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SOFTSWISS and Eduardo Barrichello Take the Next Step in 2025 FIA WEC with 24 Hours of Le Mans Debut

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SOFTSWISS celebrates a major milestone in its collaboration with rising Brazilian driver Eduardo (Dudu) Barrichello. The talented motorsport star has successfully completed his debut at the legendary 24 Hours of Le Mans, a pivotal round in the ongoing 2025 FIA World Endurance Championship (WEC).

Held from 15 to 16 June at the historic Circuit de la Sarthe in Le Mans, France, the 24-hour endurance race is one of the most prestigious events in global motorsport. First run in 1923, it forms part of the coveted Triple Crown of Motorsport, alongside the Monaco Grand Prix and the Indianapolis 500. The race challenges every aspect of a driver’s performance, combining speed, consistency, and strategic depth – values that closely reflect the approach SOFTSWISS brings to its own operations in the highly competitive iGaming industry.

At just 23 years old, Eduardo Barrichello added this legendary event to his growing international racing résumé, competing with the Racing Spirit of Léman team in an Aston Martin Vantage AMR GT3 Evo. His performance at Le Mans represents not only a personal career achievement but also a proud moment for Brazilian motorsport and a significant chapter in his WEC journey.

“Le Mans isn’t just another race – it’s the kind of challenge you grow up dreaming about. Representing Brazil on this stage is a huge honour, and stepping onto that track for the first time is a defining moment in my career. Endurance racing pushes you beyond your limits – physically, mentally, and technically. Having SOFTSWISS as a partner for the entire WEC series this year means a lot,” Eduardo comments.

The collaboration between SOFTSWISS and Eduardo Barrichello builds upon the company’s long-term commitment to performance, innovation, and operational excellence. It extends a relationship with the Barrichello family, which began in 2024 when Rubens Barrichello, Formula 1 legend and Eduardo’s father, was appointed Non-Executive Director in Latin America at SOFTSWISS.

“In motorsport, milliseconds can define outcomes; in iGaming, it’s responsiveness, stability, and foresight that define leadership. At SOFTSWISS, we embrace this mindset – continuously optimising our solutions, anticipating market shifts, and pushing the boundaries of technology. Like a Le Mans team, we race through every 24 hours with unwavering resilience – only our race never ends. Our systems are built to deliver flawless performance, every day, hour after hour, without pause,” highlights Ivan Montik, Founder of SOFTSWISS.

As part of its presence at Le Mans, SOFTSWISS also welcomed a group of partners and guests to experience the race firsthand. The programme included VIP lounge access, helicopter flights over the circuit, access to exclusive camera-only track zones, paddock entry, and hot laps in a real race car. Guests also enjoyed conversations with Rubens and Eduardo Barrichello, creating a unique opportunity to connect motorsport, technology, and partnership in an unforgettable setting.

Earlier this year, SOFTSWISS announced its broad partnership with the rising motorsport talent for the 2025 FIA World Endurance Championship (WEC).

The post SOFTSWISS and Eduardo Barrichello Take the Next Step in 2025 FIA WEC with 24 Hours of Le Mans Debut appeared first on European Gaming Industry News.

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Betano becomes the new title sponsor of the Supertaça Cândido de Oliveira

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Online sports betting platform strengthens its commitment to national football

Betano, the leading online sports betting and gaming brand owned by Kaizen Gaming, and the Portuguese Football Federation (Federação Portuguesa de Futebol) announce a new partnership with Betano becoming the new title sponsor of the Supertaça Cândido de Oliveira.

Betano, which has been operating in the Portuguese market for six years, is a key player in the industry. With a strong global presence in football sponsorship, it now also strengthens its support for one of the main national football competitions.

The agreement takes effect immediately, meaning that this year’s edition of the competition – happening on July 31 at Estádio Algarve between Sporting CP and SL Benfica – will be called the Supertaça Cândido de Oliveira Betano.

For this match, the FPF and Betano are preparing a range of initiatives and activations focused on enhancing the fan experience and celebrating this special day.

João Medeiros Cardoso, Director of Marketing and New Business at the Portuguese Football Federation, said: “We embrace this partnership with great excitement, as it involves a brand that will undoubtedly elevate the Super Cup. This marks a boost in the competition’s growth, driven by this new leadership, which will help reposition Portuguese football as one of the world’s leading footballing brands. The Super Cup has become a standout moment for entertainment, and Betano aligns with this vision by bringing impactful and unique experiences to the fans.”

Ricardo Branquinho, Country Manager at Betano Portugal, adds: “We are extremely proud to associate Betano with the Supertaça Cândido de Oliveira as its Title Sponsor, reinforcing our connection with the Portuguese Football Federation – an institution that plays a key role in the development and promotion of football in Portugal. This partnership symbolises not only the kick-off of the football season in Portugal but also our commitment to offering fans a premium experience, allowing them to enjoy this competition in an even more exciting and immersive way. We aim to continue elevating sports sponsorship in Portugal by bringing fans closer to the game they love.”

The post Betano becomes the new title sponsor of the Supertaça Cândido de Oliveira appeared first on European Gaming Industry News.

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Eilers & Krejcik Gaming

ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT

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Zitro is proud to announce that its hit game Legendary Sword – Avalon has earned the #1 ranking in the July 2025 Game Performance Report by Eilers & Krejcik Gaming, in partnership with Fantini Research. The game led the Top Indexing Overall Games – Emerging Suppliers category for both the U.S. and Canadian markets.

This milestone marks a major achievement for Zitro, underscoring the game’s strong appeal on casino floors and its growing impact across North America. Legendary Sword has quickly become a favorite among operators and players alike, thanks to its standout gameplay and proven performance.

Zitro founder Johnny Viveiros Ortiz shared his excitement: “Being recognized in the Eilers & Krejcik – Fantini report is a tremendous honor and a reflection of our team’s dedication to creating world-class gaming experiences. Seeing Legendary Sword lead the category for emerging suppliers confirms our momentum in the market — and we couldn’t be more proud.”

The post ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT appeared first on Gaming and Gambling Industry in the Americas.

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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