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The Game LLC and EQL Games Partner to Launch Two Exciting New Games for The UAE Lottery
The Game LLC, operators of The UAE Lottery, the first and only federally licensed lottery in the United Arab Emirates and the Gulf region, regulated by the General Commercial Gaming Regulatory Authority (GCGRA), is proud to announce a multi-year deal with EQL Games. As part of this partnership, EQL Games will provide third-party digital content through its iLottery Marketplace to one of the global lottery industry’s most anticipated iLottery platforms. This collaboration marks the beginning of several new gaming initiatives in the UAE, benefiting from a growing catalog of games provided by the 20+ studios currently under EQL’s management, games developed under the EQL Labs label, and the studios added throughout this contract engagement.
Under this agreement, EQL Games will deliver products from its existing portfolio of games and will also provide any third-party products requested by The Game LLC. This multi-year deal ensures a consistent partnership as the platform grows. In addition to supplying world-class content, EQL Games will work with The Game LLC to identify the best product fit for The UAE Lottery’s growing base of players.
In addition to this exciting partnership, The UAE Lottery also launched two new interactive games, Marble Run and Lucky Lagoon, both developed by Random State, an EQL Games studio partner. These fresh, engaging games are set to bring a new level of excitement to The UAE’s lottery platform, offering players more opportunities to win big.
Marble Run is a fast-paced, interactive game where players select one of five racing balls and choose from six ticket price options: AED 5, 10, 20, 30, 40, or 50. As the marbles race down a dynamic track, they encounter obstacles with multipliers, which can increase or decrease the final prize. Players win by finishing in 1st, 2nd, or 3rd place, with rewards up to AED 1,000,000, depending on their final position and multiplier effects.
Lucky Lagoon offers an immersive and rewarding underwater adventure. Players select from six ticket prices (AED 5, 10, 20, 30, 40, or 50) and search for pairs of fish hidden in fish eggs. Players win by uncovering prizes in chests, and the ultimate prize is unlocked by matching all pairs of fish across three areas to reach the sunken pirate ship. With 23 prize tiers, Lucky Lagoon offers prizes up to AED 1,250,000.
Both games introduce engaging experiences with exciting prize opportunities and unique gameplay mechanics. These new additions enhance the overall player experience on The UAE Lottery platform, now available at www.theuaelottery.ae.
“When looking for a provider that could deliver the diversity of lottery content that we were looking for and the ability to deliver on a short timeline, EQL Games was an easy choice,” said Bishop Woosley, Director of Lottery Operations at The Game LLC. “We’re excited to introduce Marble Run and Lucky Lagoon to The UAE Lottery platform. These innovative games bring fresh experiences with dynamic gameplay and great prize opportunities, and we’re confident they’ll resonate with our growing player base. We look forward to a great partnership with EQL Games.”
“We are thrilled to be named the third-party content supplier for the UAE’s new iLottery platform,” said EQL Games Founder & CEO Brad Cummings. “This is one of the most exciting lottery markets in the world, and we are honored to be a part of it, especially at this level. These incredible games by Random State represent the first of many content options our iLottery Marketplace will deliver for this market over time. We look forward to playing an integral role in growing its revenues and player base and making The UAE Lottery a great success story.”
The UAE Lottery prioritizes responsible gaming practices while offering an unprecedented lottery experience in the UAE. Committed to enhancing the entertainment landscape in the UAE, The UAE Lottery focuses on enriching the player experience, implementing robust responsible gaming measures, and delivering socially responsible initiatives.
The post The Game LLC and EQL Games Partner to Launch Two Exciting New Games for The UAE Lottery appeared first on European Gaming Industry News.
Carlo Santarelli
Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.
Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.
Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”
In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.
The post Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations appeared first on Gaming and Gambling Industry in the Americas.
Industry News
VIP Play Announces Departure of Chief Financial Officer

VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.
The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.
“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.
The post VIP Play Announces Departure of Chief Financial Officer appeared first on Gaming and Gambling Industry in the Americas.
eSports
Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.
“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.
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