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SBC Awards Europe: Meet the 2025 Winners

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Betsson, Soft2Bet, and Novibet were among the standout winners at last night’s inaugural SBC Awards Europe ceremony.

The prestigious ceremony took place on the evening of Thursday, 12th June at the Hilton Malta in Saint Julian’s. The evening brought the industry together to recognise the people and companies driving progress and setting new standards in sports betting and gaming across Europe.

The evening was hosted by globally recognised sports broadcaster and football presenter, Alison Bender, who presented 34 distinct awards honouring the industry’s leading operators, affiliates, and suppliers, in front of an audience of 400 industry stakeholders.

Rasmus Sojmark, Founder and CEO of SBC, said: “We launched SBC Summit Malta to better reflect the innovations and achievements shaping Europe’s entire gaming ecosystem. SBC Awards Europe builds on that mission, offering a platform to spotlight the industry’s best across all verticals.

“While casino operators and game studios continue to be recognised for their outstanding achievements, the introduction of new categories—covering key sectors such as sportsbook and payments—has enabled us to honour the full spectrum of talent driving progress across the industry.”

It was a standout night for Novibet, which secured two awards: ‘Operator Innovation in Gaming’ and ‘Sportsbook Operator of the Year’. Meanwhile, Betsson Group was named ‘Casino Operator of the Year’, Betsson Group Affiliates won ‘Best Affiliate Program‘, and 1xBet took home the ‘Marketing Campaign and Sponsorship of the Year’ award.

In the Operator & Supplier categories, Bragg Gaming was recognised for its commitment to safer gambling with the ‘Socially Responsible Initiative of the Year’ award. Additionally, BGaming picked up the ‘Best Exclusive Game Partnership’ award, and Alea took home the prestigious ‘Employer of the Year’ award.

Exceptional leadership across the industry was recognised through the coveted ‘Leader of the Year’ award, which was jointly awarded to Bilyan Balinoff (Co-Founder, Vegas Legends) and Jovana Popovic Canaki (CEO, iGP). The ‘Manager of the Year’ accolade was presented to Pierre Pulis (Head of Marketing, BETBY).

In the supplier categories, Soft2Bet walked away with two awards on the night: ‘Acquisition & Retention Partner‘ and ‘Industry Innovation of the Year’. Games Global was named ‘Casino Supplier of the Year’ while OpenBet secured the title of ‘Sportsbook Supplier of the Year’. 

Other winners in the supplier categories included Oddin.gg, which won the ‘Live Betting Product‘ award; Sportradar, which was awarded ‘Sports Data Product’; and BetConstruct, which was named ‘Platform Provider of the Year’

The evening also featured a number of ‘Rising Star’ categories, highlighting the achievements of emerging European operators and suppliers. In the operator categories, Casumo Services Limited secured the ‘Rising Star in Casino’ award, whilst BETANDYOU was named ‘Rising Star in Sports Betting’.

In the supplier categories, Octoplay was honoured with the ‘Rising Star in Casino’ and BETER won ‘Rising Star in Sports Betting’.

In the affiliate categories, Casino Guru was recognised as ‘Casino Affiliate of the Year’, while Flashscore was awarded ‘Sports Affiliate of the Year’. 

Mindway AI and Payhound were celebrated for innovations in payments and compliance, taking home the ‘Compliance & KYC Partner of the Year’ and ‘Payment Solution of the Year’, respectively.

Continuing its predecessor’s commitment to celebrating advancements in gaming, the night also featured a number of ‘Game Developer’ categories. Relax Gaming was honoured with the ‘Game Aggregator of the Year‘ award, and Evoplay took home the ‘Game Design & Art Direction’ award. Meanwhile, Omnigame was awarded ‘Game Mechanic/Feature of the Year‘, and Mascot Gaming won ‘Game Music / Soundtrack’.

The coveted ‘Game of the Year’ award was claimed by Relax Gaming for their title ‘Ancient Tumble‘, in a category newly opened to public voting for the 2025 edition.

Highlighting the outstanding work of European game studios were the ‘SlotCatalog’ awards. Pragmatic Play won the ‘Game Studio of the Year – Large’, Hacksaw Gaming took home the ‘Game Studio of the Year – Medium’ and Reel Studio was named ‘Game Studio of the Year – Small’. The ‘Rookie of the Year‘ award went to Backseat Gaming.

“I would like to take the chance to thank our platinum headline sponsor, BetConstruct, along with all our premium and supporting sponsors, whose generous support allowed us to celebrate the industry’s accomplishments in a truly meaningful way,” said Sojmark.

The awards ceremony concluded the final night of SBC Summit Malta, which saw 6,000 industry stakeholders convene at the InterContinental Hotel, Malta, from June 10-12.

 

View the full list of winners here. 

The post SBC Awards Europe: Meet the 2025 Winners appeared first on European Gaming Industry News.

Industry Awards

PG Soft wins Best Slot Provider at SiGMA Euro-Med Awards 2025

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PG Soft, a world-class digital mobile games company, has been crowned ‘Best Slot Provider 2025’ at SiGMA Euro-Med Awards which were hosted at the Hilton Malta’s elegant Grandmaster Suite.

The ‘Best Slot Provider 2025’ award recognises the most innovative slot game provider, judged on creativity, performance, and excellence in delivering compelling content. Finalists were determined through a combined shortlisting process and voting by both the public and expert judges.

PG Soft also served as Title Sponsor for the prestigious event that saw the company branding feature throughout the ceremony and across SiGMA’s digital channels.

PG Soft’s spokesperson commented: “Winning the ‘Best Slot Provider 2025’ award is a huge achievement and a powerful recognition of our dedication to creating innovative and entertaining games. This motivates us greatly to continue raising the bar and delivering unforgettable experiences for players worldwide.”

The post PG Soft wins Best Slot Provider at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.

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Industry Awards

BETBY SUCCESSFULLY WRAPS SiGMA EUROMED 2025 PARTICIPATION WITH SPORTSBOOK RECOGNITION

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BETBY has been awarded the Best Online Sportsbook Provider at the SiGMA EuroMed Awards 2025. This accolade highlights the company’s unwavering dedication to delivering robust sportsbook tech solutions that empower iGaming operators worldwide.

However, SiGMA EuroMed 2025 provided a platform not only to showcase BETBY’s accomplishments but also to reaffirm its role as an industry leader.

Already preparing for the next major event, SBC Summit Lisbon 2025 taking place later this month, BETBY will once again present its cutting-edge sportsbook tools and insights to operators worldwide.

BETBY is an international technology company which for the past eight years has carved a role in the sportsbook supplier scene developing innovative solutions renowned for their excellence for the iGaming industry. BETBY holds a number of gaming licences and is a one-stop-shop for all sportsbook requirement for iGaming projects.

To find out more about BETBY’s cutting-edge sportsbook solution visit booth C110 during SBC Summit Lisbon. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.

Alternatively, please visit: https://betby.com/

The post BETBY SUCCESSFULLY WRAPS SiGMA EUROMED 2025 PARTICIPATION WITH SPORTSBOOK RECOGNITION appeared first on European Gaming Industry News.

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SOFTSWISS Game Aggregator Wins Europe After LatAm in One Week

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The SOFTSWISS Game Aggregator has been recognised as  Best Aggregator at the SiGMA World Euro-Med Awards 2025, marking its second major win in just one week. Days earlier, the solution was named the Best Aggregator at the CGS Recife Awards 2025 in Brazil. Earning two prestigious titles on two continents confirms the Game Aggregator’s reputation as the standard-setter for the industry.

Being recognised twice within a week is a milestone that underscores the global stature of the SOFTSWISS Game Aggregator. Latin America and Europe – two rapidly evolving iGaming markets – have both named it Best Aggregator, affirming its reputation for reliability, scalability, and innovation. These awards highlight the company’s commitment to growth, global coverage, and platform stability.

The Game Aggregator offers direct access to more than 35,000 games from 300+ providers and operates seamlessly in 24 regulated jurisdictions. Its robust infrastructure ensures 99.999% uptime and the ability to handle thousands of requests per second, making it one of the most stable aggregation platforms worldwide. With this latest honour, the Game Aggregator celebrates its eighth international award. 

Recognition as Best Aggregator twice in one week reflects the platform’s ability to deliver measurable results. Its Tournament Tool raises daily betting volumes by 22%, while Jackpot Aggregator campaigns increase average player turnover by 50%. These tools translate awards into business growth for operators.

“To be named Best Game Aggregator twice in one week is a remarkable achievement and a powerful validation of our product. Recognition in both Latin America and Europe proves the Game Aggregator’s global strength. Our team will continue to expand the platform’s capabilities, delivering unmatched content, stability, and engagement tools that help our partners grow,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

The SOFTSWISS team will be available at SBC Lisbon 2025, Stand B160, to discuss the possibilities of the Game Aggregator.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Game Aggregator Wins Europe After LatAm in One Week appeared first on European Gaming Industry News.

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