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Build or Buy? SOFTSWISS Solves Operators’ Biggest Dilemma

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SOFTSWISS, a global provider of iGaming software solutions, announces the release of its latest playbook, which helps operators make smarter, long-term platform decisions. The new iGaming Software: Build vs Buy Playbook breaks down the pros and cons of two main options: 5 million euro and up to 24 months for building a proprietary platform, or 1 million euro and six months for a third-party B2B solution. 

The SOFTSWISS Playbook offers a practical framework for operators, affiliates, and investors making one of the industry’s most critical decisions. Comparing the long-term effects of in-house development versus licensed turnkey solutions sheds light on essential decision-making paths. The study delivers actionable insights into cost structures, timelines, operational risks, and scalability challenges facing online casino and sportsbook operators.

The study highlights key time-to-market comparisons:

  • Building a standalone in-house platform that fully meets operational requirements may demand an investment of 2.5 million to 5 million euro on average and an MVP launch timeline of 12 to 24 months. And that’s without taking into account the significant responsibility for maintaining security, compliance, and continuous improvement of the system.
  • Opting for a B2B platform can cut your rollout period to just six months. Estimated first-year expenses, including upfront costs, range from 500 thousand to 1 million euro. However, it requires thorough provider selection to balance limitations in customisation and scalability.
  • Hybrid approaches combining vendor technology with custom feature development are becoming popular among ambitious brands that want to stand out from their competitors without investing a lot of money.
  • Compliance, scalability, and technical expertise are the decisive factors impacting long-term success.

These are just general points – the real answer lies in the details. The Playbook offers a deeper dive into timelines, cost breakdowns, risk factors, and what these variables actually mean when launching an iGaming project.

Denis Romanovskiy, Deputy CTO at SOFTSWISS, added: “Building an in-house platform guarantees total control, yet the cost and complexity of re-creating every core feature of other platforms can stall innovation. Choosing a reliable B2B solution provides essential functionality from day one, enabling teams to concentrate on brand positioning, player experience, and strategic growth.”

The iGaming Software: Build vs Buy Playbook also includes a salary index for key iGaming development roles split by region, sample cost calculations, and operational checklists, making it a crucial tool for strategic decision-making in 2025.

The Playbook helps operators establish clear paths in launching their projects. It guides them to create sustainable and profitable strategies in a fast-changing iGaming market.

The full guide is available for free download on the SOFTSWISS Reports page.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Build or Buy? SOFTSWISS Solves Operators’ Biggest Dilemma appeared first on European Gaming Industry News.

Brazil

Brazilian Ministry of Sports and IBIA sign sports betting integrity agreement

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The Brazilian Ministry of Sports and the International Betting Integrity Association (IBIA) have signed a sports betting integrity cooperation agreement. This partnership will enable the sharing of information concerning suspicious betting activity connected to Brazilian sports and support collaboration on integrity-related investigations.

The agreement brings together the governmental body tasked with safeguarding the integrity and development of Brazilian sport, and the largest international betting integrity monitor for private operators in the world. Leading industry data and intelligence company H2 Gambling Capital has forecast that IBIA covers more than 70% of Brazil’s licensed remote gambling market.

According to ‘The Availability of Sports Betting Products: An Economic and Integrity Analysis’ study published last year, the sports betting regulatory regime in Brazil is projected to create $34bn (R$191.7bn) in sports betting turnover by 2028. With this increased growth comes a greater responsibility to protect customers, sports and betting operators from match-fixing.

A key element of the new Brazilian regulatory framework is the requirement that operators seeking a licence must join an independent sports integrity monitoring body. This licensing requirement is helping to strengthen IBIA’s capacity to monitor, assess and protect betting transactions in Brazil’s regulated sports betting market and maintain the integrity of Brazilian sporting events.

Minister of Sport, André Fufuca, said: “Today we are signing a milestone in the fight against match-fixing in Brazilian sport. Integrity must be a constant principle when it comes to transparency, ethics and, above all, the correctness of sports results. With these agreements, we will have more than enough instruments to curb this practice and guarantee greater transparency in competitions. Thus, athletes, clubs, organizations, fans and the entire population will be able to fully trust in the fairness of the results and, with this, will have peace of mind to develop the full potential of Brazilian sport.”

Khalid Ali, IBIA CEO, said: “IBIA welcomes this important partnership with the Brazilian Ministry of Sports. As the market grows, so too does the responsibility to ensure that robust integrity safeguards are in place. This agreement will ensure that information on suspicious betting is swiftly shared with the Ministry to support effective integrity actions. This includes access to detailed, account-level data available only through IBIA’s unique network.”

IBIA is a globally recognised non-profit organization that seeks to safeguard the integrity of the sports and betting sectors by fighting betting related match-fixing and fraud. It provides a free integrity monitoring service to sports governing bodies, regulatory authorities, government ministries, and law enforcement agencies that, importantly, has no potential conflicts created by the provision of competing commercial services, enabling all parties to efficiently and effectively cooperate in investigating, prosecuting and deterring sports betting related match-fixing.

IBIA monitors over $300bn per annum in betting turnover across more than 140 sports betting brands globally, making IBIA the largest betting integrity monitor of its type for private operators in the world. The association’s unrivalled access to detailed global customer transactional data has, and will continue, to play a pivotal role in protecting the Brazilian sports betting market and sporting events from corrupt activity. IBIA recently released its global alert data for the first quarter of 2025, detailing that 63 cases of suspicious betting were reported to the relevant authorities.

The post Brazilian Ministry of Sports and IBIA sign sports betting integrity agreement appeared first on Gaming and Gambling Industry in the Americas.

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Awards

Wazdan wins Industry Innovation of the Year at SBC Awards Americas 2025

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Wazdan, the leading gain-focused developer known for its innovative approach to iGaming content, has been awarded Industry Innovation of the Year (North America) at SBC Awards Americas 2025.

The award recognises the company’s consistent efforts to develop solutions tailored to the specific demands of the North American market, combining latest technology with an understanding of local player preferences.

For years, Wazdan has delivered products that not only meet regulatory requirements but, above all, respond to user expectations in terms of gameplay, personalisation, and high-quality entertainment.

Wazdan continues to expand its presence across North America, forming strategic partnerships with leading operators and tailoring its titles to meet the regulatory requirements of individual jurisdictions. The company’s growth in the region is driven by locally focused innovation and a long-term collaborative strategy.

Attendees of SBC Summit Americas 2025 are invited to meet the Wazdan team who are situated at Stand D650, ready to showcase its latest solutions and award-winning products.

Izabela Słodkowska-Popiel, Head of Account Management for North and Latin America, said: “Innovation is not a one-off initiative, it’s a mindset that guides us at every stage of product design and delivery. Receiving the Industry Innovation of the Year award confirms that our focus on technological solutions and user-driven design is a proven formula.

“This recognition marks another important step in Wazdan’s growth and highlights the company’s strong and ever-expanding presence in one of the most dynamic iGaming markets.”

The post Wazdan wins Industry Innovation of the Year at SBC Awards Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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SolutionsHub Promotes Zita O’Kelly-Hills to Head of Operations Amid Continued Growth

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SolutionsHub is pleased to announce the promotion of Zita O’Kelly-Hills to Head of Operations, a leadership role central to delivering operational efficiency and scalable business infrastructure across its expanding portfolio.

A former legal professional, Zita brings a unique combination of expertise, operational insight, and leadership maturity to the role. Since joining SolutionsHub, she has steadily expanded her remit—taking on increasingly complex responsibilities in areas such as treasury, governance, and regulatory coordination. Her promotion recognises her significant contributions and the critical role of operations in SolutionsHub’s continued growth.

As Head of Operations, Zita will oversee the day-to-day functioning of the group and lead the refinement of internal systems and processes, while ensuring alignment with the strategic objectives set by the Board.

Zita’s background in legal services informs her disciplined, process-oriented approach, while her aptitude for optimising workflows and driving cross-functional collaboration has already resulted in meaningful improvements to the company’s internal efficiency and governance capabilities. In addition to overseeing essential operational functions, she continues to play a key role in supporting clients with complex governance requirements.

“Zita’s appointment comes at a pivotal time for SolutionsHub,” said Nick Wright, Chief Operating Officer. “Her attention to detail, governance expertise, and ability to bring structure to fast-moving environments make her an invaluable part of our leadership team. This promotion not only recognises her past performance but underscores the central role operations plays in keeping SolutionsHub agile, compliant, and future-focused.

It strengthens our operational foundation and positions us to support growth across both established and emerging service areas.”

The post SolutionsHub Promotes Zita O’Kelly-Hills to Head of Operations Amid Continued Growth appeared first on European Gaming Industry News.

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