

Latest News
Kiron Interactive names Patrick Eriksen as Head of Marketing
Virtual sports and Casino content provider to leverage out-of-industry experience to fine-tune its messaging and grow its brand into new markets
Kiron Interactive, the award-winning provider of virtual sports and Next Gen Casino content, has appointed Patrick Eriksen as Head of Marketing.
Eriksen joins Kiron from Cloudsmiths, the provider of expert AI, data, cloud and CRM services.
While gaming is a new industry for Eriksen, he is deeply experienced in enterprise data and AI and understands what goes into building cutting-edge technologies and thrilling games.
As Head of Marketing at Kiron, he will be responsible for providing a fresh perspective on the provider’s core messaging and whether it’s telling the right story in the right way to the right audience.
He will focus mostly on Kiron’s suite of virtual sports and numbers games as well as its flagship crash game, Rodeo. Patrick will also be instrumental in building the provider’s presence in North America and Latin America.
Steven Spartinos, Founder and Co-CEO at Kiron Interactive, said: “Patrick is a gifted storyteller who also understands data, AI and cutting-edge technology and how this is used to deliver thrilling consumer experiences.
“His appointment presents an opportunity for a totally fresh perspective on the Kiron brand, including our core messaging and how we are communicating to customers and the wider industry.
“This is a unique opportunity and one that we plan to fully maximise.”
Patrick Eriksen, Head of Marketing at Kiron Interactive, added: “I might be new to gaming, but I’m not new to storytelling. I’ve worked long enough to know that buzzwords come and go but clear ideas, good design and honest messaging stick around.
“As Head of Marketing, my role is primarily strategic with a focus on the big picture, but I strongly believe a brand is built in the details.
“Every touchpoint is a reflection of what we do elsewhere and if we value these interactions, our customers are more likely to value the product. So, while I lead the global go-to marketing strategy, I also care about getting the basics right.”
The post Kiron Interactive names Patrick Eriksen as Head of Marketing appeared first on European Gaming Industry News.
Aviatrix
Aviatrix to launch in Mexico with Codere

Aviatrix has penned a deal with leading operator Codere, which will see the award-winning crash game go live in Mexico.
Codere is one of the biggest names in Latin American gaming, and its players in Mexico will now be able to enjoy Aviatrix for the first time.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Codere is a true leader in Latin America, and we’re excited to bring Aviatrix to their players in Mexico. Huge credit goes to our dedicated LatAm team, who worked tirelessly to make this deal happen. Their local knowledge and hands-on support are a big part of why we continue to grow so quickly across the region.”
Sarit Adania, Head of Casino Product at Codere, said: “Our priority is always delivering top-quality entertainment to our players, and Aviatrix is a game that’s proven to engage audiences all over the world. We’re delighted to be bringing it to our customers in Mexico, and we’re confident it will quickly become a favourite.”
Aviatrix is a next-generation crash game that continues to evolve through regular feature updates and new engagement tools.
The post Aviatrix to launch in Mexico with Codere appeared first on Gaming and Gambling Industry in the Americas.
Latest News
GambleAware Statement on the New Statutory Gambling Harms System and the Future of the Charity

The transition to the new statutory gambling harms system is well underway and ahead of this process reaching completion on 1 April 2026, GambleAware’s Chair of trustees, Andy Boucher, and Baroness Twycross, the Minister for Gambling, have issued the following statements:
Andy Boucher, Chair of trustees, GambleAware has said: “The introduction of the new statutory levy and the appointment of the three new commissioners for gambling harms research, prevention and treatment means that, as expected, the work historically delivered by GambleAware will now transition to the UK government and new commissioners across England, Scotland and Wales. We have advocated for the introduction of a statutory system for many years and are proud of our contribution to its implementation. Alongside this, we are also proud of the impact GambleAware’s prevention and treatment activity has had in supporting tens of thousands of people over the years, through our national campaigns and our commissioned partners, including the National Gambling Support Network. Recognising the change across the system, trustees have decided that GambleAware, the charity, will work towards a managed closure by 31 March 2026.
“We remain committed to fulfilling existing commissioning agreements until the new system is in place by April 2026. Our main priority continues to be keeping people safe from gambling harm and to ensure stability and continuity for our beneficiaries as the new commissioners take over. The GambleAware website and critical prevention resources continue to provide accessible support for all.
“Over the years, GambleAware and many third-sector partners have worked closely with the lived experience community to deliver a range of effective, evidence-based services. The National Gambling Support Network has been a cornerstone of this effort, supporting thousands of people annually. GambleAware’s national prevention programmes have also provided crucial advice, tools and support to millions of people in order to reduce gambling harm. Myself and other trustees are incredibly proud of the successful work that has been delivered over the years and the impact it has had across Great Britain.
“Since 2017, GambleAware has championed the development of a statutory, public health-led system to address gambling harm. We welcome this new era in which gambling harms are recognised alongside other public health issues and are funded through a statutory levy. As we enter the final phase of our commissioning work, we urge NHS England, the Office for Health Improvement and Disparities, UK Research and Innovation, and the appropriate bodies in Scotland and Wales to build upon the current system’s achievements and insights to ensure learnings are carried forward.
“On behalf of the entire Board of trustees, I would like to also recognise the unwavering commitment and drive of the GambleAware staff, leadership team and Lived Experience Council. Their collective work over the years has played a pivotal role in advancing efforts to reduce and prevent harm across Great Britain.”
Minister for Gambling, Baroness Twycross, said: “GambleAware and others across the third sector, including the National Gambling Support Network, have worked with tireless commitment over the years to commission and deliver effective services for people experiencing gambling-related harm.
“As the new statutory gambling levy system comes into effect, managing a smooth and stable transition is an absolute priority, and we are taking significant steps to maintain service provision. The new levy system will build on the successes of the current system to improve and expand efforts to further understand, tackle and treat harmful gambling.
“I want to thank GambleAware and all their staff for their efforts to support those in need across our country.”
The post GambleAware Statement on the New Statutory Gambling Harms System and the Future of the Charity appeared first on European Gaming Industry News.
Australia
BetMakers Partners with The Bookie Group

BetMakers Technology Group has entered into a partnership with The Bookie Group (TBG), who announced the appointment of veteran wagering executive Jason Scott as part of their growth and brand expansion strategy.
Scott, formerly CEO of Racing Queensland and a senior executive with Entain and BetMGM, brings a wealth of global racing and sports betting experience to TBG. His arrival marks a significant step as the group accelerates development of its multi-brand strategy, building on the early success of PonyBet, currently live and trading in the Australian market.
TBG’s growth is underpinned by its strategic partnership with BetMakers Technology Group, leveraging the newly launched Apollo platform to deliver highly personalised, agile wagering experiences.
“The early success of PonyBet on the Apollo platform has been fantastic to see and a great endorsement of the BetMakers solution. We’re excited to partner closely with Jason, Brian and the TBG team as they execute on their vision for a dynamic, multi-brand wagering business,” said Martin Tripp, Chief Operating Officer at BetMakers Technology Group.
“I’ve been incredibly impressed with the Apollo platform and the team behind it. The technology gives us the flexibility to move fast and innovate, and I’m excited to work with BetMakers to deliver unique and engaging products that modern punters are looking for,” said Jason Scott.
TBG has plans to launch several new betting brands throughout 2025 and 2026, focusing on personalisation, entertainment, and operational excellence. With Scott at the helm and BetMakers providing the technology backbone, the group is well-positioned to deliver differentiated products to market at speed and scale.
The post BetMakers Partners with The Bookie Group appeared first on European Gaming Industry News.
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