

Affiliate Industry
44 New Brands Growth in Q1’25: Affilka by SOFTSWISS Results
Affilka by SOFTSWISS reports its business performance in Q1 2025, continuing its steady growth as one of the industry’s leading affiliate marketing platforms.
The first quarter of the year marked a period of significant achievements for Affilka by SOFTSWISS. In January, it was named Affiliate Company of the Year at the International Gaming Awards 2025, highlighting its growing recognition in the industry.
In the first three months of 2025, 44 new brands joined the Affilka platform, bringing the total number to over 450 brands. During the same period, affiliate GGR rose by 2.7%, the number of visits increased by 3.1%, and affiliate payments grew by 13.2% compared to Q4 2024. Overall, Affilka now supports over 400 thousand affiliate accounts (+23.1% vs Q4 2024) and tracks more than 98 million registered players, up from 87 million in Q4 2024.
Alongside its financial gains, Affilka maintains an active pace of product development. The team is now preparing to release a new feature: Cross-Brand Player Duplicate Detection. It will enable operators to detect identical player accounts across multiple brands within a single affiliate program. The tool will allow operators to optimise their marketing costs and improve traffic quality.
The innovation is the third major update released by Affilka in the last six months. Earlier, the platform introduced the Geo-Distributed Redirect feature, which reduces user redirect times by fivefold and boosts player conversion. The most recent tool, the Cohort Analysis Report, enables operators to track and evaluate player behaviour more effectively.
“Affiliate marketing is evolving fast, and Affilka evolves with it,” says Anastasia Borovaya, Head of Affilka by SOFTSWISS. “We’re focused on helping our partners meet emerging challenges – whether that means offering new ways to analyse player behaviour, refine traffic strategy, or cut costs without losing efficiency. The Cross-Brand Duplicate Detection tool is one more example of how we turn real-world operator needs into functional, high-impact solutions.”
Anastasia Borovaya recently participated as a guest lecturer at the Academy of Gaming Operations, where she led a session on the Affiliate Management course. She is expected to return to teach the course again in the second half of 2025.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS complies with a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post 44 New Brands Growth in Q1’25: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.
Affiliate Industry
Amusnet Announces Partnership with Onlandia.org.ua

Amusnet, a top-tier gaming provider, has announced a new partnership with Onlandia.org.ua, a prominent Ukrainian iGaming affiliate. This collaboration is designed to leverage Onlandia’s extensive market reach and dedicated platform to amplify Amusnet’s brand presence and effectively drive engagement within the Ukrainian market.
The partnership will utilise Onlandia’s platform to feature exciting game content, exclusive interviews and run various activities. It will also ensure Ukrainian players have direct access to the latest news and updates from Amusnet.
“We are excited to partner with Onlandia.org.ua. By combining their expertise in audience engagement with our top-tier portfolio, we can drive substantial regional growth and strengthen brand visibility in this key focus market for Amusnet. This collaboration represents a strategic step toward expanding our footprint and delivering long-term value to operators and players,” said Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet.
“We are delighted to begin this partnership with Amusnet. We see them not just as developers, but as reliable partners who strive to ensure their games are presented fairly and transparently. This collaboration will allow us to continue providing high-quality content for Ukrainian players, helping them navigate the world of the gaming industry,” said a representative of onlandia.org.ua.
This partnership marks a significant step for Amusnet in reinforcing its commitment to the Ukrainian market and shaping the future of online gaming in the region.
The post Amusnet Announces Partnership with Onlandia.org.ua appeared first on European Gaming Industry News.
Affiliate Industry
Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination

Content Manager’s commitment to clear, reliable casino reviews earns recognition in one of the most competitive categories at the Affiliate Leaders Awards 2025.
Nikita Lukanenoks, Content Manager at Slotsjudge, has been nominated for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. The nomination highlights his contribution to the platform’s growth and puts Slotsjudge alongside some of the most recognised names in the iGaming industry.
Being shortlisted in such a competitive category as Affiliate Content Manager of the Year only highlights the growing influence of Slotsjudge in the iGaming space. The platform has steadily moved from a niche review site to a recognised industry player, attracting a wider audience and building trust among players. This growth has been driven by a clear focus on high-quality, informative content that keeps readers coming back and helps them make better decisions when choosing where and what to play.
Slotsjudge stands out for the way it combines clear, practical casino reviews with helpful guides that even beginners can easily follow. This approach has not only improved how players choose casinos, but has also boosted user engagement across the platform. In addition, strict editorial standards keep every review accurate, up to date, and written in plain, straightforward language, giving readers confidence in the information they find.
“For me, it is all about creating content that is genuinely useful to players. Whether someone is completely new or already experienced, they should find clear, honest information that helps them make better decisions. In an industry that is constantly changing, I believe staying transparent and adapting quickly is the best way to keep our readers’ trust.” — Nikita Lukanenoks, Slotsjudge.
A strong work ethic in content creation has always been central to Slotsjudge’s growth and solid reputation. By providing readers with relevant information, practical tips, and regular updates, the site continues to attract new visitors, while also rewarding returning players with regular perks like Wheel of Fortune. This approach has made Slotsjudge a trusted destination for players seeking the latest insights from the iGaming world.
High-quality content has become one of the main drivers of success in affiliate marketing. In a competitive space where players have countless options, clear and trustworthy information can make a significant difference. The nomination highlights how valuable a strong editorial approach is for building credibility, driving engagement, and building trust with readers.
The post Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination appeared first on European Gaming Industry News.
Affiliate Industry
ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

The company continues its growth in 2025 with key industry recognition
ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.
These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.
Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”
ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.
Voting for the SiGMA Euro-Med Awards 2025 is now open.
The post ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.
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