

Latest News
INSPIRED LAUNCHES COPS ‘N’ ROBBERS BIGGER BIG MONEY™
Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the launch of Cops ‘n’ Robbers Bigger Big Money™ – the latest addition in the renowned Cops ‘n’ Robbers™ franchise. Now available in the UK B3, LBO market, this new release from Inspired’s Bell Fruit Games Studio builds on the popular Big Money mechanic, now enhanced with exciting new upgrades.
Cops ‘n’ Robbers Bigger Big Money™ sees the return of the beloved cop and robber duo in a high stakes adventure. Key features include the Big Money Bonus, Progressive Trail, Bonus upgrades, Reel modifiers, a gamble option and Fortune Spins.
Players will need to land three or more bonus symbols anywhere on the reels to trigger one of three Big Money bonuses, starting with a multiplier of up to 3x – the progressive trail offers multipliers up to 10x and during the bonus robber symbols act as cash collectors, accumulating swag bag values when they land.
Landing a cop or robber symbol will advance that character along the trail. Players have unlimited Free Spins until the cop catches the robber at which point the ID parade feature begins to decide the robbers fate. In the ID parade a spotlight will highlight each character then stop on one with the follow outcomes:
- Bert: The bonus ends, and accumulated winnings are awarded.
- Sid: The cop is pushed back two positions, and the bonus continues.
- Vic: The Robber advances to the next multiplier on the trail, and the bonus continues.
Adding even more excitement are upgrade modifiers. When triggered, eight golden safes appear revealing up to 6 different bonus upgrades:
- Cop freeze: Two Cops can land without advancing.
- Golden robbers: Special robber symbols step down one position per spin until no longer in view.
- Extra swag: Adds more swag bag symbols to the reels, increasing the chance of winning.
- Extra robbers: Adds more robber symbols to the reels.
- Increased swag: Swag bag values are increase up to 200x the current bet.
- Multipliers upgrade: All multipliers on the trail are increase up to 20x.
Cops ‘n’ Robbers Bigger Big Money™ offers players the opportunity to boost their winnings or trigger a Big Monus Bonus in the dual wheel gamble. The left wheel offers the chance to increase winnings by 10x, whilst the right wheel offers the chance to gamble for the Big Money, Super Big Money or Mega Big Money bonuses.
Players can customise their game play with Fortune Spins, activated via the feature button. Fortune Spins reels feature swag bag, robber and bonus symbols only, increasing the chance of triggering a bonus. If a bonus is awarded, all symbols return to the reels. When a robber symbol lands during Fortune Spins the cash values from all swag bag symbols in view are awarded.
The getaway van offers a lifeline for players during the Big Money Bonus and Fortune Spins. After a losing spin it may appear and hurl dynamite onto the reels, transforming symbols into swag bags or robbers to trigger a cash collection. If the robber is caught on the trail the getaway van may award the next multiplier on the trail.
Matthew Crane, UK Market Product Director, said: “We’re proud and excited to launch Cops and Robbers: Bigger Big Money™! The Cops n Robbers franchise just got a major upgrade. With a brand-new, even bigger bonus feature, this game brings more fun, more thrills, and more chances to win. It’s everything fans of Cops n Robbers love — just bigger.”
With bigger rewards, enhanced features, and the return of fan-favourite characters, Cops ‘n’ Robbers Bigger Big Money™ delivers an exhilarating gaming experience.
Cops ‘n’ Robbers Bigger Big Money™ is available in retail now.
The post INSPIRED LAUNCHES COPS ‘N’ ROBBERS BIGGER BIG MONEY™ appeared first on European Gaming Industry News.
Latest News
Where B2B Marketing Stumbles

Marketing in B2B is like a midfielder in football: it’s supposed to cover the whole field and only occasionally push forward. Meanwhile, all the glory rightfully goes to the strikers, while our role is to reliably back the team.
Still, remove marketing from any business, and you’ll immediately recall Stewart Britt’s line about winking at a girl in the dark. Working without marketing today means being unarmed and invisible in the sea of offers and background noise that’s only getting harder to cut through.
Today, we’re celebrating Trueplay’s 7th anniversary — and as a small but meaningful gift, our marketing team would like to offer a bit of striptease and self-flagellation by offering fixes for some of the most common mistakes marketing teams make.
Clear your meeting calendar
Let’s start with a universal pain point for remote-era businesses: weeding through online meetings. Endless regular calls — with or without a clear purpose — fill up the day and ruthlessly devour your time.
Our conclusion: meet only when the issue cannot be solved in writing. Video calls are great for fast, efficient status updates, but become a protracted torture when the only reason is “just to have a call.”
We’re not denying the value of human connection — even through Google Meet — but add this to your calendar: meet only with purpose.
Work together — validate your ideas
Important decisions should always be made collectively, with all relevant perspectives taken into account. To execute any process — especially one that impacts the company’s success — you need a complementary team.
Only in fairytales or propaganda do people unanimously accept top-down decisions. In reality, any idea — especially a creative one — will have both supporters and critics. That’s why you need to build processes where important decisions are validated collectively.
If you’re launching a new website, building a key campaign, or preparing for a major expo — take the time to gather all the department heads around the (virtual) table, especially Sales. Run the idea by them and give them a heads-up about what’s coming.
One of the most common mistakes marketing teams make is leveraging their authority to impose changes: “This is how we’re doing things now.” But if the rest of the team doesn’t support your idea — at least tacitly — failure is almost guaranteed.
It reminds us of a brilliant example from Ichak Adizes, who once visited a shoe factory. Taking aside a factory worker, he discovered how employees responded to unpopular management decisions. They didn’t argue or complain — they simply packed mismatched shoe sizes into the same box and sent them to stores.
Just imagine: marketers, managers, and strategy consultants working around the clock to design company-wide strategies — and a few disengaged people silently undo it all by refusing to cooperate.
Leave time for execution
Marketers love ideas. But even the best concept can fall apart due to a lack of time, budget, or resources.
We’ve held pure gold in our hands — ideas that could’ve flown. But when it came to execution, we stalled. You never know where the problem will arise: a legal nuance, a burning deadline, or a system that simply isn’t ready.
So always build in time. Don’t rush. Remember that cycles repeat — if it didn’t work now, you can always return later with stronger preparation.
Test the product
Even if no one expects it from you — use your market knowledge to help improve the product. Talk to clients. Validate hypotheses early. Stay in touch with the market. Share your insights with the product team.
The worst service you can provide is silent acceptance. You’re not paid to promote anything blindly — you’re here to make products and services better.
Watch your costs
Prices always go up. Invoices from contractors, expo fees, event costs — they’ll all increase each year. That means you must constantly monitor the budget and plan for risks.
To stay ready for tough negotiations — research the market, look for alternatives, check out new vendors. A shark dies if it stops swimming.
Keep your eyes open
Marketing is a 24/7 job. You’re always learning — no matter the field. Every brilliant campaign, viral case, or breakthrough idea is your teacher.
Read the news. Follow innovation and creativity channels. Feed your brain with inspiration. Your superpower is insight, intuition, and ideas. And they can come from anywhere.
Remember your role
Marketing is the company’s radar. Its navigation system. Its sails. You’re always where it’s loud and messy. Your job is to make the company seen, to build the brand. It’s a serious responsibility.
And yes, product creators often get the credit — and that’s fair. But remember: you shape the packaging. And packaging makes things desirable.
That’s your work.
That’s your win.
The post Where B2B Marketing Stumbles appeared first on European Gaming Industry News.
Latest News
BET9JA BACK BOXING WITH BALMORAL GROUP PROMOTIONS SPONSORSHIP

Bet9ja, Nigeria’s premier sportsbook and gaming platform, today announced a landmark multi-year, multi-fight sponsorship partnership with Balmoral Group Promotions, aimed at elevating Nigerian boxing to new heights both domestically and on the global stage. This strategic alliance underscores Bet9ja’s commitment to fostering Nigerian talent, building the sport’s profile, and creating unforgettable moments of national pride through high-profile events that showcase emerging stars and deliver thrilling action to fans worldwide.
The partnership will kick off with a historic night of boxing titled “Chaos In The Ring” on Nigerian Independence Day, October 1, 2025, at the Mobolaji Johnson Arena in Lagos. Headlined by a highly anticipated cruiserweight clash between American contender Brandon Glanton (20-3, 17 KOs) and former WBA super middleweight champion Rocky Fielding (30-3, 18 KOs) from Liverpool, the event has already captured global attention for its narrative and star power. Glanton, seeking redemption after his loss to British former World Champion Chris Billam-Smith, will face Fielding in what promises to be an explosive main event. The card also features notable bouts including former IBF lightweight champion Richard Commey versus Shiloh Defreitas, and appearances by rising talents like Dan Azeez, further highlighting Nigeria’s growing presence in international boxing.
This inaugural event is presented in collaboration with legendary former world champion Amir Khan and his AK Promotions, alongside support from the National Sports Commission of Nigeria. Broadcast live on DAZN, “Chaos In The Ring” will not only celebrate Nigeria’s independence but also serve as a platform to inspire the next generation of boxers, with a focus on community engagement, talent development, and global storytelling through exclusive content series.
Building on its recent foray into boxing, Bet9ja draws inspiration from its successful sponsorship of British-Nigerian heavyweight sensation Moses Itauma, announced in August 2025. As part of that deal, Itauma, an unbeaten prospect with 12 professional wins (10 by knockout) and holder of the WBO Intercontinental and WBA International titles, served as a Bet9ja brand ambassador during his high-profile knockout victory over Dillian Whyte in Saudi Arabia. The partnership featured Bet9ja’s branding on Itauma’s training gear, ringside apparel, and exclusive digital content under the “#CatchTheBoom” campaign, amplifying Nigeria’s pride and global visibility. This experience has fueled Bet9ja’s ambition to further invest in boxing, with the Balmoral partnership set to replicate and expand this model to nurture more Nigerian stars and iconic moments.
Jennifer Olatunji, Senior Marketing Manager of Bet9ja said: “Bet9ja is proud to back Nigerian boxing through this transformative partnership with Balmoral Group Promotions. Our shared vision is to shine a spotlight on the incredible grit and talent within our nation, building future stars and delivering some of Nigeria’s most proud and publicized sporting nights. Starting with this Independence Day spectacle, we are committed to growing the sport’s ecosystem, creating opportunities for athletes, and engaging fans in ways that resonate both at home and abroad.”
Dr. Ezekiel Adamu, CEO of Balmoral Group Promotions, added: “This multi-year sponsorship from Bet9ja is a game-changer for Nigerian boxing. Together with AK Promotions and Amir Khan, we’re not just hosting fights – we’re building hope, uniting communities, and positioning Nigeria as a powerhouse in the global boxing arena. October 1st will be a night to remember, marking the dawn of a new era for our sport.”
Amir Khan, CEO of AK Promotions and former unified light-welterweight world champion, said: “I’m thrilled to partner with Balmoral Group Promotions and now Bet9ja to bring world-class boxing to Nigeria. This event on Independence Day will showcase incredible talent and draw eyes from around the world, helping to develop the stars of tomorrow and create lasting legacies for the country.”
As part of the sponsorship, Bet9ja will provide branding visibility across events, exclusive digital content, fan engagement initiatives, and support for grassroots boxing programs to nurture young talent. This collaboration builds on Bet9ja’s growing involvement in combat sports, following its recent ambassadorship with rising heavyweight star Moses Itauma.
The post BET9JA BACK BOXING WITH BALMORAL GROUP PROMOTIONS SPONSORSHIP appeared first on European Gaming Industry News.
Latest News
Vixio Releases 2025 Gaming Supplier Survey Highlighting Increasing Regulatory Scrutiny

Vixio, a leading provider of regulatory intelligence solutions, has released the findings of its 2025 Gaming Supplier Survey, analysing the views of leading executives with gambling suppliers on topics such as artificial intelligence (AI), responsible gaming and technical compliance.
Findings of the Vixio survey are being released today ahead of the Global Gaming Suppliers Seminar being hosted later today in Las Vegas by Vixio and the Association of Gaming Equipment Manufacturers (AGEM), the leading international trade association representing the interests of gaming equipment suppliers.
The Vixio Gaming Supplier Survey reveals that suppliers expect to face increased scrutiny from regulators who are becoming more knowledgeable about suppliers’ impact on the global online gambling ecosystem. This heightened awareness underscores the need for suppliers to implement robust, technology-enabled solutions and establish clear internal frameworks and company policies for compliance.
James Kilsby, Chief Analyst for Vixio, said: “The Gaming Supplier Survey underscores the increased regulatory burdens falling on online gambling suppliers as more European jurisdictions introduce specific B2B licensing regimes and regulators scrutinise how illegal, offshore sites are being supported. In addition, regulation of iGaming is spreading to new parts of the world and suppliers are grappling with an increasingly diverse set of technical compliance rules and other regulatory restrictions, as they seek to capitalise on these exciting growth opportunities.”
The compliance pressure is not just coming from the regulators: 75% of suppliers surveyed agree that operators are increasingly pressuring suppliers to remain compliant as well.
Suppliers Facing Choice Between Regulated and Grey Markets
Industry executives believe that within the next five years, online gambling suppliers will need to make more definitive choices between serving exclusively licensed and regulated markets or those with a more ambiguous legal status.
Latin America and North America were identified as regions poised to offer the most significant commercial growth opportunities for suppliers in the coming years. Additionally, the Africa/Middle-East region, particularly the United Arab Emirates, presents a substantial yet uncertain opportunity.
Technical Compliance Requirements Becoming Increasingly Diverse
Technical compliance challenges were also highlighted through the survey, with 90% of respondents agreeing that technical or product compliance requirements are becoming increasingly diverse across regulated markets, and this trend is only likely to accelerate over the next five years. To address these challenges, Vixio has launched a dedicated Technical Compliance Tool, the online gambling industry’s first one-stop solution for navigating technical compliance requirements. It consolidates full coverage of all technical compliance requirements across multiple jurisdictions and covers a comprehensive set of modules for suppliers.
AI Poses an Opportunity, But Not a Magic Bullet
The survey also highlights the transformative potential of AI in the online gambling industry, including potential applications in game design, personalized RG tools and financial reporting.
However, 58% of surveyed executives say the adoption and benefits of AI are expected to be limited by the pace at which regulators and lawmakers understand and address the technology over the next three to five years.
To learn more about Vixio’s supplier research, visit https://www.vixio.com/blog/rising-regulatory-pressure-on-gambling-suppliers-why-technical-compliance-is-becoming-a-hurdle or https://www.vixio.com/research/rising-tide-the-increasing-regulation-of-online-gambling-suppliers
Responses were collected from over 100 executives with leading gambling suppliers worldwide from April to July 2025.
The post Vixio Releases 2025 Gaming Supplier Survey Highlighting Increasing Regulatory Scrutiny appeared first on European Gaming Industry News.
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