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Octoplay secures a partnership with Danske Spil in Denmark, Expanding Nordic Market Presence
Octoplay continues its rapid European expansion by partnering with Danske Spil, Denmark’s state-owned gambling operator. This strategic partnership brings Octoplay’s entire premium portfolio to another major Danish operator, significantly expanding the company’s footprint in the country and further strengthening its position across the Nordic region.
This partnership with Danske Spil reinforces Octoplay’s growing reputation in Europe’s regulated markets, as tier-one operators continue to seek out the company’s premium content with its proven performance metrics.
The collaboration follows recent notable launches with state-owned Svenska Spel in Sweden, Dutch market leader JACKS.NL, and Rank Group in the UK. It also adds another key Nordic market leader into Octoplay’s expanding list of partnerships.
Ralitsa Georgieva, Director of Business Development at Octoplay, states: “Partnering with Danske Spil, Denmark’s most established and trusted gaming brand, represents a significant milestone in our European expansion. This aligns perfectly with our approach of securing direct partnerships with leading operators in each market we enter. With their deep roots and nationwide recognition, Danske Spil provides an exceptional platform to showcase our premium content to Danish players.”
Simon Hoffmann Riis, Senior Games & Analytics Manager at Danske Spil, comments: “We are delighted to welcome Octoplay as a trusted partner whose premium portfolio has consistently proven itself across European markets. Their data-driven approach to creating quality content aligns perfectly with our commitment to offering Danish players the most engaging and responsible entertainment experience possible.”
With active licenses in 10 regulated markets across Europe, the integration adds to Octoplay’s impressive commercial growth, which saw the company complete an average of five integrations per month throughout 2024 and agree commercial deals with over 80 operators. This European expansion runs parallel to the company’s North American growth, where Octoplay recently secured provisional licenses in Michigan and New Jersey, building on its approach of rapid market entry, strategic partnerships with market leaders, and consistent game innovation.
The post Octoplay secures a partnership with Danske Spil in Denmark, Expanding Nordic Market Presence appeared first on European Gaming Industry News.
GAN Limited
SEGA SAMMY Completes Acquisition of GAN Limited

GAN Limited announced that it has completed its merger with an affiliate of SEGA SAMMY HOLDINGS INC.
SEGA SAMMY through its affiliated entity SEGA SAMMY CREATION INC. acquired all of the outstanding securities of GAN for $1.97 per share in cash, which represents a premium of over 121% to GAN’s closing stock price on November 7, 2023 (the trading day prior to the announcement that GAN entered into a merger agreement with SSC).
Seamus McGill, GAN’s Chief Executive Officer, said: “Our acquisition by SSC is an exciting next step for GAN and the culmination of many years of hard work to deliver an unparalleled and unique gaming experience for our clients and players. GAN’s board of directors carefully evaluated a range of options to maximize shareholder value, and SSC’s recognition of the value of our assets and people leaves us confident that this transaction is in the best interest of our shareholders and provides a home for our assets to flourish. We look forward to seeing the company continuing to grow with the guidance of a global gaming and entertainment leader.”
Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, said: “We are excited to be bringing the GAN team onboard. The team brings significant experience in the U.S. market, along with significant technical and development resources. This marks a new chapter in SEGA SAMMY’s operations, and we look forward to serving our customers with increased product offerings and resources.”
B. Riley Securities Inc. served as financial advisor to GAN’s Special Committee and Board of Directors and Sheppard Mullin Richter & Hampton LLP is served as legal counsel to GAN. SMBC Nikko Securities served as SEGA SAMMY’s financial advisor and Greenberg Traurig acted as SEGA SAMMY’s legal counsel.
The post SEGA SAMMY Completes Acquisition of GAN Limited appeared first on Gaming and Gambling Industry in the Americas.
BetMGM
Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri

Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGM’s sports betting platform to the Missouri market.
Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Century’s license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Century’s discretion.
“We are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,” said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.
The post Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri appeared first on Gaming and Gambling Industry in the Americas.
Consensys Software Inc
SharpLink Gaming Announces $425,000,000 Private Placement to Initiate Ethereum Treasury Strategy

SharpLink Gaming Inc. announced that it has entered into securities purchase agreements for a private investment in public equity (PIPE) for the purchase and sale of 69,100,313 shares of common stock (or common stock equivalents in lieu thereof) at a price of $6.15 per share ($6.72 per share for certain members of the Company’s management team), for expected aggregate gross proceeds of approximately $425,000,000, before deducting placement agent fees and other offering expenses.
Consensys Software Inc. acted as the lead investor, and the offering included participation by prominent crypto venture capital firms and infrastructure providers such as ParaFi Capital, Electric Capital, Pantera Capital, Arrington Capital, Galaxy Digital, Ondo, White Star Capital, GSR, Hivemind Capital, Hypersphere, Primitive Ventures, and Republic Digital among others including Rob Phythian, SharpLink’s CEO, and Robert DeLucia, SharpLink’s CFO.
The closing of the offering is expected to occur on or about May 29, 2025, subject to the satisfaction of customary closing conditions. The Company intends to use the funds to acquire the native cryptocurrency of the Ethereum blockchain commonly referred to as “ETH” pending identification of working capital needs and other general corporate purposes. ETH will serve as the Company’s primary treasury reserve asset.
A.G.P./Alliance Global Partners is acting as the sole placement agent in connection with the offering.
“This is a significant milestone in SharpLink’s journey and marks an expansion beyond our core business. On closing, we look forward to working with Consensys and welcoming Joseph to the Board,” said Rob Phythian, Founder and CEO of SharpLink.
“On close, Consensys looks forward to partnering with SharpLink to explore and develop an Ethereum Treasury Strategy and to work with them in their core business as a strategic advisor. This is an exciting time for the Ethereum community, and I am delighted to work with Rob and the team to bring the Ethereum opportunity to public markets,” said Joseph Lubin, Founder and CEO of Consensys and Co-Founder of Ethereum.
The post SharpLink Gaming Announces $425,000,000 Private Placement to Initiate Ethereum Treasury Strategy appeared first on Gaming and Gambling Industry in the Americas.
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