and strengthen connections in a more casual atmosphere.
For companies looking to scale in Eastern Europe and Central Asia, SBC Summit Tbilisi offers the insight, access, and connections that matter. Registration is now open.
SBC Summit Tbilisi stands apart from broader expos, offering a more focused and regionally relevant experience. It forms part of SBC’s global conference series, alongside SBC Summit Rio, SBC Summit Americas, SBC Summit Malta, and the global-focused SBC Summit in Lisbon.
The post SBC Summit Tbilisi Gears Up for Its Strongest Edition Yet appeared first on European Gaming Industry News.
Affiliate Industry
Affiliate Leaders Summit Grows 40% as Global Operators and Affiliates Flock to Lisbon

Following a successful run, the Affiliate Leaders Summit will make its return to the Feira Internacional de Lisboa (FIL) this September, now expanded to a three-day format and featuring the debut of the Affiliate Leaders Awards.
Taking place from 16–18 September, the Affiliate Leaders Summit runs alongside SBC Summit as a focused, standalone platform for affiliates, affiliate managers, and enabling suppliers. It also delivers a more targeted networking and learning experience, with a dedicated content stage and curated audience of 8,000 operator representatives and 3,500 affiliates.
Affiliate Leaders Summit delegates will also enjoy full access to wider SBC Summit features, including evening socials, the main expo floor, and Super Stage keynotes from leading voices such as Gary Vaynerchuk.
Rasmus Sojmark, Founder and CEO of SBC, said: “Last year’s launch of the Affiliate Leaders Summit was a big milestone for us. The response was incredible, but we knew we could do even more. That’s why this year, we’re giving it the time it deserves; three full days to ensure attendees can take in everything this event has to offer.
“We’re also introducing the Affiliate Leaders Awards, which I’m personally very excited about. Affiliates play a vital role in this industry, and it’s time we had a platform that truly celebrates their work alongside the operator programmes and suppliers who help make it all happen.”
A 40% expansion of the 2025 show floor also underscores the event’s rising influence, following 2024’s debut that earned standout NPS ratings—79 from affiliates and 68 from operators. This year’s exhibitor list is stacked with leaders of the field, including Catena Media, Clever Advertising, Evoke, Flashscore, Kaizen Gaming, Medier, Megapari, Novibet, and Shake, offering attendees direct access to key players across the affiliate and operator landscape.
On the conference side of things, the Affiliate Leaders Stage at this year’s summit delivers a powerful three-day journey through the evolution of affiliate marketing, starting with the martech tools redefining performance and partnerships, moving into audience-focused strategies that tap into community-driven SEO and smarter collaboration, and culminating in a forward-looking exploration of AI, diversification beyond Google, and the future role of affiliate managers.
With debates, CEO insights, hands-on workshops, and panels tackling everything from automation and CRM to content authenticity and deal transparency, this stage arms attendees with the ideas, tools, and strategies needed to thrive in a rapidly shifting digital landscape.
The conference sessions will bring together some of the biggest names in affiliate marketing, including Jonathan Edelshaim (CEO, Natural Intelligence), Elaine Gardiner-Ruddock (Managing Director, TAG Media), Peter Gunni (CEO, Traffic Lab), Filip Komljenovic (Head of Sales, Sofascore), Deb Lee (Director of AI & Data Operations, CILA, Entain), Andre Machado (CCO, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), and Johan Styren (CEO & Co-founder, Dilanti Media).
Those joining the Affiliate Leaders Summit will benefit not only from the tailored content on the dedicated stage and Super Stage but also from the addition of the Global Markets and Emerging Markets stages. With affiliates and operators among the most curious about cross-border growth, these new stages provide an ideal opportunity to explore regional strategies and understand new audiences.
Affiliate and operator attendees can expect the VIP treatment at the Affiliate Leaders Summit, with complimentary access to the event’s premium evening networking lineup. That includes the high-energy Opening Party with Joel Corry and Imanbek, and the return of INFINITY Lisbon, featuring electrifying performances from Alok and Timmy Trumpet.
Sojmark added: “The Affiliate Leaders Summit is designed to make networking and easier by giving you a dedicated space to connect. But the hospitality doesn’t stop there. You’re part of the full SBC Summit experience. With access to all six stages, complimentary food and drinks at the Food Festival, and the freedom to explore every area of the event, you’re welcome to engage as widely as you like. The Affiliate Leaders Summit simply helps you focus your efforts where they matter most.”
Affiliate or operator? Get your free pass now.
Not an operator or affiliate? Here’s how to get a pass:
VIP Event Pass – Enjoy full access to the event, including: all conference sessions, evening networking parties, pre-loaded food festival wristband with €30, and post-event access to all content.
Group VIP Event Pass – Get VIP Event Passes for just €400 each (a saving of €200 per ticket!) when you buy three or more passes (Perfect for bringing the team along!)
Expo+ Pass: Gain access to the full exhibition floor and all conference sessions across the three days. This does not include access to our exclusive VIP evening networking events.
Expo Only Pass: Free to attend, this pass gives you access to the exhibition floor – perfect for networking and exploring the show without attending the conference sessions.
The post Affiliate Leaders Summit Grows 40% as Global Operators and Affiliates Flock to Lisbon appeared first on European Gaming Industry News.
Conferences in Europe
2025 Gaming in Germany Conference to address black market data, business developments & more!

The 2025 Gaming in Germany Conference, set to take place Tuesday, November 11, 2025, will once again be THE place to get the latest information on Germany’s online gambling market.
Speakers & topics
The Gaming in Germany Conference is an annual event for everyone who is professionally involved in Germany’s regulated online gambling industry.
The conference will cover topics such as the latest regulatory developments (including the upcoming review of the 2021 State Gambling Treaty), IP blocking, black market growth, player protection, marketing, compliance, and much more.
Confirmed speakers include:
- Jörg Hofmann, Senior Partner, Melchers Law
- Senior GGL representative
- Senior ZEAL representative
- Mathias Dahms, President, DSWV
- Dirk Quermann, President, DOCV
- Christian Heins, Director iGaming, Tipico
- Birgitte Sand, CEO, Birgitte Sand & Associates
- Josh Hodgson, COO, H2 Gambling Capital
Willem van Oort, Founder of Gaming in Germany, commented: “Like in many other European markets, calls for stricter regulations have put black-market growth in the spotlight. In Germany in particular, there exists significant controversy about the true market share of offshore operators. We intend to share specific and concrete data at this year’s conference. We are very happy that the German regulator will be present, as well as all the major industry voices. If you are in any way interested in the future of the German iGaming market, this event is not to be missed.”
Business operations & breakout sessions
In addition to high-level regulatory and policy-related information, the 2025 Gaming in Germany Conference also offers profoundly practical information on topics such as KYC, AML, data protection, payment solutions, and much more. Breakout sessions will be hosted by trained experts and are highly interactive.
Get practical information to give your day-to-day operations a boost!
Call for speakers
If you are interested in delivering a presentation or participating in a product or service-themed breakout session, please contact Gaming in Germany founder Willem van Oort for more information regarding opportunities and possibilities.
We are specifically looking for expertise on business topics such as media & marketing, affiliation, compliance, and operations.
Practical information
The 2025 Gaming in Germany Conference takes place Tuesday, November 11, 2025, at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm!
Registration for the event is now open: https://bit.ly/GiGC2025
See you in Berlin!
The post 2025 Gaming in Germany Conference to address black market data, business developments & more! appeared first on European Gaming Industry News.
Conferences in Europe
SBC Summit 2025: Scaling Connections and Industry Dialogue in Lisbon

From 16–18 September 2025, the global sports betting and iGaming community will converge at the Feira Internacional De Lisboa for SBC Summit 2025 – an industry-defining exhibition and conference designed to bring scale, structure, strategic dialogue and actionable business opportunities to the evolving gaming landscape.
This year’s edition is set to welcome 30,000 delegates and will unfold across an expanded 135,000 square metre venue space. With 700+ exhibitors, 550+ speakers, and a structured layout spanning 5 vertical-specific zones, the event reflects both the complexity and global reach of today’s gaming ecosystem.
An Evolving Format to Match Industry Needs
The layout of SBC Summit 2025 has been carefully designed to reflect the multifaceted nature of the gaming industry. Each of the five dedicated zones will focus on a key vertical, with its own exhibition floor, conference stage, and networking areas. This format aims to enhance relevance for attendees by enabling more focused exploration, conversation, and business development.
In addition to these zones, the event will host two specialist summits:
- Affiliate Leaders Summit
- Payment Expert Summit
These dedicated summits allow for deeper interaction among professionals operating in specific areas of the gaming value chain.
A Multi-Stage Conference Agenda
The conference programme will span seven stages, hosting over 550 speakers. Among many highlights will be headline speaker appearances from global superstars – such as marketing & tech pioneer Gary Vaynerchuck, with others to be announced shortly. Sessions are set to address core topics such as:
- Application and implementation of Web3.0, AI, Blockchain and other booming technologies
- Player protection and responsible gaming
- Evolving regulation and compliance in Global & Emerging markets
- Payment solutions and financial innovation
- Advances in iGaming and casino tech
- Affiliate strategies and performance marketing
Session formats will vary – including keynotes, workshops, and roundtable discussions– designed to encourage both knowledge sharing and interactive dialogue.
Beyond the Sessions: Networking and Media Infrastructure
To support both formal and informal engagement, the venue will also feature a dedicated media headquarters and a food festival area – offering relaxed settings for interviews, content creation, and spontaneous networking.
SBC Summit 2025 continues to position itself as a significant touchpoint for industry professionals seeking not only visibility, but also long-term growth opportunities and strategic partnerships.
Evenings of Connection: Networking Events & Infinity Lisbon Closing Party
SBC Summit 2025 isn’t just about the sessions and exhibition floor – it’s about the connections that spark after hours. This year’s lineup of networking events invites delegates to experience Lisbon’s vibrant nightlife through a curated series of parties, dinners, and celebrations hosted at the city’s most iconic venues.
The week kicks off with the SBC Summit Opening Party on Tuesday, 16 September, at Urban Beach – one of Lisbon’s hottest night spots – featuring headline sets by international DJs Joel Corry and Imanbek. It’s the perfect setting to unwind, network, and set the tone for the days ahead.
On Wednesday, 17 September, a trio of exclusive events will unfold across Lisbon:
- The C-Level & Operator VIP Dinner & Networking Party at SUD Lisboa, offering luxury dining and breathtaking views of the 25 de Abril Bridge from its rooftop terrace
- The Payment Expert Summit VIP Dinner & Party at Kais Restaurante Bar, designed for professionals in the Emerging Tech and Payments sphere
- And the Affiliate Leaders Awards 2025 at MEO Arena, celebrating affiliate excellence with a glamorous awards ceremony and gala dinner
The Summit culminates in a spectacular finale: the Infinity Lisbon Closing Party 2025, held on Thursday, 18 September at the iconic MEO Arena. With superstar DJs Alok and Timmy Trumpet headlining, this event promises to be a high-energy, unforgettable close to an impactful week of business and celebration.
From casual mingling to VIP experiences, SBC Summit 2025 ensures that meaningful connections happen at every level – both on and off the show floor.
For full details, visit the official event site: sbcevents.com/sbc-summit
The post SBC Summit 2025: Scaling Connections and Industry Dialogue in Lisbon appeared first on European Gaming Industry News.
-
gaming3 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News7 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry8 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry8 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018